- Flapen Score
- 28 / 100Ranks 210 of 323 Grocery niches · −3 vs the category median of 3128
- Market size
- $4K/yr14K searches / yr
- 90-day growth
- -48.0%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 2 sellers
Flapen Score
Chilli against its category
The dotted line is the Grocery average. Past it, Chilli is stronger. Inside it, weaker.
Market
The Chilli market on Amazon at a glance
Shoppers on Amazon Singapore searched for Chilli 14K times last year and spent an estimated $4K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -48.0%
- Conversion, latest week
- 13.3%
- Market size, estimated
- $4Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- chilli8K searches a year
02 · Price
A sale here is worth $2.11.
Listings sell for $2.11 on average, from $1.15 to $3.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $2.11 that is $1K to $2K a year per listing.
- Average price
- $2.11under the $15 to $100 sweet spot
- Price range
- $1.15–$3.11
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $1K–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #26 within Grocery. It carries 585 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #26in Grocery
- Average rating
- 4.63 starsAmazon Singapore average 4.47 stars
- Average reviews
- 585per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Chilli products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 155%
- Brand 220%
- Brand 315%
- Brand 46%
- Brand 53%
Demand
Chilli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Chilli search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chilli8K/yr
- chili4K/yr
- red chilli2K/yr
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chilli questions
Answered from the same tracked data.









