coconut milk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible51.4avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad$2.58avg listing price — sweet spot $15–$100
Market size
Bad$6K$6K/yr · 17K searches
Growth
Bad-48.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$1.01–$5.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, coconut milk is a $6K/yr Amazon Singapore market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
coconut milk market data
- Units sold / yr
- 10K–13K
- avg 1,250–1,500/product
- Revenue / yr
- $26K–$32K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 23.1%
- Avg brand age
- 64 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- ayam41%
- Kara36%
- UFC Refresh10%
- Australia's Own7%
- Roi Thai6%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -48.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top coconut milk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kara UHT Coconut Cream Milk Light (Less Fat) 200 ml
Kara$1.014.6★44 rev
Ayam Brand Coconut Milk | 100% Natural | High Quality | Halal & Healthier Choice | Great Taste | 100% Fresh Ripe Coconuts | Plant-Based Milk | Non-Dairy | No Preservatives or Additives - 200ml
ayam$1.204.4★19 rev
Ayam Brand Coconut Milk 0.33 litre
ayam$2.064.8★38 rev
Kara Organic Coconut Milk With No Additives 200 ml
Kara$1.544.5★188 rev
UFC Velvet Unsweetened Coconut Milk 1 l
UFC Refresh$4.204.4★173 rev
Newest
by launch date
UFC Velvet Original Coconut Milk 1 l
UFC Refresh$4.085 rev
Kara Organic Coconut Milk With No Additives 200 ml
Kara$1.54188 rev
Australias Own Unsweetened Coconut Milk 1L
Australia's Own$3.9213 rev
UFC Velvet Unsweetened Coconut Milk 1 l
UFC Refresh$4.20173 rev
Kara UHT Coconut Cream Milk Light (Less Fat) 200 ml
Kara$1.0144 rev
Trending
90-day click momentumKara Organic Coconut Milk With No Additives 200 ml
Kara$1.544.5★
Ayam Brand Coconut Milk | 100% Natural | High Quality | Halal & Healthier Choice | Great Taste | 100% Fresh Ripe Coconuts | Plant-Based Milk | Non-Dairy | No Preservatives or Additives - 200ml
ayam$1.204.4★
Ayam Brand Trim Coconut Milk | 100% Natural | High Quality | Halal & Healthier Choice | Great Taste | 100% Fresh Ripe Coconuts | Plant-Based Milk | Non-Dairy | No Preservatives or Additives - 200ml
ayam$1.094.2★
UFC Velvet Original Coconut Milk 1 l
UFC Refresh$4.084.1★
UFC Velvet Unsweetened Coconut Milk 1 l
UFC Refresh$4.204.4★
What buyers say about coconut milk
What buyers praise and complain about, mined from review topics.What buyers love
“less fat than regular coconut milk”
Common questions
- Is coconut milk profitable to sell on Amazon Singapore?
- The niche generates $6K/yr across 10 tracked products. 90-day search growth is -48.5%. Flapen's verdict: Skip it (34/100).
- How competitive is the coconut milk niche?
- 5 brands and 3 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- When does demand for coconut milk peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the coconut milk niche?
- Listings span $1.01–$5.26; the average listing price is $2.58 (sweet spot $15–$100). The average incumbent carries 51 reviews — the moat a new listing must climb.