Dates
FailShoppers spend an estimated $0 a year here, so Dates is a Fail.
- Flapen Score
- 35 / 100Top 35% of 323 Grocery niches · +4 vs the category median of 3135
- Market size
- $0/yr13K searches / yr
- 90-day growth
- -44.9%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 6 sellers
Flapen Score
Dates against its category
The dotted line is the Grocery average. Past it, Dates is stronger. Inside it, weaker.
Market
The Dates market on Amazon at a glance
Shoppers on Amazon Singapore searched for Dates 13K times last year and spent an estimated $0. The top 5 brands take 85% of clicks. Demand peaks in Feb–Mar. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -44.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- March2.1× the quietest month
- Top search term
- dates9K searches a year
02 · Price
A sale here is worth $10.20.
Listings sell for $10.20 on average, from $1.92 to $38.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $10.20 that is $1K to $3K a year per listing.
- Average price
- $10.20under the $15 to $100 sweet spot
- Price range
- $1.92–$38.04
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 7 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 25.0%
- Average rank
- #22in Grocery
- Average rating
- 4.24 starsAmazon Singapore average 4.47 stars
- Average reviews
- 7per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Dates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
6
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
10%
- Brand 140%
- Brand 222%
- Brand 311%
- Brand 47%
- Brand 55%
- Brand 65%
- Open — no brand owns it (3 brands, 10%)
Demand
Dates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.1×
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dates questions
Answered from the same tracked data.









