flour
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great450.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$4.84avg listing price — sweet spot $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Market size
Bad$1K$1K/yr · 26K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.07–$9.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, flour is a $1K/yr Amazon Singapore market (26K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 20/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
flour market data
- Units sold / yr
- 10K–13K
- avg 1,500–2,000/product
- Revenue / yr
- $48K–$61K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 57%
- Out of stock
- 31.9%
- Avg brand age
- 72 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Prima Taste55%
- RedMan25%
- Bob's Red Mill15%
- Antimo Caputo5%
Demand
Weekly Amazon search volume, last 46 weeks — -37.8% search growth over the last 90 days.Top flour search terms
- flour16K/yr
- plain flour6K/yr
- all purpose flour5K/yr
Top flour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prima Plain Flour 1kg
Prima Taste$2.225.0★61 rev
RedMan Plain Flour 1Kg
RedMan$2.074.4★34 rev
Bobs Red Mill Organic Unbleached All Purpose White Flour (5lbs.)
Bob's Red Mill$9.234.7★662 rev
Caputo Classica Extra Fine Soft Wheat Type 00 All Purpose Flour 1kg
Antimo Caputo$4.584.6★1,704 rev
Prima Plain Flour Plus 1kg
Prima Taste$3.224.2★12 rev
Newest
by launch dateCaputo Classica Extra Fine Soft Wheat Type 00 All Purpose Flour 1kg
Antimo Caputo$4.581,704 rev
Prima Plain Flour 1kg
Prima Taste$2.2261 rev
RedMan Plain Flour 1Kg
RedMan$2.0734 rev
Prima Plain Flour Plus 1kg
Prima Taste$3.2212 rev
Prima Bread Flour 1kg
Prima Taste$2.6741 rev
Trending
90-day click momentum
Bobs Red Mill Artisan Bread Flour 2.27 kg
Bob's Red Mill$9.874.6★
Bobs Red Mill Organic Unbleached All Purpose White Flour (5lbs.)
Bob's Red Mill$9.234.7★
RedMan Plain Flour 1Kg
RedMan$2.074.4★
Caputo Classica Extra Fine Soft Wheat Type 00 All Purpose Flour 1kg
Antimo Caputo$4.584.6★
Prima Plain Flour 1kg
Prima Taste$2.225.0★
Common questions
- Is flour profitable to sell on Amazon Singapore?
- The niche generates $1K/yr across 7 tracked products. 90-day search growth is -37.8%. Flapen's verdict: Skip it (20/100).
- How competitive is the flour niche?
- 4 brands and 4 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the flour niche?
- Listings span $2.07–$9.87; the average listing price is $4.84 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.