Earl Grey Tea
FailShoppers spend an estimated $535 a year here, so Earl Grey Tea is a Fail.
- Flapen Score
- 24 / 100Ranks 271 of 323 Grocery niches · −7 vs the category median of 3124
- Market size
- $535/yr3K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 4 sellers
Flapen Score
Earl Grey Tea against its category
The dotted line is the Grocery average. Past it, Earl Grey Tea is stronger. Inside it, weaker.
Market
The Earl Grey Tea market on Amazon at a glance
Shoppers on Amazon Singapore searched for Earl Grey Tea 3K times last year and spent an estimated $535. All 3 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $535 a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $535a year
- Peak month
- October1.8× the quietest month
- Top search term
- earl grey tea1K searches a year
02 · Price
A sale here is worth $12.36.
Listings sell for $12.36 on average, from $4.91 to $21.12. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $12.36 that is $0 to $1K a year per listing.
- Average price
- $12.36under the $15 to $100 sweet spot
- Price range
- $4.91–$21.12
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #2 within Grocery. It carries 2,888 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 25.8%
- Average rank
- #2in Grocery
- Average rating
- 4.65 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,888per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 124 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 124 months
Products
Top Earl Grey Tea products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dilmah F/e.TB Earlgrey 50g
- Price
- $4.91
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 12y ago

English Tea Shop Organic Earl Grey 45g
- Price
- $6.45
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 11y ago

Twinings Earl Grey Black Tea Individually Wrapped Bags 100 Count (Pack of 1) Flavoured with Citrus & Bergamot Caffeinated Enjoy Hot or Iced 100 Teabags
- Price
- $21.12
- Rating
- 4.7/5
- Reviews
- 11,344
- Age
- 14y ago

Dilmah Early Grey Tea 100 Teabags 200 g
- Price
- $16.94
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 6y ago
Trending
estimated 90-day click momentum
Twinings Earl Grey Black Tea Individually Wrapped Bags 100 Count (Pack of 1) Flavoured with Citrus & Bergamot Caffeinated Enjoy Hot or Iced 100 Teabags
- Price
- $21.12
- Rating
- 4.7/5
- Reviews
- 11,344
- Age
- 14y ago

Dilmah Early Grey Tea 100 Teabags 200 g
- Price
- $16.94
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 6y ago

Dilmah F/e.TB Earlgrey 50g
- Price
- $4.91
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 12y ago

English Tea Shop Organic Earl Grey 45g
- Price
- $6.45
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 11y ago
Newest
by launch date
Dilmah Early Grey Tea 100 Teabags 200 g
- Price
- $16.94
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 6y ago

English Tea Shop Organic Earl Grey 45g
- Price
- $6.45
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 11y ago

Dilmah F/e.TB Earlgrey 50g
- Price
- $4.91
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 12y ago

Twinings Earl Grey Black Tea Individually Wrapped Bags 100 Count (Pack of 1) Flavoured with Citrus & Bergamot Caffeinated Enjoy Hot or Iced 100 Teabags
- Price
- $21.12
- Rating
- 4.7/5
- Reviews
- 11,344
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Dilmah57%
- English Tea Shop24%
- Twinings19%
Demand
Earl Grey Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Earl Grey Tea
We read the reviews and the return reasons for every product selling here.
“Great price point too”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Earl Grey Tea questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









