ham
Skip itPrices mostly outside the sweet spot ($2.52–$12.99) — this niche doesn't clear our bar today.
Review moat
Incredible9.11avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.80avg listing price — sweet spot $15–$100
Growth
Bad-37.2%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 39K searches
Price range
Bad$2.52–$12.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, ham is a $9K/yr Amazon Singapore market (39K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ham market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $41K–$54K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 11%
- Out of stock
- 16.7%
- Avg brand age
- 63 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
3
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
20%
- Rudi's24%
- Kelly's20%
- Gourmet16%
- Citterio8%
- BALLGUS6%
- Tradition6%
Demand
Weekly Amazon search volume, last 45 weeks — -37.2% search growth over the last 90 days.Top ham products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rudis Honey Baked Ham Sliced 200 g- Chilled
Rudi's$5.544.4★19 rev
Gourmet Honey Baked Ham 200g - Chilled
Gourmet$5.055.0★3 rev
Kellys Premium Honey Baked Ham Packet 200g - Chilled
Kelly's$3.334.1★23 rev
Citterio Parma Ham Slices D.O.P 70g - Chilled
Citterio$9.404.7★17 rev
Casalingo Heritage Ham Sliced 150g (1 pack)
Casalingo$9.543.0★1 rev
Newest
by launch dateCasalingo Heritage Ham Sliced 150g (1 pack)
Casalingo$9.541 rev
Fratelli Sliced Mortadella 100g
Fratelli$7.761 rev
Fratelli Parma Ham W Interleave 80g (1 pack)
Martelli$10.973 rev
Tradition Italian Prosciutto Ham
Tradition$10.058 rev
Rudis Honey Baked Ham Sliced 200 g- Chilled
Rudi's$5.5419 rev
Trending
90-day click momentumFratelli Sliced Mortadella 100g
Fratelli$7.765.0★
Citterio San Daniele Ham Slices D.O.P 70g - Chilled
Citterio$10.205.0★
BOBO Honey Baked Chicken Ham 200g - Chilled
BOBO$3.084.5★
Tradition Italian Prosciutto Ham
Tradition$10.054.8★
Gourmet Honey Baked Ham 200g - Chilled
Gourmet$5.055.0★
What buyers say about ham
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice product”
“Looks beautiful, tastes good”
Common questions
- Is ham profitable to sell on Amazon Singapore?
- The niche generates $9K/yr across 19 tracked products. 90-day search growth is -37.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the ham niche?
- 12 brands and 3 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.
- What does it cost to enter the ham niche?
- Listings span $2.52–$12.99; the average listing price is $6.80 (sweet spot $15–$100). The average incumbent carries 9 reviews — the moat a new listing must climb.