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Ice Cream

Fail

Shoppers spend an estimated $8K a year here, so Ice Cream is a Fail.

Flapen Score
44
44 / 100
Top 8% of 323 Grocery niches · +13 vs the category median of 31
Market size
$8K/yr80K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
27%top-5 click share · 19 brands · 5 sellers

Flapen Score

Ice Cream against its category

The dotted line is the Grocery average. Past it, Ice Cream is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Cream market on Amazon at a glance

Shoppers on Amazon Singapore searched for Ice Cream 80K times last year and spent an estimated $8K. The top 5 brands take 62% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
1.0%
Market size, estimated
$8Ka year
Top search term
ice cream74K searches a year

02 · Price

A sale here is worth $9.44.

Listings sell for $9.44 on average, from $3.40 to $15.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $9.44 that is $0 to $944 a year per listing.

Average price
$9.44under the $15 to $100 sweet spot
Price range
$3.40–$15.96
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$944
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

4% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 42.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 261 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
4%
Prime listings
98%
Out of stock, average day
42.7%
Average rank
#0in Grocery
Average rating
4.57 starsAmazon Singapore average 4.47 stars
Average reviews
261per listing
Listings tracked
55

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Ice Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

5

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

27%

Top 20: 64%

Open market

32%

  • Brand 115%
  • Brand 214%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 66%

Demand

Ice Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 3.6× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Ice Cream

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Sweetness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too sweet”
A buyer, on “Sweetness”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Ice Cream questions

Answered from the same tracked data.