Is ghee profitable to sell on Amazon Singapore?

The niche generates $0/yr across 16 tracked products. 90-day search growth is -32.3%. Flapen's verdict: Skip it (36/100).

How competitive is the ghee niche?

10 brands and 9 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.

What does it cost to enter the ghee niche?

Listings span $1.58–$35.00; the average listing price is $17.99 (sweet spot $15–$100). The average incumbent carries 2,939 reviews — the moat a new listing must climb.

ghee

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$17.99

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$1.58–$35.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,938.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-32.3%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 11K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Out of Stock

According to Flapen's Amazon Singapore niche tracking, ghee is a $0/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

ghee market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $54K–$72K; units × avg price
Conversion rate: 0.0%
Avg BSR: #1
Page quality: 0%
Prime: 88%
Sponsored: 13%
Out of stock: 36.9%
Avg brand age: 73 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

14%

AMUL46%
GRB10%
Leila9%
Vatan Se8%
Milky Mist7%
Sol Organics6%
Open — no brand owns it (4 brands, 14%)

Demand

Weekly Amazon search volume, last 47 weeks — -32.3% search growth over the last 90 days.

Open Trend

Top ghee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amul Cow Ghee (High Aroma) 1L

AMUL$16.444.4★153 rev

Amul Ghee 1L

AMUL$15.644.3★2,078 rev

Amul Ghee 500g

AMUL$8.144.4★188 rev

Vatan Se A2 Ghee (500g)

Vatan Se$30.203.3★2 rev

Milky Mist Agmark Ghee 500ml

Milky Mist$8.415.0★9 rev

Newest

by launch date

Gowardhan Pure Cow Ghee 200 ml

Gowardhan$4.411,217 rev

1y ago

Sol Ghee Organic Grass Fed Ghee 275g

Sol Organics$32.321 rev

2y ago

Siddhi A2 Cow Ghee - Natural (1000ML)

Siddhi$35.000 rev

2y ago

Sol Ghee Grass Fed Ghee 450g (1 jar)

Sol Organics$31.341 rev

3y ago

Vatan Se A2 Ghee (500g)

Vatan Se$30.202 rev

4y ago

Common questions

Is ghee profitable to sell on Amazon Singapore?: The niche generates $0/yr across 16 tracked products. 90-day search growth is -32.3%. Flapen's verdict: Skip it (36/100).
How competitive is the ghee niche?: 10 brands and 9 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
What does it cost to enter the ghee niche?: Listings span $1.58–$35.00; the average listing price is $17.99 (sweet spot $15–$100). The average incumbent carries 2,939 reviews — the moat a new listing must climb.