coconut oil
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.13avg listing price — sweet spot $15–$100
Price range
Good$7.61–$29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,140.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 14K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, coconut oil is a $0/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
coconut oil market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $36K–$45K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 35%
- Out of stock
- 20.0%
- Avg brand age
- 82 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
13
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
20%
- Wichy19%
- Foodsterr17%
- Medella14%
- viva naturals10%
- Naturel10%
- Marca Leon10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top coconut oil search terms
- coconut oil12K/yr
- organic coconut oil796/yr
- virgin coconut oil589/yr
- cold pressed coconut oil379/yr
- extra virgin coconut oil270/yr
Top coconut oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wichy Organic Coconut Oil - Virgin Cold Pressed 230ml
Wichy$7.614.9★10 rev
Medella Premium Coconut Organic Cooking Oil 1.9 L
Medella$20.474.4★23 rev
Naturel Organic Extra Virgin Coconut Oil 500 ml
Naturel$14.634.7★7 rev
Foodsterr Organic Coconut Oil - Virgin Cold Pressed 500ml
Foodsterr$13.005.0★1 rev
Organic Coconut Oil Cold-Pressed - Natural Hair Oil Skin Oil and Cooking Oil with Fresh Flavor Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco) USDA Organic 16 oz
viva naturals$19.874.7★86,610 rev
Newest
by launch date
Honest To Goodness Organic Virgin Coconut Oil 500ml (1 pack)
Honest to Goodness$19.423 rev
Foodsterr Organic Coconut Oil - Virgin Cold Pressed 500ml
Foodsterr$13.001 rev
Foodsterr Organic Coconut Oil Extra Virgin Cold Pressed 1L
Foodsterr$22.152 rev
Wichy Organic Coconut Oil - Virgin Cold Pressed 230ml
Wichy$7.6110 rev
Wichy Organic Coconut Oil - Virgin Cold Pressed IL
Wichy$22.205 rev
Trending
90-day click momentumFoodsterr Organic Coconut Oil - Virgin Cold Pressed 500ml
Foodsterr$13.005.0★
Now Foods Liquid Coconut Oil 118 Milliliter
Now Foods$11.384.7★
Honest To Goodness Organic Virgin Coconut Oil 500ml (1 pack)
Honest to Goodness$19.425.0★
Garden of Life Organic Extra Virgin Coconut Oil - Unrefined Cold Pressed Plant Based Oil for Hair Skin & Cooking 14 Oz
Garden of Life$15.714.7★
Biona Organic Raw Virgin Coconut Oil 400g
Biona$16.784.7★
What buyers say about coconut oil
What buyers praise and complain about, mined from review topics.What buyers love
“Reliable item and responsible seller”
“This item is wonderfully good to use”
“Price was reasonable”
What buyers complain about
“Did not like the smell too strong”
Common questions
- Is coconut oil profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 17 tracked products. 90-day search growth is -22.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the coconut oil niche?
- 13 brands and 13 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in coconut oil?
- Top complaints mined from reviews: Smell. The return rate is 0.0%.
- When does demand for coconut oil peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the coconut oil niche?
- Listings span $7.61–$29.87; the average listing price is $18.13 (sweet spot $15–$100). The average incumbent carries 14,141 reviews — the moat a new listing must climb.