eggplant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible16.17avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad$3.58avg listing price — sweet spot $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Market size
Bad$5K$5K/yr · 10K searches
Growth
Bad-47.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.05–$5.27cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, eggplant is a $5K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
eggplant market data
- Units sold / yr
- 5K–6K
- avg 1,000–1,250/product
- Revenue / yr
- $18K–$21K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 26.2%
- Avg brand age
- 59 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Amae49%
- EGGPLANT34%
- Springfresh14%
- Thygrace3%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -47.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top eggplant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amae Round Eggplant- Handpicked 500g
Amae$2.224.3★44 rev
Fresh Produce Eggplant Local (Brinjal) 1Kg
EGGPLANT$4.824.5★2 rev
Springfresh Eggplant Round (Malaysia) - Chilled 300g 1kg
Springfresh$2.104.3★14 rev
Amae Indian Purple Brinjal 500g
Amae$5.014.3★11 rev
Brinjal Long (Malaysia) -Chilled
Springfresh$2.054.3★19 rev
Newest
by launch dateFresh Produce Eggplant Local (Brinjal) 1Kg
EGGPLANT$4.822 rev
Springfresh Eggplant Round (Malaysia) - Chilled 300g 1kg
Springfresh$2.1014 rev
Brinjal Long (Malaysia) -Chilled
Springfresh$2.0519 rev
Amae Round Eggplant- Handpicked 500g
Amae$2.2244 rev
Amae Indian Purple Brinjal 500g
Amae$5.0111 rev
Trending
90-day click momentumFresh Produce Eggplant Local (Brinjal) 1Kg
EGGPLANT$4.824.5★
Amae Round Eggplant- Handpicked 500g
Amae$2.224.3★
Amae Indian Purple Brinjal 500g
Amae$5.014.3★
Springfresh Eggplant Round (Malaysia) - Chilled 300g 1kg
Springfresh$2.104.3★
Thygrace Japanese Baby Brinjal / Aubergine 200g
Thygrace$5.274.8★
Common questions
- Is eggplant profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 6 tracked products. 90-day search growth is -47.1%. Flapen's verdict: Skip it (31/100).
- How competitive is the eggplant niche?
- 4 brands and 2 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- When does demand for eggplant peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the eggplant niche?
- Listings span $2.05–$5.27; the average listing price is $3.58 (sweet spot $15–$100). The average incumbent carries 16 reviews — the moat a new listing must climb.