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Honey

Fail

Shoppers spend an estimated $7K a year here, so Honey is a Fail.

Flapen Score
38
38 / 100
Top 20% of 323 Grocery niches · +7 vs the category median of 31
Market size
$7K/yr35K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
64%top-5 click share · 11 brands · 12 sellers

Flapen Score

Honey against its category

The dotted line is the Grocery average. Past it, Honey is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey market on Amazon at a glance

Shoppers on Amazon Singapore searched for Honey 35K times last year and spent an estimated $7K. The top 5 brands take 79% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
1.0%
Market size, estimated
$7Ka year
Top search term
honey32K searches a year

02 · Price

A sale here is worth $19.34.

Listings sell for $19.34 on average, from $4.53 to $53.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.34 that is $5K to $10K a year per listing.

Average price
$19.34inside the $15 to $100 sweet spot
Price range
$4.53–$53.52
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #29 within Grocery. It carries 6,474 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
89%
Out of stock, average day
9.7%
Average rank
#29in Grocery
Average rating
4.51 starsAmazon Singapore average 4.47 stars
Average reviews
6,474per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Honey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

12

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • Brand 131%
  • Brand 226%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (5 brands, 15%)

Demand

Honey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Nov · busiest ÷ quietest = 3.2× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Honey

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tasty, soft, doesn't have artificial aftertaste”
A buyer, on “Taste-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Honey questions

Answered from the same tracked data.