Chips
FailShoppers spend an estimated $3K a year here, so Chips is a Fail.
- Flapen Score
- 44 / 100Top 8% of 323 Grocery niches · +13 vs the category median of 3144
- Market size
- $3K/yr113K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 31%top-5 click share · 19 brands · 10 sellers
Flapen Score
Chips against its category
The dotted line is the Grocery average. Past it, Chips is stronger. Inside it, weaker.
Market
The Chips market on Amazon at a glance
Shoppers on Amazon Singapore searched for Chips 113K times last year and spent an estimated $3K. The top 5 brands take 74% of clicks. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $3Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- chips66K searches a year
02 · Price
A sale here is worth $8.29.
Listings sell for $8.29 on average, from $1.67 to $45.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $8.29 that is $2K to $4K a year per listing.
- Average price
- $8.29under the $15 to $100 sweet spot
- Price range
- $1.67–$45.76
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #6 within Grocery. It carries 1,096 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 90%
- Out of stock, average day
- 26.8%
- Average rank
- #6in Grocery
- Average rating
- 4.44 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,096per listing
- Listings tracked
- 52
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Chips products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lays Classic Potato Chips 170g Large
- Price
- $4.18
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 4y ago

RUFFLES Sour Cream and Onion Potato Chips 170g Large
- Price
- $4.09
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 4y ago

Doritos Nacho Cheese Tortilla Chips 190g
- Price
- $4.08
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 12y ago

Argente Chips Potato 180G
- Price
- $3.98
- Rating
- 4.4/5
- Reviews
- 206
- Age
- 7y ago

Lays Sour Cream and Onion Potato Chips 170g pack of 1
- Price
- $4.03
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3y ago
Trending
estimated 90-day click momentum
Kettle Brand Potato Chips Variety Pack 1 Oz 20 Ct
- Price
- $27.76
- Rating
- 4.5/5
- Reviews
- 2,408
- Age
- 1y ago

Santa Maria Tex Mex Salted Tortilla Chips 185 g 9010
- Price
- $4.14
- Rating
- 4.3/5
- Reviews
- 227
- Age
- 9y ago

Lays Bold Mix Party Size Variety Pack Chips Snacks - 24 bags
- Price
- $16.08
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 4y ago

Lays Classic Potato Chips 28.3g (Carton of 50)
- Price
- $32.48
- Rating
- 3.2/5
- Reviews
- 3
- Age
- 4y ago

Doritos Nacho Cheese Tortilla Chips 190g
- Price
- $4.08
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 12y ago
Newest
by launch date
Kettle Brand Potato Chips Variety Pack 1 Oz 20 Ct
- Price
- $27.76
- Rating
- 4.5/5
- Reviews
- 2,408
- Age
- 1y ago

Santa Maria Tortilla Chips Cheese & Jalapeno 185g
- Price
- $4.06
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 1y ago

Calbee Hot & Spicy Potato Chips 125g
- Price
- $3.27
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 1y ago

Lays Sour Cream and Onion Potato Chips 170g pack of 1
- Price
- $4.03
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3y ago

Lays Cheddar & Sour Cream Potato Chips 170g
- Price
- $3.98
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
19 falling
Sellers
10
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 73%
Open market
21%
- Lay's35%
- RUFFLES16%
- Tyrrell's10%
- Kettle Brand7%
- Frito Lay6%
- Argente5%
Demand
Chips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Search terms
Top Chips search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chips66K/yr
- potato chips19K/yr
- lays10K/yr
- kettle chips7K/yr
- lays chips5K/yr
- crisps5K/yr
Reviews and returns
What reviews say buyers love and hate about Chips
We read the reviews and the return reasons for every product selling here.
“Spicy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chips questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









