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Flour

Fail

Shoppers spend an estimated $1K a year here, so Flour is a Fail.

Flapen Score
20
20 / 100
Ranks 299 of 323 Grocery niches · −11 vs the category median of 31
Market size
$1K/yr26K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
94%top-5 click share · 4 brands · 4 sellers

Flapen Score

Flour against its category

The dotted line is the Grocery average. Past it, Flour is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flour market on Amazon at a glance

Shoppers on Amazon Singapore searched for Flour 26K times last year and spent an estimated $1K. All 4 brands take every click. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
1.0%
Market size, estimated
$1Ka year
Top search term
flour16K searches a year

02 · Price

A sale here is worth $4.84.

Listings sell for $4.84 on average, from $2.07 to $9.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $4.84 that is $7K to $10K a year per listing.

Average price
$4.84under the $15 to $100 sweet spot
Price range
$2.07–$9.87
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
$7K–$10K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #17 within Grocery. It carries 451 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
31.9%
Average rank
#17in Grocery
Average rating
4.61 starsAmazon Singapore average 4.47 stars
Average reviews
451per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Flour products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 225%
  • Brand 315%
  • Brand 45%

Demand

Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 4.3× · 11 of 12 months tracked

Search terms

Top Flour search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flour16K/yr
  • plain flour6K/yr
  • all purpose flour5K/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Flour questions

Answered from the same tracked data.