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Ghee

Fail

Shoppers spend an estimated $0 a year here, so Ghee is a Fail.

Flapen Score
36
36 / 100
Top 29% of 323 Grocery niches · +5 vs the category median of 31
Market size
$0/yr11K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
61%top-5 click share · 10 brands · 9 sellers

Flapen Score

Ghee against its category

The dotted line is the Grocery average. Past it, Ghee is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghee market on Amazon at a glance

Shoppers on Amazon Singapore searched for Ghee 11K times last year and spent an estimated $0. The top 5 brands take 80% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
ghee11K searches a year

02 · Price

A sale here is worth $17.99.

Listings sell for $17.99 on average, from $1.58 to $35.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.99 that is $2K to $4K a year per listing.

Average price
$17.99inside the $15 to $100 sweet spot
Price range
$1.58–$35.00
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 36.9% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 2,939 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
88%
Out of stock, average day
36.9%
Average rank
#1in Grocery
Average rating
4.39 starsAmazon Singapore average 4.47 stars
Average reviews
2,939per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Ghee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

9

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

14%

  • Brand 146%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 14%)

Demand

Ghee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 3.7× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Ghee questions

Answered from the same tracked data.