- Flapen Score
- 28 / 100Ranks 210 of 323 Grocery niches · −3 vs the category median of 3128
- Market size
- $4K/yr14K searches / yr
- 90-day growth
- -48.0%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 2 sellers
Flapen Score
Chilli against its category
The dotted line is the Grocery average. Past it, Chilli is stronger. Inside it, weaker.
Market
The Chilli market on Amazon at a glance
Shoppers on Amazon Singapore searched for Chilli 14K times last year and spent an estimated $4K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -48.0%
- Conversion, latest week
- 13.3%
- Market size, estimated
- $4Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- chilli8K searches a year
02 · Price
A sale here is worth $2.11.
Listings sell for $2.11 on average, from $1.15 to $3.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $2.11 that is $1K to $2K a year per listing.
- Average price
- $2.11under the $15 to $100 sweet spot
- Price range
- $1.15–$3.11
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $1K–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #26 within Grocery. It carries 585 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #26in Grocery
- Average rating
- 4.63 starsAmazon Singapore average 4.47 stars
- Average reviews
- 585per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Chilli products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amae Red Chilli - Handpicked 200 g
- Price
- $2.57
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 6y ago

Amae Red Chilli Padi - Handpicked 150 g
- Price
- $2.95
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 6y ago

Amae Green Chilli - Handpicked 200 g
- Price
- $1.63
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 6y ago

Fresh Produce Chilli Padi Red (100Gm)
- Price
- $1.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Fresh Produce Chilli Padi Green (100Gm)
- Price
- $1.53
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago
Trending
estimated 90-day click momentum
Fresh Produce Chilli Padi Red (100Gm)
- Price
- $1.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Fresh Produce Chilli Padi Green (100Gm)
- Price
- $1.53
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago

Amae Green Chilli - Handpicked 200 g
- Price
- $1.63
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 6y ago

Lao Gan Ma Spicy Chilli Crisp 210g
- Price
- $3.11
- Rating
- 4.3/5
- Reviews
- 4,514
- Age
- 13y ago

Amae Red Chilli - Handpicked 200 g
- Price
- $2.57
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 6y ago
Newest
by launch date
Fresh Produce Chilli Padi Red (100Gm)
- Price
- $1.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Fresh Produce Chilli Padi Green (100Gm)
- Price
- $1.53
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago

Amae Red Chilli Padi - Handpicked 150 g
- Price
- $2.95
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 6y ago

Thygrace Red Chili Padi 100g
- Price
- $1.15
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6y ago

Amae Green Chilli Padi 150g
- Price
- $2.13
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- amae55%
- Amae20%
- Fresh Produce (Brands May Vary)15%
- Thygrace6%
- LAO GAN MA3%
Demand
Chilli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Chilli search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chilli8K/yr
- chili4K/yr
- red chilli2K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chilli questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









