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Granola

Fail

Shoppers spend an estimated $4K a year here, so Granola is a Fail.

Flapen Score
44
44 / 100
Top 8% of 323 Grocery niches · +13 vs the category median of 31
Market size
$4K/yr29K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
36%top-5 click share · 15 brands · 8 sellers

Flapen Score

Granola against its category

The dotted line is the Grocery average. Past it, Granola is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granola market on Amazon at a glance

Shoppers on Amazon Singapore searched for Granola 29K times last year and spent an estimated $4K. The top 5 brands take 69% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
1.3%
Market size, estimated
$4Ka year
Top search term
granola28K searches a year

02 · Price

A sale here is worth $10.88.

Listings sell for $10.88 on average, from $5.13 to $36.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.88 that is $0 to $1K a year per listing.

Average price
$10.88under the $15 to $100 sweet spot
Price range
$5.13–$36.73
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #8 within Grocery. It carries 1,164 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
33.4%
Average rank
#8in Grocery
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
1,164per listing
Listings tracked
32

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Granola products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

8

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

36%

Top 20: 85%

Open market

25%

  • Brand 121%
  • Brand 218%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Granola search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 5.5× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Granola

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste ok”
A buyer, on “Taste-Overall”75% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Granola questions

Answered from the same tracked data.