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Halloumi

Fail

The top 5 products take 100% of clicks, so Halloumi is a Fail.

Flapen Score
27
27 / 100
Ranks 230 of 323 Grocery niches · −4 vs the category median of 31
Market size
$4K/yr4K searches / yr
90-day growth
-35.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Halloumi against its category

The dotted line is the Grocery average. Past it, Halloumi is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloumi market on Amazon at a glance

Shoppers on Amazon Singapore searched for Halloumi 4K times last year and spent an estimated $4K. All 3 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-35.8%
Conversion, latest week
9.5%
Market size, estimated
$4Ka year
Top search term
halloumi3K searches a year

02 · Price

A sale here is worth $10.73.

Listings sell for $10.73 on average, from $8.82 to $13.45. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 250 to 500 of them. At $10.73 that is $3K to $5K a year per listing.

Average price
$10.73under the $15 to $100 sweet spot
Price range
$8.82–$13.45
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–2K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 4 reviews at 5.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#0in Grocery
Average rating
5.00 starsAmazon Singapore average 4.47 stars
Average reviews
4per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Halloumi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 234%
  • Brand 38%

Demand

Halloumi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 2.9× · 10 of 12 months tracked

Search terms

Top Halloumi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloumi3K/yr
  • haloumi685/yr
  • halloumi cheese394/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Halloumi questions

Answered from the same tracked data.