Skip to content

Eggplant

Fail

The top 5 brands take 100% of clicks, so Eggplant is a Fail.

Flapen Score
31
31 / 100
Ranks 158 of 323 Grocery niches · on the category median
Market size
$5K/yr10K searches / yr
90-day growth
-47.1%search demand this quarter
Competition
97%top-5 click share · 4 brands · 2 sellers

Flapen Score

Eggplant against its category

The dotted line is the Grocery average. Past it, Eggplant is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eggplant market on Amazon at a glance

Shoppers on Amazon Singapore searched for Eggplant 10K times last year and spent an estimated $5K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-47.1%
Conversion, latest week
13.3%
Market size, estimated
$5Ka year
Peak month
September1.6× the quietest month
Top search term
eggplant7K searches a year

02 · Price

A sale here is worth $3.58.

Listings sell for $3.58 on average, from $2.05 to $5.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At $3.58 that is $4K to $4K a year per listing.

Average price
$3.58under the $15 to $100 sweet spot
Price range
$2.05–$5.27
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
5K–6K
Units per listing a year
1,000–1,250
Revenue per listing a year
$4K–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 16 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
26.2%
Average rank
#0in Grocery
Average rating
4.42 starsAmazon Singapore average 4.47 stars
Average reviews
16per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Eggplant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 234%
  • Brand 314%
  • Brand 43%

Demand

Eggplant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Eggplant questions

Answered from the same tracked data.