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Coconut Oil

Fail

Shoppers spend an estimated $0 a year here, so Coconut Oil is a Fail.

Flapen Score
34
34 / 100
Top 38% of 323 Grocery niches · +3 vs the category median of 31
Market size
$0/yr14K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
58%top-5 click share · 13 brands · 13 sellers

Flapen Score

Coconut Oil against its category

The dotted line is the Grocery average. Past it, Coconut Oil is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Oil market on Amazon at a glance

Shoppers on Amazon Singapore searched for Coconut Oil 14K times last year and spent an estimated $0. The top 5 brands take 80% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October1.6× the quietest month
Top search term
coconut oil12K searches a year

02 · Price

A sale here is worth $18.13.

Listings sell for $18.13 on average, from $7.61 to $29.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.13 that is $0 to $2K a year per listing.

Average price
$18.13inside the $15 to $100 sweet spot
Price range
$7.61–$29.87
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #9 within Grocery. It carries 14,141 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
76%
Out of stock, average day
20.0%
Average rank
#9in Grocery
Average rating
4.68 starsAmazon Singapore average 4.47 stars
Average reviews
14,141per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Coconut Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

20%

  • Brand 119%
  • Brand 217%
  • Brand 314%
  • Brand 410%
  • Brand 510%
  • Brand 610%

Demand

Coconut Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Coconut Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut oil12K/yr
  • organic coconut oil796/yr
  • virgin coconut oil589/yr
  • cold pressed coconut oil379/yr
  • extra virgin coconut oil270/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Oil

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not like the smell too strong”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Coconut Oil questions

Answered from the same tracked data.