How competitive is the Cinnamon niche on Amazon Singapore?

8 brands and 6 sellers compete in Cinnamon on Amazon Singapore. The top 5 Cinnamon products take 79% of clicks and its top 5 brands hold 88% of demand.

What does it cost to enter the Cinnamon niche?

Cinnamon sells for $8.22 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $1.56–$24.84. The average incumbent carries 4,078 reviews — the moat a new listing must climb.

Cinnamon

a small market ($2K/yr) — Cinnamon doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Ranks 210 of 323 Grocery niches · −3 vs the category median of 31

This niche Category average · 323 niches

Is Cinnamon profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Cinnamon is a $2K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct. Verdict: Skip it — 28/100.

Cinnamon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.5% over the last 90 days and 4.0% of searches end in a purchase.

$2K

revenue / yr

Units sold / yr1K

Search volume / yr-28.5%6K

Conversion rate4.0%

Avg price$8.22

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers8 · 6

Top-5 product click share79%

Open market12%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 10 products

Top Cinnamon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NOMU Ground Cinnamon 38g

Price: $3.62
Rating: 4.6/5
Reviews: 10
Age: 7y ago

Malika Cinnamon Sticks 100 g

Price: $2.83
Rating: 4.8/5
Reviews: 7
Age: 5y ago

Simply Organic Cinnamon 2.45 oz

Price: $10.11
Rating: 4.8/5
Reviews: 1,373
Age: 12y ago

Carmencita Ground Cinnamon 43 g

Price: $3.26
Rating: 4.7/5
Reviews: 134
Age: 9y ago

Simply Organic Ceylon Ground Cinnamon 2.08 Ounce Non-GMO Organic Cinnamon Powder

Price: $16.29
Rating: 4.8/5
Reviews: 30,631
Age: 11y ago

Newest

by launch date

365 by Whole Foods Market Organic Ground Cinnamon 54g

Price: $7.35
Rating: 4.8/5
Reviews: 3,299
Age: 11mo ago

McCormick Cinnamon Ground 510g

Price: $24.84
Rating: 4.8/5
Reviews: 5,315
Age: 2y ago

Spice & Co Cinnamon Ground 65g (1 pack)

Price: $4.61
Rating: 5.0/5
Reviews: 2
Age: 3y ago

Malika Cinnamon Sticks 100 g

Price: $2.83
Rating: 4.8/5
Reviews: 7
Age: 5y ago

Malika Cinnamon Sticks 500 g

Price: $7.69
Rating: 5.0/5
Reviews: 4
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

NOMU39%
Simply Organic19%
Malika16%
Carmencita8%
CRAB5%
365 by Whole Foods Market5%
Open — no brand owns it (2 brands, 7%)

Cinnamon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6KCVR4.0%Products10Brands8Top 5 Brands88%OOS Rate30.8%Rating4.8★Reviews4,078Avg BSR#2

Peak months: Oct · busiest ÷ quietest = 1.7×

Common Cinnamon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cinnamon 28/100 on Amazon Singapore — Skip it. The niche generates $2K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -28.5% over the last 90 days.