Skip to content

Coconut Milk

Fail

The top 5 brands take 100% of clicks, so Coconut Milk is a Fail.

Flapen Score
34
34 / 100
Top 38% of 323 Grocery niches · +3 vs the category median of 31
Market size
$6K/yr17K searches / yr
90-day growth
-48.5%search demand this quarter
Competition
77%top-5 click share · 5 brands · 3 sellers

Flapen Score

Coconut Milk against its category

The dotted line is the Grocery average. Past it, Coconut Milk is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Milk market on Amazon at a glance

Shoppers on Amazon Singapore searched for Coconut Milk 17K times last year and spent an estimated $6K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-48.5%
Conversion, latest week
12.7%
Market size, estimated
$6Ka year
Peak month
March1.5× the quietest month
Top search term
coconut milk17K searches a year

02 · Price

A sale here is worth $2.58.

Listings sell for $2.58 on average, from $1.01 to $5.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $2.58 that is $3K to $4K a year per listing.

Average price
$2.58under the $15 to $100 sweet spot
Price range
$1.01–$5.26
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$3K–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 51 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#0in Grocery
Average rating
4.36 starsAmazon Singapore average 4.47 stars
Average reviews
51per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Coconut Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 141%
  • Brand 236%
  • Brand 310%
  • Brand 47%
  • Brand 56%

Demand

Coconut Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Coconut Milk

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Nutritional Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“less fat than regular coconut milk”
A buyer, on “Nutritional Content”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Coconut Milk questions

Answered from the same tracked data.