honey
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.34avg listing price — sweet spot $15–$100
Price range
Great$4.53–$53.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,474.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 35K searches
According to Flapen's Amazon Singapore niche tracking, honey is a $7K/yr Amazon Singapore market (35K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
honey market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $116K–$155K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 21%
- Out of stock
- 9.7%
- Avg brand age
- 66 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
12
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
15%
- Capilano31%
- RedMan26%
- Nature Nate's9%
- Nature's Nutrition7%
- Capilano Honey7%
- 365 by Whole Foods Market7%
- Open — no brand owns it (5 brands, 15%)
Demand
Weekly Amazon search volume, last 47 weeks — -7.0% search growth over the last 90 days.Top honey products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Capilano Upside Down Honey Jar 340g
Capilano$6.224.4★124 rev
RedMan Pure Honey 475G
RedMan$4.534.5★25 rev
Capilano Twist and Squeeze Honey 400 g
Capilano$7.254.6★12 rev
Capilano Honey Pure Australian Jar 500g
Capilano Honey$8.334.9★9 rev
Nates 100% Pure Raw & Unfiltered Honey - Award-Winning Taste 32oz. Squeeze Bottle
Nature Nate's$23.234.7★59,532 rev
Newest
by launch date
365 by Whole Foods Market Organic Light Amber Wildflower Honey 340g
365 by Whole Foods Market$15.208,106 rev
365 by Whole Foods Market Organic Light Amber Wildflower Honey US Grade A 680g
365 by Whole Foods Market$22.953,318 rev
365 by Whole Foods Market Organic Raw Mountain Forest Honey 454g
365 by Whole Foods Market$18.104,220 rev
New Zealand Honey Co. Raw Manuka Honey UMF 15+ | MGO 514+ 250g
New Zealand Honey Co$32.801 rev
Capilano Honey Pure Australian Jar 500g
Capilano Honey$8.339 rev
Trending
90-day click momentumNew Zealand Honey Co. Raw Manuka Honey UMF 15+ | MGO 514+ 250g
New Zealand Honey Co$32.804.0★
YS Royal Jelly/Honey Bee Raw Honey - 22 oz Pack of 3
YS Royal Jelly/Honey Bee$53.523.2★
365 by Whole Foods Market Organic Raw Mountain Forest Honey 454g
365 by Whole Foods Market$18.104.5★
Capilano Honey Pure Australian Jar 500g
Capilano Honey$8.334.9★
Natures Nutrition Raw Honey 500g
Nature's Nutrition$13.005.0★
What buyers say about honey
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty, soft, doesn't have artificial aftertaste”
Common questions
- Is honey profitable to sell on Amazon Singapore?
- The niche generates $7K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the honey niche?
- 11 brands and 12 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 79% of demand.
- What does it cost to enter the honey niche?
- Listings span $4.53–$53.52; the average listing price is $19.34 (sweet spot $15–$100). The average incumbent carries 6,474 reviews — the moat a new listing must climb.