- Flapen Score
- 29 / 100Ranks 189 of 323 Grocery niches · −2 vs the category median of 3129
- Market size
- $8K/yr9K searches / yr
- 90-day growth
- -51.8%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 3 sellers
Flapen Score
Hummus against its category
The dotted line is the Grocery average. Past it, Hummus is stronger. Inside it, weaker.
Market
The Hummus market on Amazon at a glance
Shoppers on Amazon Singapore searched for Hummus 9K times last year and spent an estimated $8K. The top 5 brands take 97% of clicks. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -51.8%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $8Ka year
- Top search term
- hummus9K searches a year
02 · Price
A sale here is worth $8.38.
Listings sell for $8.38 on average, from $4.58 to $10.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $8.38 that is $2K to $4K a year per listing.
- Average price
- $8.38under the $15 to $100 sweet spot
- Price range
- $4.58–$10.04
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 6 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 9.6%
- Average rank
- #0in Grocery
- Average rating
- 4.70 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Hummus products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
3
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 144%
- Brand 225%
- Brand 314%
- Brand 412%
- Brand 53%
- Brand 63%
Demand
Hummus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 8.6× · 11 of 12 months tracked
Search terms
Top Hummus search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hummus9K/yr
- humus408/yr
- hommus209/yr
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hummus questions
Answered from the same tracked data.









