Flour
FailShoppers spend an estimated $1K a year here, so Flour is a Fail.
- Flapen Score
- 20 / 100Ranks 299 of 323 Grocery niches · −11 vs the category median of 3120
- Market size
- $1K/yr26K searches / yr
- 90-day growth
- -37.8%search demand this quarter
- Competition
- 94%top-5 click share · 4 brands · 4 sellers
Flapen Score
Flour against its category
The dotted line is the Grocery average. Past it, Flour is stronger. Inside it, weaker.
Market
The Flour market on Amazon at a glance
Shoppers on Amazon Singapore searched for Flour 26K times last year and spent an estimated $1K. All 4 brands take every click. Flapen scores it 20 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -37.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $1Ka year
- Top search term
- flour16K searches a year
02 · Price
A sale here is worth $4.84.
Listings sell for $4.84 on average, from $2.07 to $9.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $4.84 that is $7K to $10K a year per listing.
- Average price
- $4.84under the $15 to $100 sweet spot
- Price range
- $2.07–$9.87
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $7K–$10K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #17 within Grocery. It carries 451 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 86%
- Out of stock, average day
- 31.9%
- Average rank
- #17in Grocery
- Average rating
- 4.61 starsAmazon Singapore average 4.47 stars
- Average reviews
- 451per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Flour products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Brand 155%
- Brand 225%
- Brand 315%
- Brand 45%
Demand
Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 4.3× · 11 of 12 months tracked
Search terms
Top Flour search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flour16K/yr
- plain flour6K/yr
- all purpose flour5K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flour questions
Answered from the same tracked data.









