hojicha
Skip itA small market ($946/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible13.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.15avg listing price — sweet spot $15–$100
Price range
Okay$8.73–$20.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad$946$946/yr · 2K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, hojicha is a $946/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hojicha market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $4K–$7K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 0%
- Out of stock
- 36.3%
- Avg brand age
- 41 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- POKKA100%
Demand
Weekly Amazon search volume, last 38 weeks — -19.0% search growth over the last 90 days.Top hojicha products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateCommon questions
- Is hojicha profitable to sell on Amazon Singapore?
- The niche generates $946/yr across 3 tracked products. 90-day search growth is -19.0%. Flapen's verdict: Skip it (29/100).
- How competitive is the hojicha niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the hojicha niche?
- Listings span $8.73–$20.99; the average listing price is $14.15 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.