Is decaf coffee profitable to sell on Amazon Singapore?

The niche generates $0/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (25/100).

How competitive is the decaf coffee niche?

5 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for decaf coffee peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the decaf coffee niche?

Listings span $7.37–$22.37; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.

decaf coffee

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$16.35

avg listing price — sweet spot $15–$100

Review moat

Okay1,602.5

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$7.37–$22.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 5K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, decaf coffee is a $0/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 25/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

decaf coffee market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $4K–$8K; units × avg price
Conversion rate: 0.0%
Avg BSR: #26
Page quality: 0%
Prime: 83%
Sponsored: 33%
Out of stock: 16.7%
Avg brand age: 117 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Nescafe33%
365 by Whole Foods Market23%
Lavazza19%
illy17%
STARBUCKS8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top decaf coffee search terms

decaf coffee3K/yr -5.7%2.3% conv.
decaf1K/yr +11.5%2.7% conv.
decaffeinated coffee681/yr -43.0%0.0% conv.

All search terms

Top decaf coffee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nescafe Gold Decaf Pure Soluble Coffee 200g

Nescafe$16.924.7★25 rev

365 by Whole Foods Market Decaf Instant Coffee Dark Vienna Roast Swiss Water Process 99g

365 by Whole Foods Market$18.864.4★994 rev

Lavazza Ground Coffee Cafe Decaffeinato (Decaf) Tin 250g Blue 1107

Lavazza$13.664.6★2,318 rev

Illy Ground Espresso Decaffeinated Classico Coffee - Medium Roast - 250G

illy$18.904.5★1,087 rev

Illy Ground Espresso Decaffeinated Classico Coffee - Medium Roast 12 x 250g Carton

illy$22.374.5★5,165 rev

Newest

by launch date

365 by Whole Foods Market Decaf Instant Coffee Dark Vienna Roast Swiss Water Process 99g

365 by Whole Foods Market$18.86994 rev

10mo ago

Illy Ground Espresso Decaffeinated Classico Coffee - Medium Roast - 250G

illy$18.901,087 rev

3y ago

Nescafe Gold Decaf Pure Soluble Coffee 200g

Nescafe$16.9225 rev

7y ago

Starbucks Espresso Roast Decaf by Nespresso 10 Servings

STARBUCKS$7.3726 rev

7y ago

Lavazza Ground Coffee Cafe Decaffeinato (Decaf) Tin 250g Blue 1107

Lavazza$13.662,318 rev

13y ago

Common questions

Is decaf coffee profitable to sell on Amazon Singapore?: The niche generates $0/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (25/100).
How competitive is the decaf coffee niche?: 5 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for decaf coffee peak?: Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the decaf coffee niche?: Listings span $7.37–$22.37; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.