Doritos
FailShoppers spend an estimated $0 a year here, so Doritos is a Fail.
- Flapen Score
- 26 / 100Ranks 243 of 323 Grocery niches · −5 vs the category median of 3126
- Market size
- $0/yr9K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 5 sellers
Flapen Score
Doritos against its category
The dotted line is the Grocery average. Past it, Doritos is stronger. Inside it, weaker.
Market
The Doritos market on Amazon at a glance
Shoppers on Amazon Singapore searched for Doritos 9K times last year and spent an estimated $0. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- November3.8× the quietest month
- Top search term
- doritos9K searches a year
02 · Price
A sale here is worth $7.62.
Listings sell for $7.62 on average, from $1.67 to $33.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $7.62 that is $2K to $4K a year per listing.
- Average price
- $7.62under the $15 to $100 sweet spot
- Price range
- $1.67–$33.66
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #3 within Grocery. It carries 272 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 100%
- Out of stock, average day
- 13.7%
- Average rank
- #3in Grocery
- Average rating
- 4.48 starsAmazon Singapore average 4.47 stars
- Average reviews
- 272per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Doritos products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Doritos Nacho Cheese Tortilla Chips 190g
- Price
- $4.08
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 12y ago

Doritos Spicier Nacho Tortilla Chips 190g
- Price
- $4.15
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 12y ago

Doritos Taco Tortilla Chips 198.4g
- Price
- $4.20
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 7y ago

Doritos BBQ Tortilla Chips 198.4g
- Price
- $4.20
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 7y ago

Doritos Nacho Cheese Tortilla Chips 31.8g (Carton of 48)
- Price
- $33.66
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago
Trending
estimated 90-day click momentum
Santa Maria Tortilla Chips Cheese & Jalapeno 185g
- Price
- $4.06
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 1y ago

Doritos Minis Cool Ranch 5.12 Ounce
- Price
- $5.52
- Rating
- 4.6/5
- Reviews
- 2,170
- Age
- 3y ago

Doritos Nacho Cheese Tortilla Chips 31.8g (Carton of 48)
- Price
- $33.66
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

Doritos BBQ Tortilla Chips 198.4g
- Price
- $4.20
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 7y ago

Doritos Taco Tortilla Chips 198.4g
- Price
- $4.20
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 7y ago
Newest
by launch date
Santa Maria Tortilla Chips Cheese & Jalapeno 185g
- Price
- $4.06
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 1y ago

Doritos Nacho Cheese Tortilla Chips 65g
- Price
- $1.67
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

Doritos Nacho Cheese Tortilla Chips 31.8g (Carton of 48)
- Price
- $33.66
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

Doritos Minis Cool Ranch 5.12 Ounce
- Price
- $5.52
- Rating
- 4.6/5
- Reviews
- 2,170
- Age
- 3y ago

Doritos Taco Tortilla Chips 198.4g
- Price
- $4.20
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Doritos48%
- Frito Lay41%
- Minis4%
- Santa Maria4%
- Tostitos2%
Demand
Doritos search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 3.8×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Doritos questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









