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Coconut Water

Fail

Shoppers spend an estimated $0 a year here, so Coconut Water is a Fail.

Flapen Score
39
39 / 100
Top 18% of 323 Grocery niches · +8 vs the category median of 31
Market size
$0/yr41K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
50%top-5 click share · 10 brands · 5 sellers

Flapen Score

Coconut Water against its category

The dotted line is the Grocery average. Past it, Coconut Water is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Water market on Amazon at a glance

Shoppers on Amazon Singapore searched for Coconut Water 41K times last year and spent an estimated $0. The top 5 brands take 81% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
August1.5× the quietest month
Top search term
coconut water40K searches a year

02 · Price

A sale here is worth $15.45.

Listings sell for $15.45 on average, from $2.74 to $42.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $15.45 that is $8K to $12K a year per listing.

Average price
$15.45inside the $15 to $100 sweet spot
Price range
$2.74–$42.20
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #36 within Grocery. It carries 363 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
95%
Out of stock, average day
35.9%
Average rank
#36in Grocery
Average rating
4.56 starsAmazon Singapore average 4.47 stars
Average reviews
363per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Coconut Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

5

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

11%

  • Brand 140%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 69%
  • Open — no brand owns it (4 brands, 11%)

Demand

Coconut Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Coconut Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut water40K/yr
  • coconut juice732/yr
  • coconut drink588/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Water

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Best taste”
A buyer, on “Taste-Overall”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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FAQ

Common Coconut Water questions

Answered from the same tracked data.