Is drinks profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 16 tracked products. 90-day search growth is +14.6%. Flapen's verdict: Skip it (32/100).

How competitive is the drinks niche?

3 brands and 9 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in drinks?

Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for drinks peak?

Demand peaks in Jul; the busiest month runs 2.2× the quietest.

What does it cost to enter the drinks niche?

Listings span $2.35–$21.61; the average listing price is $10.80 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.

drinks

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible58.56

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.6%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.80

avg listing price — sweet spot $15–$100

Price range

Okay$2.35–$21.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$2K

$2K/yr · 133K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, drinks is a $2K/yr Amazon Singapore market (133K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 32/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

drinks market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $270K–$324K; units × avg price
Conversion rate: 0.1%
Avg BSR: #50
Page quality: 0%
Prime: 94%
Sponsored: 63%
Out of stock: 0.5%
Avg brand age: 82 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Coca-Cola81%
100 Plus17%
Pepsi2%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +14.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.2×

Open Trend

Top drinks search terms

coke zero33K/yr +10.3%10.9% conv.
drinks24K/yr +48.3%0.2% conv.
coke26K/yr -3.1%5.9% conv.
100 plus23K/yr -7.0%3.3% conv.
drink9K/yr +158.0%0.1% conv.
coca cola10K/yr -15.8%4.3% conv.
100plus3K/yr +19.8%2.3% conv.
coca cola zero3K/yr +0.6%9.4% conv.
coke classic3K/yr -14.8%7.0% conv.

All search terms

Top drinks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coca-Cola Zero Sugar (24 x 320ml) (Packaging may vary)

Coca-Cola$12.634.7★63 rev

Coca-Cola Classic 24 x 320ml (Packaging may vary)

Coca-Cola$12.934.7★100 rev

100 Plus Isotonic Drink Original 325ml x 24

100 Plus$11.414.7★153 rev

Coca-Cola Zero Sugar 320ml (Pack of 12) (Packaging may vary)

Coca-Cola$8.084.6★174 rev

Coca-Cola Original Taste 24 x 320ml (Packaging may vary)

Coca-Cola$11.804.5★39 rev

Newest

by launch date

Coca-Cola Zero Sugar (24 x 320ml) (Packaging may vary)

Coca-Cola$12.6363 rev

3y ago

Coca-Cola Light 24 x 320ml No Sugar No Calories (Packaging may vary)

Coca-Cola$13.5224 rev

3y ago

Coca-Cola Original Taste 1.5L (Packaging may vary)

Coca-Cola$2.355 rev

5y ago

Coca-Cola Original Taste 24 x 320ml (Packaging may vary)

Coca-Cola$11.8039 rev

6y ago

Coca-Cola Original Taste 12 x 320ml (Packaging may vary)

Coca-Cola$7.9954 rev

6y ago

What buyers say about drinks

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money50%

“Value for money”

Caffeine Content25%

“Good Coke”

Taste-Overall25%

“Original Taste. bleh”

What buyers complain about

Advertised Vs Actual Product100%

“so it does not match what was advertised”

Common questions

Is drinks profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 16 tracked products. 90-day search growth is +14.6%. Flapen's verdict: Skip it (32/100).
How competitive is the drinks niche?: 3 brands and 9 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in drinks?: Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for drinks peak?: Demand peaks in Jul; the busiest month runs 2.2× the quietest.
What does it cost to enter the drinks niche?: Listings span $2.35–$21.61; the average listing price is $10.80 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.