Coconut Oil
FailShoppers spend an estimated $0 a year here, so Coconut Oil is a Fail.
- Flapen Score
- 34 / 100Top 38% of 323 Grocery niches · +3 vs the category median of 3134
- Market size
- $0/yr14K searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 58%top-5 click share · 13 brands · 13 sellers
Flapen Score
Coconut Oil against its category
The dotted line is the Grocery average. Past it, Coconut Oil is stronger. Inside it, weaker.
Market
The Coconut Oil market on Amazon at a glance
Shoppers on Amazon Singapore searched for Coconut Oil 14K times last year and spent an estimated $0. The top 5 brands take 80% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- October1.6× the quietest month
- Top search term
- coconut oil12K searches a year
02 · Price
A sale here is worth $18.13.
Listings sell for $18.13 on average, from $7.61 to $29.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.13 that is $0 to $2K a year per listing.
- Average price
- $18.13inside the $15 to $100 sweet spot
- Price range
- $7.61–$29.87
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
35% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #9 within Grocery. It carries 14,141 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 76%
- Out of stock, average day
- 20.0%
- Average rank
- #9in Grocery
- Average rating
- 4.68 starsAmazon Singapore average 4.47 stars
- Average reviews
- 14,141per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Coconut Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wichy Organic Coconut Oil - Virgin Cold Pressed 230ml
- Price
- $7.61
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 5y ago

Medella Premium Coconut Organic Cooking Oil 1.9 L
- Price
- $20.47
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 6y ago

Naturel Organic Extra Virgin Coconut Oil 500 ml
- Price
- $14.63
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 6y ago

Foodsterr Organic Coconut Oil - Virgin Cold Pressed 500ml
- Price
- $13.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5y ago

Organic Coconut Oil Cold-Pressed - Natural Hair Oil Skin Oil and Cooking Oil with Fresh Flavor Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco) USDA Organic 16 oz
- Price
- $19.87
- Rating
- 4.7/5
- Reviews
- 86,610
- Age
- 12y ago
Trending
estimated 90-day click momentum
Foodsterr Organic Coconut Oil - Virgin Cold Pressed 500ml
- Price
- $13.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5y ago

Now Foods Liquid Coconut Oil 118 Milliliter
- Price
- $11.38
- Rating
- 4.7/5
- Reviews
- 1,235
- Age
- 7y ago

Honest To Goodness Organic Virgin Coconut Oil 500ml (1 pack)
- Price
- $19.42
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Garden of Life Organic Extra Virgin Coconut Oil - Unrefined Cold Pressed Plant Based Oil for Hair Skin & Cooking 14 Oz
- Price
- $15.71
- Rating
- 4.7/5
- Reviews
- 30,173
- Age
- 9y ago

Biona Organic Raw Virgin Coconut Oil 400g
- Price
- $16.78
- Rating
- 4.7/5
- Reviews
- 350
- Age
- 13y ago
Newest
by launch date
Honest To Goodness Organic Virgin Coconut Oil 500ml (1 pack)
- Price
- $19.42
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Foodsterr Organic Coconut Oil - Virgin Cold Pressed 500ml
- Price
- $13.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5y ago

Foodsterr Organic Coconut Oil Extra Virgin Cold Pressed 1L
- Price
- $22.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5y ago

Wichy Organic Coconut Oil - Virgin Cold Pressed 230ml
- Price
- $7.61
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 5y ago

Wichy Organic Coconut Oil - Virgin Cold Pressed IL
- Price
- $22.20
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
13
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
20%
- Wichy19%
- Foodsterr17%
- Medella14%
- viva naturals10%
- Naturel10%
- Marca Leon10%
Demand
Coconut Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Coconut Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coconut oil12K/yr
- organic coconut oil796/yr
- virgin coconut oil589/yr
- cold pressed coconut oil379/yr
- extra virgin coconut oil270/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Oil
We read the reviews and the return reasons for every product selling here.
“Did not like the smell too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









