chilli
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Review moat
Good584.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Avg price
Bad$2.11avg listing price — sweet spot $15–$100
Market size
Bad$4K$4K/yr · 14K searches
Growth
Bad-48.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$1.15–$3.11cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, chilli is a $4K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chilli market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $8K–$11K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 4.8%
- Avg brand age
- 77 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- amae55%
- Amae20%
- Fresh Produce (Brands May Vary)15%
- Thygrace6%
- LAO GAN MA3%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -48.0% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top chilli search terms
- chilli8K/yr
- chili4K/yr
- red chilli2K/yr
Top chilli products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amae Red Chilli - Handpicked 200 g
amae$2.574.8★41 rev
Amae Red Chilli Padi - Handpicked 150 g
Amae$2.954.9★41 rev
Amae Green Chilli - Handpicked 200 g
amae$1.634.3★48 rev
Fresh Produce Chilli Padi Red (100Gm)
Fresh Produce (Brands May Vary)$1.810.0★0 rev
Fresh Produce Chilli Padi Green (100Gm)
Fresh Produce (Brands May Vary)$1.535.0★3 rev
Newest
by launch dateFresh Produce Chilli Padi Red (100Gm)
Fresh Produce (Brands May Vary)$1.810 rev
Fresh Produce Chilli Padi Green (100Gm)
Fresh Produce (Brands May Vary)$1.533 rev
Amae Red Chilli Padi - Handpicked 150 g
Amae$2.9541 rev
Thygrace Red Chili Padi 100g
Thygrace$1.154 rev
Amae Green Chilli Padi 150g
amae$2.1328 rev
Trending
90-day click momentumFresh Produce Chilli Padi Red (100Gm)
Fresh Produce (Brands May Vary)$1.810.0★
Fresh Produce Chilli Padi Green (100Gm)
Fresh Produce (Brands May Vary)$1.535.0★
Amae Green Chilli - Handpicked 200 g
amae$1.634.3★
Lao Gan Ma Spicy Chilli Crisp 210g
LAO GAN MA$3.114.3★
Amae Red Chilli - Handpicked 200 g
amae$2.574.8★
Common questions
- Is chilli profitable to sell on Amazon Singapore?
- The niche generates $4K/yr across 8 tracked products. 90-day search growth is -48.0%. Flapen's verdict: Skip it (28/100).
- How competitive is the chilli niche?
- 5 brands and 2 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- When does demand for chilli peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the chilli niche?
- Listings span $1.15–$3.11; the average listing price is $2.11 (sweet spot $15–$100). The average incumbent carries 585 reviews — the moat a new listing must climb.