eggs
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible40.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$2.83–$21.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad$7.87avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.7%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 148K searches
According to Flapen's Amazon Singapore niche tracking, eggs is a $9K/yr Amazon Singapore market (148K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
eggs market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- $630K–$787K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 31%
- Out of stock
- 12.4%
- Avg brand age
- 59 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
4
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
4%
- Seng Choon34%
- dasoon22%
- Farmer Brown18%
- Chew's14%
- Danaeg4%
- N&N3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -38.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top eggs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seng Choon Farm Fresh Eggs 60 g (Pack of 10)
Seng Choon$3.594.6★188 rev
Dasoon Premium Fresh Eggs 60 grams (15 Piece)
dasoon$4.294.4★94 rev
Chews Organic Selenium Fresh Brown Eggs 550g
Chew's$4.474.5★47 rev
Farmer Brown Free Range Eggs 510 g- Chilled
Farmer Brown$10.534.1★23 rev
Farmer Brown Farm Fresh Eggs (10 Piece) 530 g- Chilled
Farmer Brown$6.864.2★9 rev
Newest
by launch date
Danaeg Organic Free Range Eggs Size 7 (Chilled) 10s
Danaeg$13.0716 rev
Little Farms Free Range Eggs - Extra Large 700g (12 per pack)
Little Farms$11.9911 rev
Dasoon Premium Fresh Eggs 60 grams (15 Piece)
dasoon$4.2994 rev
Dasoon Kampung Eggs 55 grams (10 Piece)
dasoon$3.1817 rev
Farmer Brown Free Range Eggs Bundle of 2 2x 530 g - Chilled
Farmer Brown$21.019 rev
Trending
90-day click momentum
Seng Choon Farm 1st Born Eggs 10 X 40 g
Seng Choon$2.834.7★
Frenz Free Range Certified Eggs (Chilled) 10s
Frenz$12.424.0★
Little Farms Free Range Eggs - Extra Large 700g (12 per pack)
Little Farms$11.994.7★
Farmer Brown Farm Fresh Eggs (10 Piece) 530 g- Chilled
Farmer Brown$6.864.2★
Danaeg Organic Free Range Eggs Size 7 (Chilled) 10s
Danaeg$13.074.1★
What buyers say about eggs
What buyers praise and complain about, mined from review topics.What buyers complain about
“Large eggs”
Common questions
- Is eggs profitable to sell on Amazon Singapore?
- The niche generates $9K/yr across 13 tracked products. 90-day search growth is -38.7%. Flapen's verdict: Skip it (31/100).
- How competitive is the eggs niche?
- 8 brands and 4 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in eggs?
- Top complaints mined from reviews: Size-Overall. The return rate is 0.0%.
- When does demand for eggs peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the eggs niche?
- Listings span $2.83–$21.01; the average listing price is $7.87 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.