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Chickpeas

Fail

Prices span $1.96–$8.86, mostly outside the sweet spot, so Chickpeas is a Fail.

Flapen Score
33
33 / 100
Top 41% of 323 Grocery niches · +2 vs the category median of 31
Market size
$2K/yr12K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
85%top-5 click share · 8 brands · 2 sellers

Flapen Score

Chickpeas against its category

The dotted line is the Grocery average. Past it, Chickpeas is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chickpeas market on Amazon at a glance

Shoppers on Amazon Singapore searched for Chickpeas 12K times last year and spent an estimated $2K. The top 5 brands take 92% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
4.9%
Market size, estimated
$2Ka year
Peak month
September1.7× the quietest month
Top search term
chickpeas10K searches a year

02 · Price

A sale here is worth $3.80.

Listings sell for $3.80 on average, from $1.96 to $8.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $3.80 that is $3K to $4K a year per listing.

Average price
$3.80under the $15 to $100 sweet spot
Price range
$1.96–$8.86
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$3K–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 41.9% of listings are out of stock. The average listing ranks #7 within Grocery. It carries 28 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
90%
Out of stock, average day
41.9%
Average rank
#7in Grocery
Average rating
4.36 starsAmazon Singapore average 4.47 stars
Average reviews
28per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Chickpeas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

2

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

5%

  • Brand 131%
  • Brand 223%
  • Brand 320%
  • Brand 413%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Chickpeas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Chickpeas questions

Answered from the same tracked data.