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Chilli

Fail

The top 5 brands take 100% of clicks, so Chilli is a Fail.

Flapen Score
28
28 / 100
Ranks 210 of 323 Grocery niches · −3 vs the category median of 31
Market size
$4K/yr14K searches / yr
90-day growth
-48.0%search demand this quarter
Competition
88%top-5 click share · 5 brands · 2 sellers

Flapen Score

Chilli against its category

The dotted line is the Grocery average. Past it, Chilli is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chilli market on Amazon at a glance

Shoppers on Amazon Singapore searched for Chilli 14K times last year and spent an estimated $4K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-48.0%
Conversion, latest week
13.3%
Market size, estimated
$4Ka year
Peak month
February1.6× the quietest month
Top search term
chilli8K searches a year

02 · Price

A sale here is worth $2.11.

Listings sell for $2.11 on average, from $1.15 to $3.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $2.11 that is $1K to $2K a year per listing.

Average price
$2.11under the $15 to $100 sweet spot
Price range
$1.15–$3.11
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$1K–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #26 within Grocery. It carries 585 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#26in Grocery
Average rating
4.63 starsAmazon Singapore average 4.47 stars
Average reviews
585per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Chilli products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

$0$381$762$1K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

2

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

0%

  • amae55%
  • Amae20%
  • Fresh Produce (Brands May Vary)15%
  • Thygrace6%
  • LAO GAN MA3%

Demand

Chilli search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Chilli search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chilli8K/yr
  • chili4K/yr
  • red chilli2K/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Chilli questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data