Is greek yogurt profitable to sell on Amazon Singapore?

The niche generates $7K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (37/100).

How competitive is the greek yogurt niche?

10 brands and 4 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in greek yogurt?

Top complaints mined from reviews: Flavor, Taste-Overall, Texture/Consistency-Overall. The return rate is 0.0%.

What does it cost to enter the greek yogurt niche?

Listings span $3.21–$18.02; the average listing price is $8.65 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.

greek yogurt

Skip it

A small market ($7K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible13.65

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.65

avg listing price — sweet spot $15–$100

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Price range

Bad$3.21–$18.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$7K

$7K/yr · 71K searches

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, greek yogurt is a $7K/yr Amazon Singapore market (71K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

greek yogurt market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $173K–$216K; units × avg price
Conversion rate: 1.1%
Avg BSR: #0
Page quality: 0%
Prime: 87%
Sponsored: 0%
Out of stock: 28.2%
Avg brand age: 64 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

Farmers Union46%
Chobani22%
Evia7%
Tamar Valley5%
MARIGOLD5%
Fage5%
Open — no brand owns it (4 brands, 9%)

Demand

Weekly Amazon search volume, last 46 weeks — -9.3% search growth over the last 90 days.

Open Trend

Top greek yogurt search terms

greek yogurt42K/yr -23.8%6.9% conv.
greek yoghurt25K/yr +35.5%8.8% conv.
farmers union4K/yr -36.7%8.6% conv.

All search terms

Top greek yogurt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Farmers Union Natural Greek Style Yoghurt 1kg - Chilled

Farmers Union$7.844.7★87 rev

Farmers Union Greek Yoghurt High in Protein 0.5% Fat 500g - Chilled

Farmers Union$5.504.4★19 rev

Chobani Greek Yogurt Natural Light Plain 907g

Chobani$13.494.3★26 rev

Chobani Greek Yogurt Natural Whole Milk 907g

Chobani$12.834.8★13 rev

Marigold Natural Greek Style Yoghurt 1kg

MARIGOLD$6.953.0★1 rev

Newest

by launch date

Brownes Dairy The Greek Unsweetened Natural Yoghurt 1kg - Chilled

Brownes Dairy$8.613 rev

8mo ago

Farmers Union Greek Style All Natural High Protein Yogurt 900g

Farmers Union$9.212 rev

9mo ago

Marigold Natural Greek Style Yoghurt 1kg

MARIGOLD$6.951 rev

11mo ago

Tamar Valley Greek Style Natural Fat Free Yoghurt 1kg

Tamar Valley$11.761 rev

11mo ago

Chobani FIT Greek Yogurt Vanilla 160G

Chobani$3.884 rev

2y ago

What buyers say about greek yogurt

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content75%

“high protein and delicious”

Ease Of Use8%

“3. easy to consume n mix with cereals / fruits / dates / nuts”

Flavor8%

“superb alternative to non-flavoured greek yoghurt”

What buyers complain about

Flavor25%

“Flavor Not the Best, But Fine”

Taste-Overall25%

“the taste compared to other brands doesn't seem as nice”

Texture/Consistency-Overall17%

“1. texture more like yoghurt”

Common questions

Is greek yogurt profitable to sell on Amazon Singapore?: The niche generates $7K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (37/100).
How competitive is the greek yogurt niche?: 10 brands and 4 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in greek yogurt?: Top complaints mined from reviews: Flavor, Taste-Overall, Texture/Consistency-Overall. The return rate is 0.0%.
What does it cost to enter the greek yogurt niche?: Listings span $3.21–$18.02; the average listing price is $8.65 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.