Flour
FailShoppers spend an estimated $1K a year here, so Flour is a Fail.
- Flapen Score
- 20 / 100Ranks 299 of 323 Grocery niches · −11 vs the category median of 3120
- Market size
- $1K/yr26K searches / yr
- 90-day growth
- -37.8%search demand this quarter
- Competition
- 94%top-5 click share · 4 brands · 4 sellers
Flapen Score
Flour against its category
The dotted line is the Grocery average. Past it, Flour is stronger. Inside it, weaker.
Market
The Flour market on Amazon at a glance
Shoppers on Amazon Singapore searched for Flour 26K times last year and spent an estimated $1K. All 4 brands take every click. Flapen scores it 20 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -37.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $1Ka year
- Top search term
- flour16K searches a year
02 · Price
A sale here is worth $4.84.
Listings sell for $4.84 on average, from $2.07 to $9.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $4.84 that is $7K to $10K a year per listing.
- Average price
- $4.84under the $15 to $100 sweet spot
- Price range
- $2.07–$9.87
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $7K–$10K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #17 within Grocery. It carries 451 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 86%
- Out of stock, average day
- 31.9%
- Average rank
- #17in Grocery
- Average rating
- 4.61 starsAmazon Singapore average 4.47 stars
- Average reviews
- 451per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Flour products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Prima Plain Flour 1kg
- Price
- $2.22
- Rating
- 5.0/5
- Reviews
- 61
- Age
- 7y ago

RedMan Plain Flour 1Kg
- Price
- $2.07
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 7y ago

Bobs Red Mill Organic Unbleached All Purpose White Flour (5lbs.)
- Price
- $9.23
- Rating
- 4.7/5
- Reviews
- 662
- Age
- 12y ago

Caputo Classica Extra Fine Soft Wheat Type 00 All Purpose Flour 1kg
- Price
- $4.58
- Rating
- 4.6/5
- Reviews
- 1,704
- Age
- 4y ago

Prima Plain Flour Plus 1kg
- Price
- $3.22
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 7y ago
Trending
estimated 90-day click momentum
Bobs Red Mill Artisan Bread Flour 2.27 kg
- Price
- $9.87
- Rating
- 4.6/5
- Reviews
- 642
- Age
- 10y ago

Bobs Red Mill Organic Unbleached All Purpose White Flour (5lbs.)
- Price
- $9.23
- Rating
- 4.7/5
- Reviews
- 662
- Age
- 12y ago

RedMan Plain Flour 1Kg
- Price
- $2.07
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 7y ago

Caputo Classica Extra Fine Soft Wheat Type 00 All Purpose Flour 1kg
- Price
- $4.58
- Rating
- 4.6/5
- Reviews
- 1,704
- Age
- 4y ago

Prima Plain Flour 1kg
- Price
- $2.22
- Rating
- 5.0/5
- Reviews
- 61
- Age
- 7y ago
Newest
by launch date
Caputo Classica Extra Fine Soft Wheat Type 00 All Purpose Flour 1kg
- Price
- $4.58
- Rating
- 4.6/5
- Reviews
- 1,704
- Age
- 4y ago

Prima Plain Flour 1kg
- Price
- $2.22
- Rating
- 5.0/5
- Reviews
- 61
- Age
- 7y ago

RedMan Plain Flour 1Kg
- Price
- $2.07
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 7y ago

Prima Plain Flour Plus 1kg
- Price
- $3.22
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 7y ago

Prima Bread Flour 1kg
- Price
- $2.67
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Prima Taste55%
- RedMan25%
- Bob's Red Mill15%
- Antimo Caputo5%
Demand
Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 4.3× · 11 of 12 months tracked
Search terms
Top Flour search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flour16K/yr
- plain flour6K/yr
- all purpose flour5K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flour questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









