Eggplant
FailThe top 5 brands take 100% of clicks, so Eggplant is a Fail.
- Flapen Score
- 31 / 100Ranks 158 of 323 Grocery niches · on the category median31
- Market size
- $5K/yr10K searches / yr
- 90-day growth
- -47.1%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 2 sellers
Flapen Score
Eggplant against its category
The dotted line is the Grocery average. Past it, Eggplant is stronger. Inside it, weaker.
Market
The Eggplant market on Amazon at a glance
Shoppers on Amazon Singapore searched for Eggplant 10K times last year and spent an estimated $5K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- -47.1%
- Conversion, latest week
- 13.3%
- Market size, estimated
- $5Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- eggplant7K searches a year
02 · Price
A sale here is worth $3.58.
Listings sell for $3.58 on average, from $2.05 to $5.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At $3.58 that is $4K to $4K a year per listing.
- Average price
- $3.58under the $15 to $100 sweet spot
- Price range
- $2.05–$5.27
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $4K–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 16 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 26.2%
- Average rank
- #0in Grocery
- Average rating
- 4.42 starsAmazon Singapore average 4.47 stars
- Average reviews
- 16per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Eggplant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amae Round Eggplant- Handpicked 500g
- Price
- $2.22
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 6y ago

Fresh Produce Eggplant Local (Brinjal) 1Kg
- Price
- $4.82
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4y ago

Springfresh Eggplant Round (Malaysia) - Chilled 300g 1kg
- Price
- $2.10
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4y ago

Amae Indian Purple Brinjal 500g
- Price
- $5.01
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 6y ago

Brinjal Long (Malaysia) -Chilled
- Price
- $2.05
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 4y ago
Trending
estimated 90-day click momentum
Fresh Produce Eggplant Local (Brinjal) 1Kg
- Price
- $4.82
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4y ago

Amae Round Eggplant- Handpicked 500g
- Price
- $2.22
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 6y ago

Amae Indian Purple Brinjal 500g
- Price
- $5.01
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 6y ago

Springfresh Eggplant Round (Malaysia) - Chilled 300g 1kg
- Price
- $2.10
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4y ago

Thygrace Japanese Baby Brinjal / Aubergine 200g
- Price
- $5.27
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 6y ago
Newest
by launch date
Fresh Produce Eggplant Local (Brinjal) 1Kg
- Price
- $4.82
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4y ago

Springfresh Eggplant Round (Malaysia) - Chilled 300g 1kg
- Price
- $2.10
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4y ago

Brinjal Long (Malaysia) -Chilled
- Price
- $2.05
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 4y ago

Amae Round Eggplant- Handpicked 500g
- Price
- $2.22
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 6y ago

Amae Indian Purple Brinjal 500g
- Price
- $5.01
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Amae49%
- EGGPLANT34%
- Springfresh14%
- Thygrace3%
Demand
Eggplant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eggplant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









