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Dip

Fail

Shoppers spend an estimated $1K a year here, so Dip is a Fail.

Flapen Score
33
33 / 100
Top 41% of 323 Grocery niches · +2 vs the category median of 31
Market size
$1K/yr7K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
60%top-5 click share · 4 brands · 4 sellers

Flapen Score

Dip against its category

The dotted line is the Grocery average. Past it, Dip is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dip market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dip 7K times last year and spent an estimated $1K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
3.2%
Market size, estimated
$1Ka year
Peak month
December1.8× the quietest month
Top search term
dip5K searches a year

02 · Price

A sale here is worth $6.23.

Listings sell for $6.23 on average, from $4.16 to $9.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $6.23 that is $0 to $623 a year per listing.

Average price
$6.23under the $15 to $100 sweet spot
Price range
$4.16–$9.58
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$623
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 6 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#0in Grocery
Average rating
4.38 starsAmazon Singapore average 4.47 stars
Average reviews
6per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Dip products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$58$116$174$232110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

0%

  • Chris68%
  • Audrey's Deli17%
  • Santa Maria9%
  • Nuffin Dips6%

Demand

Dip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Dip questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data