Chocolate Chips
FailShoppers spend an estimated $0 a year here, so Chocolate Chips is a Fail.
- Flapen Score
- 27 / 100Ranks 230 of 323 Grocery niches · −4 vs the category median of 3127
- Market size
- $0/yr12K searches / yr
- 90-day growth
- -36.6%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 4 sellers
Flapen Score
Chocolate Chips against its category
The dotted line is the Grocery average. Past it, Chocolate Chips is stronger. Inside it, weaker.
Market
The Chocolate Chips market on Amazon at a glance
Shoppers on Amazon Singapore searched for Chocolate Chips 12K times last year and spent an estimated $0. All 5 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -36.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- December1.8× the quietest month
- Top search term
- chocolate chips9K searches a year
02 · Price
A sale here is worth $12.49.
Listings sell for $12.49 on average, from $3.74 to $32.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $12.49 that is $1K to $3K a year per listing.
- Average price
- $12.49under the $15 to $100 sweet spot
- Price range
- $3.74–$32.44
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 1,444 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 17.3%
- Average rank
- #0in Grocery
- Average rating
- 4.50 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,444per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Chocolate Chips products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hersheys Mini Semi-Sweet Chocolate Chips 340g
- Price
- $6.49
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 7y ago

RedMan Bakeable Chips Chocolate 250G
- Price
- $3.74
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 7y ago

Bakeway Dark Baking Chocolate Chips 1Kg
- Price
- $9.84
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 5y ago

Callebaut Chocolate Dark 70-3038-E0-D94
- Price
- $15.79
- Rating
- 4.6/5
- Reviews
- 1,680
- Age
- 5y ago

365 by Whole Foods Market Semi-Sweet Chocolate Baking Chips 340g
- Price
- $11.67
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 10mo ago
Trending
estimated 90-day click momentum
365 by Whole Foods Market Mini Semi-Sweet Chocolate Baking Chips 340g
- Price
- $10.71
- Rating
- 4.6/5
- Reviews
- 2,962
- Age
- 10mo ago

365 by Whole Foods Market Semi-Sweet Chocolate Baking Chips 340g
- Price
- $11.67
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 10mo ago

Callebaut Chocolate Milk 823-E1-U68
- Price
- $32.44
- Rating
- 4.7/5
- Reviews
- 5,469
- Age
- 5y ago

365 by Whole Foods Market Organic Semi Sweet Chocolate Chips 283g
- Price
- $15.92
- Rating
- 4.7/5
- Reviews
- 1,885
- Age
- 10mo ago

365 by Whole Foods Market Jumbo Milk Chocolate Baking Chips 283g
- Price
- $11.72
- Rating
- 4.6/5
- Reviews
- 2,447
- Age
- 10mo ago
Newest
by launch date
365 by Whole Foods Market Semi-Sweet Chocolate Baking Chips 340g
- Price
- $11.67
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 10mo ago

365 by Whole Foods Market Jumbo Milk Chocolate Baking Chips 283g
- Price
- $11.72
- Rating
- 4.6/5
- Reviews
- 2,447
- Age
- 10mo ago

365 by Whole Foods Market Mini Semi-Sweet Chocolate Baking Chips 340g
- Price
- $10.71
- Rating
- 4.6/5
- Reviews
- 2,962
- Age
- 10mo ago

365 by Whole Foods Market Sugar-Free Dark Chocolate Baking Chips 283g
- Price
- $15.54
- Rating
- 4.5/5
- Reviews
- 1,575
- Age
- 10mo ago

365 by Whole Foods Market Organic Semi Sweet Chocolate Chips 283g
- Price
- $15.92
- Rating
- 4.7/5
- Reviews
- 1,885
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- HERSHEY'S30%
- RedMan24%
- 365 by Whole Foods Market18%
- Callebaut18%
- Bakeway10%
Demand
Chocolate Chips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Chocolate Chips search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chocolate chips9K/yr
- chocolate chip2K/yr
- baking chocolate1K/yr
- dark chocolate chips939/yr
Reviews and returns
What reviews say buyers love and hate about Chocolate Chips
We read the reviews and the return reasons for every product selling here.
“Tiny chips”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chocolate Chips questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









