Is dip profitable to sell on Amazon Singapore?

The niche generates $1K/yr across 11 tracked products. 90-day search growth is -35.9%. Flapen's verdict: Skip it (33/100).

How competitive is the dip niche?

4 brands and 4 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.

When does demand for dip peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the dip niche?

Listings span $4.16–$9.58; the average listing price is $6.23 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.

dip

Skip it

A small market ($1K/yr) — this niche doesn't clear our bar today.

Review moat

Incredible5.82

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$6.23

avg listing price — sweet spot $15–$100

Growth

Bad-35.9%

90-day search growth — must beat 0% to launch

Market size

Bad$1K

$1K/yr · 7K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.16–$9.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, dip is a $1K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dip market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $9K–$12K; units × avg price
Conversion rate: 3.2%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 18%
Out of stock: 13.5%
Avg brand age: 55 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Chris68%
Audrey's Deli17%
Santa Maria9%
Nuffin Dips6%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -35.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top dip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chris Hommus Dip 200g- Chilled

Chris$6.244.6★22 rev

Chris Spicy Capsicum Dip 200g- Chilled

Chris$7.244.8★7 rev

Chris Cheese & Chive Dip 200g- Chilled

Chris$6.355.0★4 rev

Chris Avocado Dip 200g- Chilled

Chris$5.995.0★4 rev

Chris Tzatziki Dip 200g- Chilled

Chris$6.313.9★6 rev

Newest

by launch date

Nuffin Dips - Fetta & Cracked Pepper Dip 200g

Nuffin Dips$9.580 rev

1y ago

Santa Maria Dip Nacho Cheese Style 250g

Santa Maria$5.531 rev

3y ago

Audreys Deli Spicy Red Pepper Dip with Basil 180g

Audrey's Deli$5.751 rev

4y ago

Audreys Deli Greek Style Feta Dip - chilled

Audrey's Deli$4.875 rev

5y ago

Santa Maria Tex Mex Salsa Dip (Medium) 250 g

Santa Maria$4.166 rev