Doritos
FailShoppers spend an estimated $0 a year here, so Doritos is a Fail.
- Flapen Score
- 26 / 100Ranks 243 of 323 Grocery niches · −5 vs the category median of 3126
- Market size
- $0/yr9K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 5 sellers
Flapen Score
Doritos against its category
The dotted line is the Grocery average. Past it, Doritos is stronger. Inside it, weaker.
Market
The Doritos market on Amazon at a glance
Shoppers on Amazon Singapore searched for Doritos 9K times last year and spent an estimated $0. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- November3.8× the quietest month
- Top search term
- doritos9K searches a year
02 · Price
A sale here is worth $7.62.
Listings sell for $7.62 on average, from $1.67 to $33.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $7.62 that is $2K to $4K a year per listing.
- Average price
- $7.62under the $15 to $100 sweet spot
- Price range
- $1.67–$33.66
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #3 within Grocery. It carries 272 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 100%
- Out of stock, average day
- 13.7%
- Average rank
- #3in Grocery
- Average rating
- 4.48 starsAmazon Singapore average 4.47 stars
- Average reviews
- 272per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Doritos products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 148%
- Brand 241%
- Brand 34%
- Brand 44%
- Brand 52%
Demand
Doritos search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 3.8×
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Doritos questions
Answered from the same tracked data.









