Ham
FailPrices span $2.52–$12.99, mostly outside the sweet spot, so Ham is a Fail.
- Flapen Score
- 38 / 100Top 20% of 323 Grocery niches · +7 vs the category median of 3138
- Market size
- $9K/yr39K searches / yr
- 90-day growth
- -37.2%search demand this quarter
- Competition
- 59%top-5 click share · 12 brands · 3 sellers
Flapen Score
Ham against its category
The dotted line is the Grocery average. Past it, Ham is stronger. Inside it, weaker.
Market
The Ham market on Amazon at a glance
Shoppers on Amazon Singapore searched for Ham 39K times last year and spent an estimated $9K. The top 5 brands take 74% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -37.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $9Ka year
- Top search term
- ham36K searches a year
02 · Price
A sale here is worth $6.80.
Listings sell for $6.80 on average, from $2.52 to $12.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $6.80 that is $2K to $3K a year per listing.
- Average price
- $6.80under the $15 to $100 sweet spot
- Price range
- $2.52–$12.99
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 9 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 100%
- Out of stock, average day
- 16.7%
- Average rank
- #0in Grocery
- Average rating
- 4.49 starsAmazon Singapore average 4.47 stars
- Average reviews
- 9per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Ham products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rudis Honey Baked Ham Sliced 200 g- Chilled
- Price
- $5.54
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5y ago

Gourmet Honey Baked Ham 200g - Chilled
- Price
- $5.05
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9y ago

Kellys Premium Honey Baked Ham Packet 200g - Chilled
- Price
- $3.33
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 6y ago

Citterio Parma Ham Slices D.O.P 70g - Chilled
- Price
- $9.40
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 6y ago

Casalingo Heritage Ham Sliced 150g (1 pack)
- Price
- $9.54
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago
Trending
estimated 90-day click momentum
Fratelli Sliced Mortadella 100g
- Price
- $7.76
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Citterio San Daniele Ham Slices D.O.P 70g - Chilled
- Price
- $10.20
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6y ago

BOBO Honey Baked Chicken Ham 200g - Chilled
- Price
- $3.08
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 9y ago

Tradition Italian Prosciutto Ham
- Price
- $10.05
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 4y ago

Gourmet Honey Baked Ham 200g - Chilled
- Price
- $5.05
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9y ago
Newest
by launch date
Casalingo Heritage Ham Sliced 150g (1 pack)
- Price
- $9.54
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago

Fratelli Sliced Mortadella 100g
- Price
- $7.76
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Fratelli Parma Ham W Interleave 80g (1 pack)
- Price
- $10.97
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4y ago

Tradition Italian Prosciutto Ham
- Price
- $10.05
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 4y ago

Rudis Honey Baked Ham Sliced 200 g- Chilled
- Price
- $5.54
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
3
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
20%
- Rudi's24%
- Kelly's20%
- Gourmet16%
- Citterio8%
- BALLGUS6%
- Tradition6%
Demand
Ham search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 8.0× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Ham
We read the reviews and the return reasons for every product selling here.
“Very nice product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ham questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









