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Cinnamon

Fail

Shoppers spend an estimated $2K a year here, so Cinnamon is a Fail.

Flapen Score
28
28 / 100
Ranks 210 of 323 Grocery niches · −3 vs the category median of 31
Market size
$2K/yr6K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
79%top-5 click share · 8 brands · 6 sellers

Flapen Score

Cinnamon against its category

The dotted line is the Grocery average. Past it, Cinnamon is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cinnamon market on Amazon at a glance

Shoppers on Amazon Singapore searched for Cinnamon 6K times last year and spent an estimated $2K. The top 5 brands take 88% of clicks. Demand peaks in Oct. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
4.0%
Market size, estimated
$2Ka year
Peak month
October1.7× the quietest month
Top search term
cinnamon4K searches a year

02 · Price

A sale here is worth $8.22.

Listings sell for $8.22 on average, from $1.56 to $24.84. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $8.22 that is $0 to $822 a year per listing.

Average price
$8.22under the $15 to $100 sweet spot
Price range
$1.56–$24.84
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$822
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #2 within Grocery. It carries 4,078 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
90%
Out of stock, average day
30.8%
Average rank
#2in Grocery
Average rating
4.76 starsAmazon Singapore average 4.47 stars
Average reviews
4,078per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Cinnamon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

$0$202$404$605$8071101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

6

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

7%

  • NOMU39%
  • Simply Organic19%
  • Malika16%
  • Carmencita8%
  • CRAB5%
  • 365 by Whole Foods Market5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Cinnamon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Cinnamon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data