Is earl grey tea profitable to sell on Amazon Singapore?

The niche generates $535/yr across 4 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Skip it (24/100).

How competitive is the earl grey tea niche?

3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for earl grey tea peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the earl grey tea niche?

Listings span $4.91–$21.12; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 2,888 reviews — the moat a new listing must climb.

earl grey tea

Skip it

A small market ($535/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good$12.36

avg listing price — sweet spot $15–$100

Price range

Okay$4.91–$21.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,888

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$535

$535/yr · 3K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, earl grey tea is a $535/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 24/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

earl grey tea market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $3K–$6K; units × avg price
Conversion rate: 1.5%
Avg BSR: #2
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 25.8%
Avg brand age: 124 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Dilmah57%
English Tea Shop24%
Twinings19%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +0.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top earl grey tea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dilmah F/e.TB Earlgrey 50g

Dilmah$4.914.9★18 rev

English Tea Shop Organic Earl Grey 45g

English Tea Shop$6.454.4★88 rev

Twinings Earl Grey Black Tea Individually Wrapped Bags 100 Count (Pack of 1) Flavoured with Citrus & Bergamot Caffeinated Enjoy Hot or Iced 100 Teabags

Twinings$21.124.7★11,344 rev

Dilmah Early Grey Tea 100 Teabags 200 g

Dilmah$16.944.6★102 rev

Newest

by launch date

Dilmah Early Grey Tea 100 Teabags 200 g

Dilmah$16.94102 rev

6y ago

English Tea Shop Organic Earl Grey 45g

English Tea Shop$6.4588 rev

11y ago

Dilmah F/e.TB Earlgrey 50g

Dilmah$4.9118 rev

12y ago

Twinings Earl Grey Black Tea Individually Wrapped Bags 100 Count (Pack of 1) Flavoured with Citrus & Bergamot Caffeinated Enjoy Hot or Iced 100 Teabags

Twinings$21.1211,344 rev

14y ago

What buyers say about earl grey tea

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“Great price point too”

Taste-Overall33%

“Good quality tea”

Quality-Overall33%