ice cream
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Review moat
Great260.73avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.44avg listing price — sweet spot $15–$100
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$3.40–$15.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$8K$8K/yr · 80K searches
According to Flapen's Amazon Singapore niche tracking, ice cream is a $8K/yr Amazon Singapore market (80K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ice cream market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $57K–$76K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 4%
- Out of stock
- 42.7%
- Avg brand age
- 65 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
5
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
27%
Top 20: 64%
Open market
32%
- Häagen-Dazs15%
- MAGNUM14%
- Ben & Jerry's13%
- Tillamook11%
- Nestle8%
- Cornetto Mini6%
Demand
Weekly Amazon search volume, last 46 weeks — -11.6% search growth over the last 90 days.Top ice cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magnum Mini Classic Almond & White Ice Cream Sticks 55ml (Pack of 6) - Frozen
MAGNUM$10.164.7★941 rev
Tillamook Vanilla Bean 1.42 l 67114-Frozen
Tillamook$14.864.6★1,006 rev
Nestle La Cremeria Mini Absolutely Almond Multipack Ice Cream (6 Sticks) Vanilla - Frozen 270ml
Nestle$6.594.4★11 rev
Solero Spilt Lime Multipack Ice Cream Stick - Frozen 6 x 64ml
Solero$6.974.7★29 rev
Cornetto Mini Chocolate and Vanilla Ice Cream 28ml - Frozen
Cornetto Mini$6.704.4★19 rev
Newest
by launch date
Sunkist Yoghurt Creamsicle Ice Cream - Frozen 65ml (Pack of 4)
F&N United Ltd.$5.322 rev
Haagen-Dazs Cookies & Chocolate Ice Cream 420ML - Frozen
Häagen-Dazs$13.440 rev
Amul Butterscotch Bliss Ice Cream 500ml
AMUL$4.341 rev
Magnolia Hersheys Chocolate Overload Cone Ice Cream Multipack 110ML (Pack of 3) - Frozen
F&N MAGNOLIA$5.803 rev
Magnum Almond Multipack Ice Cream - Frozen
MAGNUM$9.900 rev
Trending
90-day click momentumAmul Butterscotch Bliss Ice Cream 500ml
AMUL$4.341.0★
Ben & Jerrys Non-Dairy Chocolate Chip Cookie Dough Ice Cream 458ml - Frozen
Ben & Jerry's$10.794.6★
Haagen-Dazs Cookies & Chocolate Ice Cream 420ML - Frozen
Häagen-Dazs$13.440.0★
Sunkist Yoghurt Creamsicle Ice Cream - Frozen 65ml (Pack of 4)
F&N United Ltd.$5.324.5★
Häagen-Dazs Minicup Strawberry - Frozen
Häagen-Dazs$4.825.0★
What buyers say about ice cream
What buyers praise and complain about, mined from review topics.What buyers complain about
“Too sweet”
Common questions
- Is ice cream profitable to sell on Amazon Singapore?
- The niche generates $8K/yr across 55 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the ice cream niche?
- 19 brands and 5 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in ice cream?
- Top complaints mined from reviews: Sweetness. The return rate is 0.0%.
- What does it cost to enter the ice cream niche?
- Listings span $3.40–$15.96; the average listing price is $9.44 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.