fish
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible75.54avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.71–$29.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.22avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad$15K$15K/yr · 49K searches
According to Flapen's Amazon Singapore niche tracking, fish is a $15K/yr Amazon Singapore market (49K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fish market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $102K–$128K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 23%
- Out of stock
- 26.3%
- Avg brand age
- 56 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
4
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
46%
Top 20: 94%
Open market
7%
- Serve by Hai Sia62%
- Aw's Market9%
- Seafood Boy7%
- Catch Seafood6%
- Toba5%
- THE BETTER FISH4%
- Open — no brand owns it (4 brands, 7%)
Demand
Weekly Amazon search volume, last 46 weeks — -13.3% search growth over the last 90 days.Top fish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Serve by Hai Sia Barramundi Fillet 240g - Chilled
Serve by Hai Sia$5.944.6★30 rev
Serve by Hai Sia Golden Pomfret (Gilled Gutted Scaled) 350g - Chilled
Serve by Hai Sia$6.414.9★18 rev
Serve by Hai Sia Norwegian Salmon Portions 240g - Chilled
Serve by Hai Sia$9.204.2★62 rev
Aws Market Sea Bass Fish Fillet 220g -Chilled
Aw's Market$7.144.1★11 rev
Serve by Hai Sia Whole Barramundi (Gilled Gutted Scaled) 480g - Chilled
Serve by Hai Sia$6.334.4★15 rev
Newest
by launch date
Seafood Boy Dory Sutchi Fillet (IQF) 600g - Frozen
Seafood Boy$4.924 rev
Seafood Boy Dory Sutchi Cube (IQF) 1kg - Frozen
Seafood Boy$7.488 rev
Seafood Boy Premium Salmon Fillet Bulk Pack 930g (6pcs IVP)
Serve by Hai Sia$29.5816 rev
Serve by Hai Sia Milkfish (Scaled & Gutted) - Fresh
Serve by Hai Sia$5.273 rev
Serve by Hai Sia Barramundi Fillet 120g - Frozen
Serve by Hai Sia$3.717 rev
Trending
90-day click momentum
Serve by Hai Sia Batang Slices 200g - Frozen
Serve by Hai Sia$6.944.0★
Catch Seafood Tilapia Fillet 500g - Frozen
Catch Seafood$8.053.9★
Seafood Boy Dory Sutchi Fillet (IQF) 600g - Frozen
Seafood Boy$4.925.0★
Serve by Hai Sia Threadfin Portions 200g - Chilled
Serve by Hai Sia$9.934.4★
Serve by Hai Sia Frozen Norwegian Salmon portion Family Pack
Serve by Hai Sia$22.014.0★
What buyers say about fish
What buyers praise and complain about, mined from review topics.What buyers love
“So honest brand making proper product”
What buyers complain about
“Unusual smell”
“Got muddy taste so must be farm raised”
“Taste horrible”
Common questions
- Is fish profitable to sell on Amazon Singapore?
- The niche generates $15K/yr across 26 tracked products. 90-day search growth is -13.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the fish niche?
- 10 brands and 4 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in fish?
- Top complaints mined from reviews: Smell, Dilute/Watery, Taste-Overall. The return rate is 0.0%.
- What does it cost to enter the fish niche?
- Listings span $3.71–$29.58; the average listing price is $10.22 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.