hummus
Skip itSoft demand (-51.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible6.33avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$8K$8K/yr · 9K searches
Growth
Bad-51.8%90-day search growth — must beat 0% to launch
Price range
Bad$4.58–$10.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, hummus is a $8K/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hummus market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $25K–$34K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 9.6%
- Avg brand age
- 64 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
3
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Chris44%
- Audrey's Deli25%
- Little Farms14%
- Dari's Kitchen12%
- Dari's Table3%
- Arlingtons3%
Demand
Weekly Amazon search volume, last 46 weeks — -51.8% search growth over the last 90 days.Top hummus search terms
- hummus9K/yr
- humus408/yr
- hommus209/yr
Top hummus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chris Hommus Dip 200g- Chilled
Chris$6.244.6★22 rev
Audreys Deli Classic Hummus 180g
Audrey's Deli$6.364.1★11 rev
Little Farms Hummus 200g (1 pot)
Little Farms$9.594.4★8 rev
Audreys Deli Beetroot Hummus - chilled
Audrey's Deli$4.584.7★7 rev
Daris Kitchen Hummus - Pine Nuts 200g (1 pot)
Dari's Kitchen$9.674.8★5 rev
Newest
by launch date
Daris Kitchen Hummus - Beetroot 200g (1 pot)
Dari's Table$9.631 rev
Little Farms Hummus 200g (1 pot)
Little Farms$9.598 rev
Daris Kitchen Hummus - Pine Nuts 200g (1 pot)
Dari's Kitchen$9.675 rev
Daris Kitchen Hummus - Olive 200g (1 pot)
Dari's Kitchen$9.671 rev
Arlingtons Hommus - Famous 225g (1 pot)
Arlingtons$10.040 rev
Trending
90-day click momentumDaris Kitchen Hummus - Beetroot 200g (1 pot)
Dari's Table$9.635.0★
Daris Kitchen Hummus - Pine Nuts 200g (1 pot)
Dari's Kitchen$9.674.8★
Daris Kitchen Hummus - Olive 200g (1 pot)
Dari's Kitchen$9.675.0★
Little Farms Hummus 200g (1 pot)
Little Farms$9.594.4★
Daris Kitchen Hummus - Chilli Kalamata 200g (1 pot)
Dari's Kitchen$9.645.0★
Common questions
- Is hummus profitable to sell on Amazon Singapore?
- The niche generates $8K/yr across 9 tracked products. 90-day search growth is -51.8%. Flapen's verdict: Skip it (29/100).
- How competitive is the hummus niche?
- 6 brands and 3 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
- What does it cost to enter the hummus niche?
- Listings span $4.58–$10.04; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.