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Hummus

Fail

Demand is soft, at -51.8% this quarter, so Hummus is a Fail.

Flapen Score
29
29 / 100
Ranks 189 of 323 Grocery niches · −2 vs the category median of 31
Market size
$8K/yr9K searches / yr
90-day growth
-51.8%search demand this quarter
Competition
88%top-5 click share · 6 brands · 3 sellers

Flapen Score

Hummus against its category

The dotted line is the Grocery average. Past it, Hummus is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hummus market on Amazon at a glance

Shoppers on Amazon Singapore searched for Hummus 9K times last year and spent an estimated $8K. The top 5 brands take 97% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-51.8%
Conversion, latest week
10.5%
Market size, estimated
$8Ka year
Top search term
hummus9K searches a year

02 · Price

A sale here is worth $8.38.

Listings sell for $8.38 on average, from $4.58 to $10.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $8.38 that is $2K to $4K a year per listing.

Average price
$8.38under the $15 to $100 sweet spot
Price range
$4.58–$10.04
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 6 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#0in Grocery
Average rating
4.70 starsAmazon Singapore average 4.47 stars
Average reviews
6per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Hummus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

3

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 225%
  • Brand 314%
  • Brand 412%
  • Brand 53%
  • Brand 63%

Demand

Hummus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 8.6× · 11 of 12 months tracked

Search terms

Top Hummus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hummus9K/yr
  • humus408/yr
  • hommus209/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Hummus questions

Answered from the same tracked data.