Fish
FailShoppers spend an estimated $15K a year here, so Fish is a Fail.
- Flapen Score
- 44 / 100Top 8% of 323 Grocery niches · +13 vs the category median of 3144
- Market size
- $15K/yr49K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 46%top-5 click share · 10 brands · 4 sellers
Flapen Score
Fish against its category
The dotted line is the Grocery average. Past it, Fish is stronger. Inside it, weaker.
Market
The Fish market on Amazon at a glance
Shoppers on Amazon Singapore searched for Fish 49K times last year and spent an estimated $15K. The top 5 brands take 89% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $15Ka year
- Top search term
- fish44K searches a year
02 · Price
A sale here is worth $10.22.
Listings sell for $10.22 on average, from $3.71 to $29.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.22 that is $3K to $5K a year per listing.
- Average price
- $10.22under the $15 to $100 sweet spot
- Price range
- $3.71–$29.58
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 76 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 100%
- Out of stock, average day
- 26.3%
- Average rank
- #0in Grocery
- Average rating
- 4.44 starsAmazon Singapore average 4.47 stars
- Average reviews
- 76per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Fish products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Serve by Hai Sia Barramundi Fillet 240g - Chilled
- Price
- $5.94
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 6y ago

Serve by Hai Sia Golden Pomfret (Gilled Gutted Scaled) 350g - Chilled
- Price
- $6.41
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 6y ago

Serve by Hai Sia Norwegian Salmon Portions 240g - Chilled
- Price
- $9.20
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 6y ago

Aws Market Sea Bass Fish Fillet 220g -Chilled
- Price
- $7.14
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 4y ago

Serve by Hai Sia Whole Barramundi (Gilled Gutted Scaled) 480g - Chilled
- Price
- $6.33
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 6y ago
Trending
estimated 90-day click momentum
Serve by Hai Sia Batang Slices 200g - Frozen
- Price
- $6.94
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 6y ago

Catch Seafood Tilapia Fillet 500g - Frozen
- Price
- $8.05
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 6y ago

Seafood Boy Dory Sutchi Fillet (IQF) 600g - Frozen
- Price
- $4.92
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Serve by Hai Sia Threadfin Portions 200g - Chilled
- Price
- $9.93
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 6y ago

Serve by Hai Sia Frozen Norwegian Salmon portion Family Pack
- Price
- $22.01
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 6y ago
Newest
by launch date
Seafood Boy Dory Sutchi Fillet (IQF) 600g - Frozen
- Price
- $4.92
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Seafood Boy Dory Sutchi Cube (IQF) 1kg - Frozen
- Price
- $7.48
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

Seafood Boy Premium Salmon Fillet Bulk Pack 930g (6pcs IVP)
- Price
- $29.58
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago

Serve by Hai Sia Milkfish (Scaled & Gutted) - Fresh
- Price
- $5.27
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Serve by Hai Sia Barramundi Fillet 120g - Frozen
- Price
- $3.71
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
4
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 94%
Open market
7%
- Serve by Hai Sia62%
- Aw's Market9%
- Seafood Boy7%
- Catch Seafood6%
- Toba5%
- THE BETTER FISH4%
- Open — no brand owns it (4 brands, 7%)
Demand
Fish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Fish
We read the reviews and the return reasons for every product selling here.
“Unusual smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









