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Ham

Fail

Prices span $2.52–$12.99, mostly outside the sweet spot, so Ham is a Fail.

Flapen Score
38
38 / 100
Top 20% of 323 Grocery niches · +7 vs the category median of 31
Market size
$9K/yr39K searches / yr
90-day growth
-37.2%search demand this quarter
Competition
59%top-5 click share · 12 brands · 3 sellers

Flapen Score

Ham against its category

The dotted line is the Grocery average. Past it, Ham is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ham market on Amazon at a glance

Shoppers on Amazon Singapore searched for Ham 39K times last year and spent an estimated $9K. The top 5 brands take 74% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-37.2%
Conversion, latest week
3.6%
Market size, estimated
$9Ka year
Top search term
ham36K searches a year

02 · Price

A sale here is worth $6.80.

Listings sell for $6.80 on average, from $2.52 to $12.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $6.80 that is $2K to $3K a year per listing.

Average price
$6.80under the $15 to $100 sweet spot
Price range
$2.52–$12.99
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 9 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#0in Grocery
Average rating
4.49 starsAmazon Singapore average 4.47 stars
Average reviews
9per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Ham products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

3

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

20%

  • Brand 124%
  • Brand 220%
  • Brand 316%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Ham search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Holiday '25SepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 8.0× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Ham

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very nice product”
A buyer, on “Quality-Overall”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Ham questions

Answered from the same tracked data.