Ice Cream
FailShoppers spend an estimated $8K a year here, so Ice Cream is a Fail.
- Flapen Score
- 44 / 100Top 8% of 323 Grocery niches · +13 vs the category median of 3144
- Market size
- $8K/yr80K searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 27%top-5 click share · 19 brands · 5 sellers
Flapen Score
Ice Cream against its category
The dotted line is the Grocery average. Past it, Ice Cream is stronger. Inside it, weaker.
Market
The Ice Cream market on Amazon at a glance
Shoppers on Amazon Singapore searched for Ice Cream 80K times last year and spent an estimated $8K. The top 5 brands take 62% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $8Ka year
- Top search term
- ice cream74K searches a year
02 · Price
A sale here is worth $9.44.
Listings sell for $9.44 on average, from $3.40 to $15.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $9.44 that is $0 to $944 a year per listing.
- Average price
- $9.44under the $15 to $100 sweet spot
- Price range
- $3.40–$15.96
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$944
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
4% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 42.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 261 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 98%
- Out of stock, average day
- 42.7%
- Average rank
- #0in Grocery
- Average rating
- 4.57 starsAmazon Singapore average 4.47 stars
- Average reviews
- 261per listing
- Listings tracked
- 55
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Ice Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
19 falling
Sellers
5
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
27%
Top 20: 64%
Open market
32%
- Brand 115%
- Brand 214%
- Brand 313%
- Brand 411%
- Brand 58%
- Brand 66%
Demand
Ice Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 3.6× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Ice Cream
We read the reviews and the return reasons for every product selling here.
“Too sweet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ice Cream questions
Answered from the same tracked data.









