jam
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,147.2avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.72avg listing price — sweet spot $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$1K$1K/yr · 15K searches
Price range
Bad$4.83–$14.94cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, jam is a $1K/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 26/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jam market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $20K–$27K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #3
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 7%
- Out of stock
- 13.3%
- Avg brand age
- 80 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
7
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
2%
- Bonne Maman66%
- St. Dalfour13%
- Alce Nero9%
- Chiaverini5%
- Smucker's2%
- 365 by Whole Foods Market2%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 46 weeks — -26.2% search growth over the last 90 days.Top jam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bonne Maman Strawberry Jam 370g
Bonne Maman$5.654.6★34 rev
Bonne Maman Raspberry Jam 370g
Bonne Maman$5.514.4★55 rev
Alce Nero Organic Strawberry Jam | Made with over 100g Fruit per 100g Product | No Added Sugar | Pectin Free | No Artificial Flavours | Made in Italy - Each Jar Contains 270g
Alce Nero$8.754.6★12 rev
St. Dalfour Red Raspberry Fruit Spread 284g
St. Dalfour$5.284.5★1,045 rev
Bonne Maman Apricot Jam 370g
Bonne Maman$5.764.0★10 rev
Newest
by launch date
365 by Whole Foods Market Organic Strawberry Fruit Spread 482g
365 by Whole Foods Market$14.948,183 rev
Chiaverini Strawberry Jam 320g
Chiaverini$4.982 rev
Bonne Maman Apricot Jam 370g
Bonne Maman$5.7610 rev
Bonne Maman Marmalade Jam Orange 370g
Bonne Maman$5.6713 rev
Les Comtes Provedence Organic Strawberry Fruit Spread 350 g
Les Comtes de Provence$8.725 rev
Trending
90-day click momentum
Alce Nero Organic Peach Jam | Made with over 100g Fruit per 100g Product | No Added Sugar | Pectin Free | No Artificial Flavours | Made in Italy - Each Jar Contains 270g
Alce Nero$8.174.1★
Chiaverini Strawberry Jam 320g
Chiaverini$4.985.0★
Bonne Maman Apricot Jam 370g
Bonne Maman$5.764.0★
Bonne Maman 4 Fruits Jam 370g
Bonne Maman$5.694.5★
Les Comtes Provedence Organic Strawberry Fruit Spread 350 g
Les Comtes de Provence$8.724.7★
Common questions
- Is jam profitable to sell on Amazon Singapore?
- The niche generates $1K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (26/100).
- How competitive is the jam niche?
- 7 brands and 7 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 96% of demand.
- What does it cost to enter the jam niche?
- Listings span $4.83–$14.94; the average listing price is $6.72 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.