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35

dates

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 3Conversion 0Competition 20Returns 100Price range 64Avg price 35Brand share 34Review moat 100Quality gap 79

Review moat

Incredible6.91

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$1.92–$38.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.20

avg listing price — sweet spot $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-44.9%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 13K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, dates is a $0/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 35/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dates market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
$26K–$31K
units × avg price
Conversion rate
0.0%
Avg BSR
#22
Page quality
0%
Prime
100%
Sponsored
36%
Out of stock
25.0%
Avg brand age
52 months
Avg seller age
0 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

6

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

10%

  • Global Seasons40%
  • Natural Delights22%
  • RedMan11%
  • Simply Natural7%
  • SunQ5%
  • Heritage5%
  • Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -44.9% search growth over the last 90 days.
500300Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Top dates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$0110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Common questions

Is dates profitable to sell on Amazon Singapore?
The niche generates $0/yr across 11 tracked products. 90-day search growth is -44.9%. Flapen's verdict: Skip it (35/100).
How competitive is the dates niche?
9 brands and 6 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 85% of demand.
When does demand for dates peak?
Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.
What does it cost to enter the dates niche?
Listings span $1.92–$38.04; the average listing price is $10.20 (sweet spot $15–$100). The average incumbent carries 7 reviews — the moat a new listing must climb.