- Flapen Score
- 44 / 100Top 8% of 323 Grocery niches · +13 vs the category median of 3144
- Market size
- $4K/yr29K searches / yr
- 90-day growth
- -24.8%search demand this quarter
- Competition
- 36%top-5 click share · 15 brands · 8 sellers
Flapen Score
Granola against its category
The dotted line is the Grocery average. Past it, Granola is stronger. Inside it, weaker.
Market
The Granola market on Amazon at a glance
Shoppers on Amazon Singapore searched for Granola 29K times last year and spent an estimated $4K. The top 5 brands take 69% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -24.8%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $4Ka year
- Top search term
- granola28K searches a year
02 · Price
A sale here is worth $10.88.
Listings sell for $10.88 on average, from $5.13 to $36.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.88 that is $0 to $1K a year per listing.
- Average price
- $10.88under the $15 to $100 sweet spot
- Price range
- $5.13–$36.73
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #8 within Grocery. It carries 1,164 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 100%
- Out of stock, average day
- 33.4%
- Average rank
- #8in Grocery
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,164per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Granola products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazin Graze Hazelnut Blackforest Granola Dark chocolate with Hazelnut 250g
- Price
- $8.50
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 6y ago

Sweet Home Farm French Vanilla with Almonds Granola 283g
- Price
- $7.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Kintry Chocolate Hazelnut Granola 200g
- Price
- $6.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Nestle Fitnesse Granola Oats and Honey 300g
- Price
- $6.74
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 7y ago

365 by Whole Foods Market Organic French Vanilla Almond Granola 482g
- Price
- $13.27
- Rating
- 4.7/5
- Reviews
- 4,573
- Age
- 2y ago
Trending
estimated 90-day click momentum
Natures Path Organic Gluten Free Honey Almond Granola 11 Ounce Non-GMO 15g Whole Grains with Omega-3 Rich Chia Seeds
- Price
- $12.85
- Rating
- 4.5/5
- Reviews
- 6,616
- Age
- 13y ago

Vogels Delightful Macadamia & Manuka Honey Granola 360g
- Price
- $12.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Little Farms Organic Granola - Dark Chocolate Hazelnut 400g (1 pack)
- Price
- $15.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Sweet Home Farm French Vanilla with Almonds Granola 283g
- Price
- $7.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Sweet Home Farm Blueberry with Flax Granola 283g
- Price
- $7.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
Newest
by launch date
Sweet Home Farm French Vanilla with Almonds Granola 283g
- Price
- $7.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Sweet Home Farm Honey Nut with Almonds Granola 283g
- Price
- $7.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Sweet Home Farm Blueberry with Flax Granola 283g
- Price
- $7.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

365 by Whole Foods Market Organic Oat & Honey Granola 482g
- Price
- $13.18
- Rating
- 4.6/5
- Reviews
- 3,972
- Age
- 10mo ago

365 by Whole Foods Market Organic Granola Fruit And Nut 482g
- Price
- $14.11
- Rating
- 4.6/5
- Reviews
- 3,003
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
8
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 85%
Open market
25%
- 365 by Whole Foods Market21%
- Amazin' Graze18%
- Sweet Home Farm13%
- Kintry9%
- Foodsterr7%
- Nestle7%
Demand
Granola search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 5.5× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Granola
We read the reviews and the return reasons for every product selling here.
“Taste ok”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Granola questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









