Dip
FailShoppers spend an estimated $1K a year here, so Dip is a Fail.
- Flapen Score
- 33 / 100Top 41% of 323 Grocery niches · +2 vs the category median of 3133
- Market size
- $1K/yr7K searches / yr
- 90-day growth
- -35.9%search demand this quarter
- Competition
- 60%top-5 click share · 4 brands · 4 sellers
Flapen Score
Dip against its category
The dotted line is the Grocery average. Past it, Dip is stronger. Inside it, weaker.
Market
The Dip market on Amazon at a glance
Shoppers on Amazon Singapore searched for Dip 7K times last year and spent an estimated $1K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -35.9%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $1Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- dip5K searches a year
02 · Price
A sale here is worth $6.23.
Listings sell for $6.23 on average, from $4.16 to $9.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $6.23 that is $0 to $623 a year per listing.
- Average price
- $6.23under the $15 to $100 sweet spot
- Price range
- $4.16–$9.58
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$623
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 6 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 100%
- Out of stock, average day
- 13.5%
- Average rank
- #0in Grocery
- Average rating
- 4.38 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Dip products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Brand 168%
- Brand 217%
- Brand 39%
- Brand 46%
Demand
Dip search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dip questions
Answered from the same tracked data.









