Choya
FailShoppers spend an estimated $0 a year here, so Choya is a Fail.
- Flapen Score
- 39 / 100Top 18% of 323 Grocery niches · +8 vs the category median of 3139
- Market size
- $0/yr2K searches / yr
- 90-day growth
- +43.5%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 2 sellers
Flapen Score
Choya against its category
The dotted line is the Grocery average. Past it, Choya is stronger. Inside it, weaker.
Market
The Choya market on Amazon at a glance
Shoppers on Amazon Singapore searched for Choya 2K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in May–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 2K
- Growth, 90 days vs prior 90
- +43.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- May1.9× the quietest month
- Top search term
- choya1K searches a year
02 · Price
A sale here is worth $35.20.
Listings sell for $35.20 on average, from $25.77 to $54.27. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $35.20 that is $0 to $4K a year per listing.
- Average price
- $35.20inside the $15 to $100 sweet spot
- Price range
- $25.77–$54.27
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #28 within Grocery. It carries 68 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 60%
- Out of stock, average day
- 38.5%
- Average rank
- #28in Grocery
- Average rating
- 4.44 starsAmazon Singapore average 4.47 stars
- Average reviews
- 68per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 118 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 118 months
Products
Top Choya products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Choya Jyuku Rich Umeshu 10% 720ML
- Price
- $25.77
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 13y ago

Umenoyado Yuzu Shu Liqueur 8% 720ML
- Price
- $34.06
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 13y ago

Choya Plum Wine Nouveau Paper Pack 1000 ml
- Price
- $30.16
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 13y ago

Gekkeikan Gekkeikan Kanjuku Umeshu Genshu 720 ml
- Price
- $31.74
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 10y ago

Choya Royal Honey Plum Wine 700ml
- Price
- $54.27
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 8y ago
Trending
estimated 90-day click momentum
Gekkeikan Gekkeikan Kanjuku Umeshu Genshu 720 ml
- Price
- $31.74
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 10y ago

Umenoyado Yuzu Shu Liqueur 8% 720ML
- Price
- $34.06
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 13y ago

Choya Jyuku Rich Umeshu 10% 720ML
- Price
- $25.77
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 13y ago

Choya Plum Wine Nouveau Paper Pack 1000 ml
- Price
- $30.16
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 13y ago

Choya Royal Honey Plum Wine 700ml
- Price
- $54.27
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 8y ago
Newest
by launch date
Choya Royal Honey Plum Wine 700ml
- Price
- $54.27
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 8y ago

Gekkeikan Gekkeikan Kanjuku Umeshu Genshu 720 ml
- Price
- $31.74
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 10y ago

Choya Jyuku Rich Umeshu 10% 720ML
- Price
- $25.77
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 13y ago

Choya Plum Wine Nouveau Paper Pack 1000 ml
- Price
- $30.16
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 13y ago

Umenoyado Yuzu Shu Liqueur 8% 720ML
- Price
- $34.06
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- チョーヤ71%
- 梅乃宿16%
- Gekkeikan12%
- Open — no brand owns it (0%)
Demand
Choya search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Dec · busiest ÷ quietest = 1.9×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Choya questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









