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24

fig

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 7Conversion 0Competition 0Returns 100Price range 33Avg price 46Brand share 0Review moat 99Quality gap 45

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible12

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.52

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$7.34–$18.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-35.6%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 4K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, fig is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

fig market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$6K–$9K
units × avg price
Conversion rate
0.0%
Avg BSR
#33
Page quality
0%
Prime
100%
Sponsored
25%
Out of stock
20.9%
Avg brand age
42 months
Avg seller age
0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • amae63%
  • SunQ17%
  • RedMan10%
  • Honest to Goodness10%

Demand

Weekly Amazon search volume, last 45 weeks — -35.6% search growth over the last 90 days.
12575Spike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top fig products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$040%$060%$080%$0110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Common questions

Is fig profitable to sell on Amazon Singapore?
The niche generates $0/yr across 4 tracked products. 90-day search growth is -35.6%. Flapen's verdict: Skip it (24/100).
How competitive is the fig niche?
4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the fig niche?
Listings span $7.34–$18.76; the average listing price is $11.52 (sweet spot $15–$100). The average incumbent carries 12 reviews — the moat a new listing must climb.