croissant
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible5.25avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.49avg listing price — sweet spot $15–$100
Growth
Bad-46.4%90-day search growth — must beat 0% to launch
Market size
Bad$4K$4K/yr · 5K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.80–$11.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, croissant is a $4K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
croissant market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $3K–$5K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 35.2%
- Avg brand age
- 58 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Bonjour55%
- La Boulangere19%
- Toufayan Bakeries16%
- Starter Lab10%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -46.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top croissant search terms
- croissant5K/yr
- croissants292/yr
- croissant frozen240/yr
Top croissant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about croissant
What buyers praise and complain about, mined from review topics.What buyers love
“Enough chocolate chunks and main body is fluffy and fragrant”
“Easy Prep and Tasty”
Common questions
- Is croissant profitable to sell on Amazon Singapore?
- The niche generates $4K/yr across 4 tracked products. 90-day search growth is -46.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the croissant niche?
- 4 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- When does demand for croissant peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the croissant niche?
- Listings span $3.80–$11.25; the average listing price is $6.49 (sweet spot $15–$100). The average incumbent carries 5 reviews — the moat a new listing must climb.