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Doritos

Fail

Shoppers spend an estimated $0 a year here, so Doritos is a Fail.

Flapen Score
26
26 / 100
Ranks 243 of 323 Grocery niches · −5 vs the category median of 31
Market size
$0/yr9K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
89%top-5 click share · 5 brands · 5 sellers

Flapen Score

Doritos against its category

The dotted line is the Grocery average. Past it, Doritos is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doritos market on Amazon at a glance

Shoppers on Amazon Singapore searched for Doritos 9K times last year and spent an estimated $0. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November3.8× the quietest month
Top search term
doritos9K searches a year

02 · Price

A sale here is worth $7.62.

Listings sell for $7.62 on average, from $1.67 to $33.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $7.62 that is $2K to $4K a year per listing.

Average price
$7.62under the $15 to $100 sweet spot
Price range
$1.67–$33.66
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #3 within Grocery. It carries 272 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#3in Grocery
Average rating
4.48 starsAmazon Singapore average 4.47 stars
Average reviews
272per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Doritos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 241%
  • Brand 34%
  • Brand 44%
  • Brand 52%

Demand

Doritos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 3.8×

Keep looking

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FAQ

Common Doritos questions

Answered from the same tracked data.