How competitive is the Honey niche on Amazon Singapore?

11 brands and 12 sellers compete in Honey on Amazon Singapore. The top 5 Honey products take 64% of clicks and its top 5 brands hold 79% of demand.

Honey

a small market ($7K/yr) — Honey doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 20% of 323 Grocery niches · +7 vs the category median of 31

This niche Category average · 323 niches

Is Honey profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Honey is a $7K/yr Amazon Singapore market (35K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 38/100.

Honey: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.0% over the last 90 days and 1.0% of searches end in a purchase.

$7K

revenue / yr

Units sold / yr8K

Search volume / yr-7.0%35K

Conversion rate1.0%

Avg price$19.34

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 12

Top-5 product click share64%

Open market21%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Honey products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Capilano Upside Down Honey Jar 340g

Price: $6.22
Rating: 4.4/5
Reviews: 124
Age: 7y ago

RedMan Pure Honey 475G

Price: $4.53
Rating: 4.5/5
Reviews: 25
Age: 7y ago

Capilano Twist and Squeeze Honey 400 g

Price: $7.25
Rating: 4.6/5
Reviews: 12
Age: 7y ago

Capilano Honey Pure Australian Jar 500g

Price: $8.33
Rating: 4.9/5
Reviews: 9
Age: 5y ago

Nates 100% Pure Raw & Unfiltered Honey - Award-Winning Taste 32oz. Squeeze Bottle

Price: $23.23
Rating: 4.7/5
Reviews: 59,532
Age: 12y ago

Newest

by launch date

365 by Whole Foods Market Organic Light Amber Wildflower Honey 340g

Price: $15.20
Rating: 4.7/5
Reviews: 8,106
Age: 10mo ago

365 by Whole Foods Market Organic Light Amber Wildflower Honey US Grade A 680g

Price: $22.95
Rating: 4.7/5
Reviews: 3,318
Age: 10mo ago

365 by Whole Foods Market Organic Raw Mountain Forest Honey 454g

Price: $18.10
Rating: 4.5/5
Reviews: 4,220
Age: 10mo ago

New Zealand Honey Co. Raw Manuka Honey UMF 15+ | MGO 514+ 250g

Price: $32.80
Rating: 4.0/5
Reviews: 1
Age: 3y ago

Capilano Honey Pure Australian Jar 500g

Price: $8.33
Rating: 4.9/5
Reviews: 9
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

Capilano31%
RedMan26%
Nature Nate's9%
Nature's Nutrition7%
Capilano Honey7%
365 by Whole Foods Market7%
Open — no brand owns it (5 brands, 15%)

Honey demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR1.0%Products19Brands11Top 5 Brands79%OOS Rate9.7%Rating4.5★Reviews6,474Avg BSR#29

What reviews say buyers love and hate about Honey

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Taste-Overall100%

“Tasty, soft, doesn't have artificial aftertaste”

Common Honey questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Honey 38/100 on Amazon Singapore — Skip it. The niche generates $7K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -7.0% over the last 90 days.

Honey sells for $19.34 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $4.53–$53.52. The average incumbent carries 6,474 reviews — the moat a new listing must climb.