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Greek Yogurt

Fail

Shoppers spend an estimated $7K a year here, so Greek Yogurt is a Fail.

Flapen Score
37
37 / 100
Top 24% of 323 Grocery niches · +6 vs the category median of 31
Market size
$7K/yr71K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
50%top-5 click share · 10 brands · 4 sellers

Flapen Score

Greek Yogurt against its category

The dotted line is the Grocery average. Past it, Greek Yogurt is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Greek Yogurt market on Amazon at a glance

Shoppers on Amazon Singapore searched for Greek Yogurt 71K times last year and spent an estimated $7K. The top 5 brands take 86% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
1.1%
Market size, estimated
$7Ka year
Top search term
greek yogurt42K searches a year

02 · Price

A sale here is worth $8.65.

Listings sell for $8.65 on average, from $3.21 to $18.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $8.65 that is $6K to $9K a year per listing.

Average price
$8.65under the $15 to $100 sweet spot
Price range
$3.21–$18.02
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$6K–$9K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 14 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
87%
Out of stock, average day
28.2%
Average rank
#0in Grocery
Average rating
4.59 starsAmazon Singapore average 4.47 stars
Average reviews
14per listing
Listings tracked
23

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Greek Yogurt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

$0$350$700$1K$1K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

4

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 96%

Open market

9%

  • Farmers Union46%
  • Chobani22%
  • Evia7%
  • Tamar Valley5%
  • MARIGOLD5%
  • Fage5%
  • Open — no brand owns it (4 brands, 9%)

Demand

Greek Yogurt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 5.3× · 11 of 12 months tracked

Search terms

Top Greek Yogurt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • greek yogurt42K/yr
  • greek yoghurt25K/yr
  • farmers union4K/yr

Reviews and returns

What reviews say buyers love and hate about Greek Yogurt

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Nutritional Content”
25%of negative reviews mention “Flavor”
<0.1%of orders come back, a rate Amazon rounds to zero
“Flavor Not the Best, But Fine”
A buyer, on “Flavor”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Greek Yogurt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data