granola
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Price range
Good$5.13–$36.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,164avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.88avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Market size
Bad$4K$4K/yr · 29K searches
According to Flapen's Amazon Singapore niche tracking, granola is a $4K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
granola market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $33K–$44K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 41%
- Out of stock
- 33.4%
- Avg brand age
- 68 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
8
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
36%
Top 20: 85%
Open market
25%
- 365 by Whole Foods Market21%
- Amazin' Graze18%
- Sweet Home Farm13%
- Kintry9%
- Foodsterr7%
- Nestle7%
Demand
Weekly Amazon search volume, last 47 weeks — -24.8% search growth over the last 90 days.Top granola products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazin Graze Hazelnut Blackforest Granola Dark chocolate with Hazelnut 250g
Amazin' Graze$8.504.4★61 rev
Sweet Home Farm French Vanilla with Almonds Granola 283g
Sweet Home Farm$7.340.0★0 rev
Kintry Chocolate Hazelnut Granola 200g
Kintry$6.615.0★2 rev
Nestle Fitnesse Granola Oats and Honey 300g
Nestle$6.744.6★8 rev
365 by Whole Foods Market Organic French Vanilla Almond Granola 482g
365 by Whole Foods Market$13.274.7★4,573 rev
Newest
by launch dateSweet Home Farm French Vanilla with Almonds Granola 283g
Sweet Home Farm$7.340 rev
Sweet Home Farm Honey Nut with Almonds Granola 283g
Sweet Home Farm$7.310 rev
Sweet Home Farm Blueberry with Flax Granola 283g
Sweet Home Farm$7.341 rev
365 by Whole Foods Market Organic Oat & Honey Granola 482g
365 by Whole Foods Market$13.183,972 rev
365 by Whole Foods Market Organic Granola Fruit And Nut 482g
365 by Whole Foods Market$14.113,003 rev
Trending
90-day click momentum
Natures Path Organic Gluten Free Honey Almond Granola 11 Ounce Non-GMO 15g Whole Grains with Omega-3 Rich Chia Seeds
Nature's Path$12.854.5★
Vogels Delightful Macadamia & Manuka Honey Granola 360g
Vogel's$12.350.0★
Little Farms Organic Granola - Dark Chocolate Hazelnut 400g (1 pack)
Little Farms$15.320.0★
Sweet Home Farm French Vanilla with Almonds Granola 283g
Sweet Home Farm$7.340.0★
Sweet Home Farm Blueberry with Flax Granola 283g
Sweet Home Farm$7.345.0★
What buyers say about granola
What buyers praise and complain about, mined from review topics.What buyers love
“Taste ok”
“Love this granola, not too sweet and super tasty”
Common questions
- Is granola profitable to sell on Amazon Singapore?
- The niche generates $4K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the granola niche?
- 15 brands and 8 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
- What does it cost to enter the granola niche?
- Listings span $5.13–$36.73; the average listing price is $10.88 (sweet spot $15–$100). The average incumbent carries 1,164 reviews — the moat a new listing must climb.