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Jam

Fail

Shoppers spend an estimated $1K a year here, so Jam is a Fail.

Flapen Score
26
26 / 100
Ranks 243 of 323 Grocery niches · −5 vs the category median of 31
Market size
$1K/yr15K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
66%top-5 click share · 7 brands · 7 sellers

Flapen Score

Jam against its category

The dotted line is the Grocery average. Past it, Jam is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jam market on Amazon at a glance

Shoppers on Amazon Singapore searched for Jam 15K times last year and spent an estimated $1K. The top 5 brands take 96% of clicks. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
1.3%
Market size, estimated
$1Ka year
Top search term
jam11K searches a year

02 · Price

A sale here is worth $6.72.

Listings sell for $6.72 on average, from $4.83 to $14.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $6.72 that is $2K to $3K a year per listing.

Average price
$6.72under the $15 to $100 sweet spot
Price range
$4.83–$14.94
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #3 within Grocery. It carries 1,147 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#3in Grocery
Average rating
4.56 starsAmazon Singapore average 4.47 stars
Average reviews
1,147per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Jam products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

$0$131$262$394$5251101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

7

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

2%

  • Bonne Maman66%
  • St. Dalfour13%
  • Alce Nero9%
  • Chiaverini5%
  • Smucker's2%
  • 365 by Whole Foods Market2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Jam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 3.7× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Jam questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data