How competitive is the Coconut Oil niche on Amazon Singapore?

13 brands and 13 sellers compete in Coconut Oil on Amazon Singapore. The top 5 Coconut Oil products take 58% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Coconut Oil?

Coconut Oil buyers on Amazon Singapore complain most about Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Coconut Oil niche?

Coconut Oil sells for $18.13 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $7.61–$29.87. The average incumbent carries 14,141 reviews — the moat a new listing must climb.

Coconut Oil

a small market ($0/yr) — Coconut Oil doesn't clear our bar today.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Skip it

Top 38% of 323 Grocery niches · +3 vs the category median of 31

This niche Category average · 323 niches

Is Coconut Oil profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Coconut Oil is a $0/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 34/100.

Coconut Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.2% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr3K

Search volume / yr-22.2%14K

Conversion rate0.0%

Avg price$18.13

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 13

Top-5 product click share58%

Open market20%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 17 products

Top Coconut Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wichy Organic Coconut Oil - Virgin Cold Pressed 230ml

Price: $7.61
Rating: 4.9/5
Reviews: 10
Age: 5y ago

Medella Premium Coconut Organic Cooking Oil 1.9 L

Price: $20.47
Rating: 4.4/5
Reviews: 23
Age: 6y ago

Naturel Organic Extra Virgin Coconut Oil 500 ml

Price: $14.63
Rating: 4.7/5
Reviews: 7
Age: 6y ago

Foodsterr Organic Coconut Oil - Virgin Cold Pressed 500ml

Price: $13.00
Rating: 5.0/5
Reviews: 1
Age: 5y ago

Organic Coconut Oil Cold-Pressed - Natural Hair Oil Skin Oil and Cooking Oil with Fresh Flavor Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco) USDA Organic 16 oz

Price: $19.87
Rating: 4.7/5
Reviews: 86,610
Age: 12y ago

Newest

by launch date

Honest To Goodness Organic Virgin Coconut Oil 500ml (1 pack)

Price: $19.42
Rating: 5.0/5
Reviews: 3
Age: 1y ago

Foodsterr Organic Coconut Oil - Virgin Cold Pressed 500ml

Price: $13.00
Rating: 5.0/5
Reviews: 1
Age: 5y ago

Foodsterr Organic Coconut Oil Extra Virgin Cold Pressed 1L

Price: $22.15
Rating: 5.0/5
Reviews: 2
Age: 5y ago

Wichy Organic Coconut Oil - Virgin Cold Pressed 230ml

Price: $7.61
Rating: 4.9/5
Reviews: 10
Age: 5y ago

Wichy Organic Coconut Oil - Virgin Cold Pressed IL

Price: $22.20
Rating: 5.0/5
Reviews: 5
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

20%

Wichy19%
Foodsterr17%
Medella14%
viva naturals10%
Naturel10%
Marca Leon10%

Coconut Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume14KCVR0.0%Products17Brands13Top 5 Brands80%OOS Rate20.0%Rating4.7★Reviews14,141Avg BSR#9

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Coconut Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coconut oil12K/yr -25.1%8.4% conv.
organic coconut oil796/yr -28.6%3.6% conv.
virgin coconut oil589/yr +40.9%4.3% conv.
cold pressed coconut oil379/yr -7.3%4.0% conv.
extra virgin coconut oil270/yr +12.5%1.4% conv.

What reviews say buyers love and hate about Coconut Oil

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Quality-Overall42%

“Reliable item and responsible seller”

Ease Of Use25%

“This item is wonderfully good to use”

Value For Money17%

“Price was reasonable”

What buyers complain about

33% of reviews

Smell33%

“Did not like the smell too strong”

Common Coconut Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coconut Oil 34/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 17 tracked products. Search demand moved -22.2% over the last 90 days.