Ipa
FailShoppers spend an estimated $2K a year here, so Ipa is a Fail.
- Flapen Score
- 28 / 100Ranks 210 of 323 Grocery niches · −3 vs the category median of 3128
- Market size
- $2K/yr5K searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 3 sellers
Flapen Score
Ipa against its category
The dotted line is the Grocery average. Past it, Ipa is stronger. Inside it, weaker.
Market
The Ipa market on Amazon at a glance
Shoppers on Amazon Singapore searched for Ipa 5K times last year and spent an estimated $2K. All 2 brands take every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $2Ka year
- Top search term
- ipa2K searches a year
02 · Price
A sale here is worth $11.17.
Listings sell for $11.17 on average, from $7.96 to $14.38. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $11.17 that is $0 to $1K a year per listing.
- Average price
- $11.17under the $15 to $100 sweet spot
- Price range
- $7.96–$14.38
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 55.3% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 2 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 50%
- Out of stock, average day
- 55.3%
- Average rank
- #0in Grocery
- Average rating
- 4.40 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2per listing
- Listings tracked
- 2
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Ipa products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 156%
- Brand 244%
Demand
Ipa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.2× · 10 of 12 months tracked
Search terms
Top Ipa search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ipa2K/yr
- craft beer2K/yr
- ipa beer1K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ipa questions
Answered from the same tracked data.









