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Hojicha

Fail

Shoppers spend an estimated $946 a year here, so Hojicha is a Fail.

Flapen Score
29
29 / 100
Ranks 189 of 323 Grocery niches · −2 vs the category median of 31
Market size
$946/yr2K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Hojicha against its category

The dotted line is the Grocery average. Past it, Hojicha is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hojicha market on Amazon at a glance

Shoppers on Amazon Singapore searched for Hojicha 2K times last year and spent an estimated $946. One brand takes every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $946 a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
2.8%
Market size, estimated
$946a year
Top search term
hojicha2K searches a year

02 · Price

A sale here is worth $14.15.

Listings sell for $14.15 on average, from $8.73 to $20.99. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $14.15 that is $0 to $1K a year per listing.

Average price
$14.15under the $15 to $100 sweet spot
Price range
$8.73–$20.99
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 36.3% of listings are out of stock. The average listing ranks #81 within Grocery. It carries 14 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
33%
Out of stock, average day
36.3%
Average rank
#81in Grocery
Average rating
4.63 starsAmazon Singapore average 4.47 stars
Average reviews
14per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Hojicha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Hojicha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9070Spike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Hojicha questions

Answered from the same tracked data.