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Croissant

Fail

The top 5 products take 100% of clicks, so Croissant is a Fail.

Flapen Score
34
34 / 100
Top 38% of 323 Grocery niches · +3 vs the category median of 31
Market size
$4K/yr5K searches / yr
90-day growth
-46.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 3 sellers

Flapen Score

Croissant against its category

The dotted line is the Grocery average. Past it, Croissant is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Croissant market on Amazon at a glance

Shoppers on Amazon Singapore searched for Croissant 5K times last year and spent an estimated $4K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-46.4%
Conversion, latest week
11.8%
Market size, estimated
$4Ka year
Peak month
September1.7× the quietest month
Top search term
croissant5K searches a year

02 · Price

A sale here is worth $6.49.

Listings sell for $6.49 on average, from $3.80 to $11.25. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $6.49 that is $0 to $649 a year per listing.

Average price
$6.49under the $15 to $100 sweet spot
Price range
$3.80–$11.25
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$649
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.2% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 5 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
35.2%
Average rank
#0in Grocery
Average rating
4.13 starsAmazon Singapore average 4.47 stars
Average reviews
5per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Croissant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 219%
  • Brand 316%
  • Brand 410%

Demand

Croissant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Croissant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • croissant5K/yr
  • croissants292/yr
  • croissant frozen240/yr

Reviews and returns

What reviews say buyers love and hate about Croissant

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Chunk/Clump/Collection”
<0.1%of orders come back, a rate Amazon rounds to zero
“Enough chocolate chunks and main body is fluffy and fragrant”
A buyer, on “Chunk/Clump/Collection”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Croissant questions

Answered from the same tracked data.