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Chocolate Milk

Fail

Shoppers spend an estimated $0 a year here, so Chocolate Milk is a Fail.

Flapen Score
33
33 / 100
Top 41% of 323 Grocery niches · +2 vs the category median of 31
Market size
$0/yr11K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
54%top-5 click share · 9 brands · 4 sellers

Flapen Score

Chocolate Milk against its category

The dotted line is the Grocery average. Past it, Chocolate Milk is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Milk market on Amazon at a glance

Shoppers on Amazon Singapore searched for Chocolate Milk 11K times last year and spent an estimated $0. The top 5 brands take 77% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
May1.5× the quietest month
Top search term
chocolate milk10K searches a year

02 · Price

A sale here is worth $5.43.

Listings sell for $5.43 on average, from $1.80 to $21.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $5.43 that is $543 to $1K a year per listing.

Average price
$5.43under the $15 to $100 sweet spot
Price range
$1.80–$21.76
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$543–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #7 within Grocery. It carries 9 reviews at 4.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
87%
Out of stock, average day
32.2%
Average rank
#7in Grocery
Average rating
4.82 starsAmazon Singapore average 4.47 stars
Average reviews
9per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Chocolate Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

4

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

15%

  • Brand 119%
  • Brand 217%
  • Brand 316%
  • Brand 414%
  • Brand 511%
  • Brand 68%
  • Open — no brand owns it (3 brands, 15%)

Demand

Chocolate Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Chocolate Milk

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Love it as a treat for breakfast”
A buyer, on “Taste-Overall”25% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Chocolate Milk questions

Answered from the same tracked data.