cream
Skip itPrices mostly outside the sweet spot ($2.71–$13.84) — this niche doesn't clear our bar today.
Review moat
Incredible8.89avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.44avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Market size
Bad$7K$7K/yr · 24K searches
Price range
Bad$2.71–$13.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, cream is a $7K/yr Amazon Singapore market (24K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cream market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $60K–$74K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 14.7%
- Avg brand age
- 72 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
3
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Emborg52%
- Bulla19%
- Président7%
- Tatua7%
- Elle & Vire4%
- RedMan4%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -34.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top cream search terms
- cream14K/yr
- cooking cream6K/yr
- heavy cream5K/yr
Top cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emborg Chilled Cooking Cream 200ml
Emborg$3.684.6★33 rev
Emborg Cooking 3s Cream 600ml - Chilled
Emborg$10.205.0★13 rev
Bulla Thickened Cream 300ml - Chilled
Bulla$4.615.0★17 rev
Tatua Cream and Whipping Farm Cream 1 ltr - Chilled
Tatua$8.354.5★16 rev
Bulla Cooking Cream 300ml - Chilled
Bulla$4.474.8★7 rev
Newest
by launch date
Lewis Road Creamery Organic Single Cream 330ml (1 botttle)
LEWIS ROAD$8.930 rev
Bulla Double Cream 200ml
Bulla$5.603 rev
President Cooking Pro Cream 200ml - Chilled
Président$4.654 rev
President Light Cooking Cream 200ml - Chilled
Président$5.792 rev
President Whipping Cream 200ml - Chilled
Président$5.398 rev
Trending
90-day click momentumLewis Road Creamery Organic Single Cream 330ml (1 botttle)
LEWIS ROAD$8.930.0★
President Cooking Pro Cream 200ml - Chilled
Président$4.655.0★
Emborg Cooking Cream 1L - Chilled
Emborg$13.845.0★
Emborg Cooking 3s Cream 600ml - Chilled
Emborg$10.205.0★
President Whipping Cream 200ml - Chilled
Président$5.394.8★
Common questions
- Is cream profitable to sell on Amazon Singapore?
- The niche generates $7K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (31/100).
- How competitive is the cream niche?
- 10 brands and 3 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- When does demand for cream peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the cream niche?
- Listings span $2.71–$13.84; the average listing price is $7.44 (sweet spot $15–$100). The average incumbent carries 9 reviews — the moat a new listing must climb.