Fish
a small market ($15K/yr) — Fish doesn't clear our bar today.
Flapen Score
Top 8% of 323 Grocery niches · +13 vs the category median of 31
Is Fish profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Fish is a $15K/yr Amazon Singapore market (49K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.
Fish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.3% over the last 90 days and 2.9% of searches end in a purchase.
$15K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 26 products
Top Fish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Serve by Hai Sia Barramundi Fillet 240g - Chilled
- Price
- $5.94
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 6y ago
Serve by Hai Sia Golden Pomfret (Gilled Gutted Scaled) 350g - Chilled
- Price
- $6.41
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 6y ago
Serve by Hai Sia Norwegian Salmon Portions 240g - Chilled
- Price
- $9.20
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 6y ago
Aws Market Sea Bass Fish Fillet 220g -Chilled
- Price
- $7.14
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 4y ago
Serve by Hai Sia Whole Barramundi (Gilled Gutted Scaled) 480g - Chilled
- Price
- $6.33
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 6y ago
Trending
90-day click momentum
Serve by Hai Sia Batang Slices 200g - Frozen
- Price
- $6.94
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 6y ago
Catch Seafood Tilapia Fillet 500g - Frozen
- Price
- $8.05
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 6y ago
Seafood Boy Dory Sutchi Fillet (IQF) 600g - Frozen
- Price
- $4.92
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Serve by Hai Sia Threadfin Portions 200g - Chilled
- Price
- $9.93
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 6y ago
Serve by Hai Sia Frozen Norwegian Salmon portion Family Pack
- Price
- $22.01
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 6y ago
Newest
by launch dateSeafood Boy Dory Sutchi Fillet (IQF) 600g - Frozen
- Price
- $4.92
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Seafood Boy Dory Sutchi Cube (IQF) 1kg - Frozen
- Price
- $7.48
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago
Seafood Boy Premium Salmon Fillet Bulk Pack 930g (6pcs IVP)
- Price
- $29.58
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
Serve by Hai Sia Milkfish (Scaled & Gutted) - Fresh
- Price
- $5.27
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Serve by Hai Sia Barramundi Fillet 120g - Frozen
- Price
- $3.71
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
4
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
46%
Top 20: 94%
Open market
7%
- Serve by Hai Sia62%
- Aw's Market9%
- Seafood Boy7%
- Catch Seafood6%
- Toba5%
- THE BETTER FISH4%
- Open — no brand owns it (4 brands, 7%)
Fish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about Fish
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“So honest brand making proper product”
What buyers complain about
100% of reviews“Unusual smell”
“Got muddy taste so must be farm raised”
“Taste horrible”
Common Fish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
