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Dates

Fail

Shoppers spend an estimated $0 a year here, so Dates is a Fail.

Flapen Score
35
35 / 100
Top 35% of 323 Grocery niches · +4 vs the category median of 31
Market size
$0/yr13K searches / yr
90-day growth
-44.9%search demand this quarter
Competition
76%top-5 click share · 9 brands · 6 sellers

Flapen Score

Dates against its category

The dotted line is the Grocery average. Past it, Dates is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dates market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dates 13K times last year and spent an estimated $0. The top 5 brands take 85% of clicks. Demand peaks in Feb–Mar. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-44.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
March2.1× the quietest month
Top search term
dates9K searches a year

02 · Price

A sale here is worth $10.20.

Listings sell for $10.20 on average, from $1.92 to $38.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $10.20 that is $1K to $3K a year per listing.

Average price
$10.20under the $15 to $100 sweet spot
Price range
$1.92–$38.04
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 7 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
25.0%
Average rank
#22in Grocery
Average rating
4.24 starsAmazon Singapore average 4.47 stars
Average reviews
7per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Dates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

6

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

10%

  • Brand 140%
  • Brand 222%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 10%)

Demand

Dates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Keep looking

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FAQ

Common Dates questions

Answered from the same tracked data.