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Earl Grey Tea

Fail

Shoppers spend an estimated $535 a year here, so Earl Grey Tea is a Fail.

Flapen Score
24
24 / 100
Ranks 271 of 323 Grocery niches · −7 vs the category median of 31
Market size
$535/yr3K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Earl Grey Tea against its category

The dotted line is the Grocery average. Past it, Earl Grey Tea is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earl Grey Tea market on Amazon at a glance

Shoppers on Amazon Singapore searched for Earl Grey Tea 3K times last year and spent an estimated $535. All 3 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $535 a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
1.5%
Market size, estimated
$535a year
Peak month
October1.8× the quietest month
Top search term
earl grey tea1K searches a year

02 · Price

A sale here is worth $12.36.

Listings sell for $12.36 on average, from $4.91 to $21.12. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $12.36 that is $0 to $1K a year per listing.

Average price
$12.36under the $15 to $100 sweet spot
Price range
$4.91–$21.12
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #2 within Grocery. It carries 2,888 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
25.8%
Average rank
#2in Grocery
Average rating
4.65 starsAmazon Singapore average 4.47 stars
Average reviews
2,888per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 124 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
124 months

Products

Top Earl Grey Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 224%
  • Brand 319%

Demand

Earl Grey Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12575Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Earl Grey Tea

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Great price point too”
A buyer, on “Value For Money”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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FAQ

Common Earl Grey Tea questions

Answered from the same tracked data.