choya
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible68.2avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$35.20avg listing price — sweet spot $15–$100
Price range
Incredible$25.77–$54.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+43.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 2K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, choya is a $0/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
choya market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$4K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 0%
- Out of stock
- 38.5%
- Avg brand age
- 118 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- チョーヤ71%
- 梅乃宿16%
- Gekkeikan12%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +43.5% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 1.9×
Top choya products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Choya Jyuku Rich Umeshu 10% 720ML
チョーヤ$25.774.6★5 rev
Umenoyado Yuzu Shu Liqueur 8% 720ML
梅乃宿$34.064.6★265 rev
Choya Plum Wine Nouveau Paper Pack 1000 ml
チョーヤ$30.163.9★40 rev
Gekkeikan Gekkeikan Kanjuku Umeshu Genshu 720 ml
Gekkeikan$31.744.7★5 rev
Choya Royal Honey Plum Wine 700ml
チョーヤ$54.274.4★26 rev
Newest
by launch dateChoya Royal Honey Plum Wine 700ml
チョーヤ$54.2726 rev
Gekkeikan Gekkeikan Kanjuku Umeshu Genshu 720 ml
Gekkeikan$31.745 rev
Choya Jyuku Rich Umeshu 10% 720ML
チョーヤ$25.775 rev
Choya Plum Wine Nouveau Paper Pack 1000 ml
チョーヤ$30.1640 rev
Umenoyado Yuzu Shu Liqueur 8% 720ML
梅乃宿$34.06265 rev
Trending
90-day click momentumCommon questions
- Is choya profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 5 tracked products. 90-day search growth is +43.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the choya niche?
- 3 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- When does demand for choya peak?
- Demand peaks in May–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the choya niche?
- Listings span $25.77–$54.27; the average listing price is $35.20 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.