Is chicken thigh profitable to sell on Amazon Singapore?

The niche generates $8K/yr across 18 tracked products. 90-day search growth is -35.5%. Flapen's verdict: Skip it (37/100).

How competitive is the chicken thigh niche?

8 brands and 3 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in chicken thigh?

Top complaints mined from reviews: Storage Temperature, Taste-Overall, Smell. The return rate is 0.0%.

When does demand for chicken thigh peak?

Demand peaks in Apr; the busiest month runs 1.9× the quietest.

What does it cost to enter the chicken thigh niche?

Listings span $5.87–$24.91; the average listing price is $11.23 (sweet spot $15–$100). The average incumbent carries 15 reviews — the moat a new listing must climb.

chicken thigh

Skip it

A small market ($8K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible15.28

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.87–$24.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.23

avg listing price — sweet spot $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad70%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-35.5%

90-day search growth — must beat 0% to launch

Market size

Bad$8K

$8K/yr · 22K searches

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, chicken thigh is a $8K/yr Amazon Singapore market (22K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chicken thigh market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $112K–$140K; units × avg price
Conversion rate: 3.0%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 39%
Out of stock: 26.7%
Avg brand age: 60 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Kee Song43%
Master Grocer21%
Tegel11%
Hego10%
The Meat Club7%
Wild Farm Chicken4%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -35.5% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.9×

Open Trend

Top chicken thigh products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kee Song Fresh Chicken Thighs 500g (Halal) - Chilled

Kee Song$6.544.0★39 rev

Kee Song Chicken Boneless Leg 500g (Halal) - Chilled

Kee Song$7.784.0★32 rev

Master Grocer Skinless Pre-Portion 3 Piece Chicken Thighs 500 g- Frozen

Master Grocer$9.104.2★17 rev

Tegel NZ Free Range Chicken Boneless Thigh Fillet 330g - Frozen Thawed

Tegel$10.734.0★17 rev

Hego Chicken Thigh 2 kg- Frozen

Hego$13.034.7★6 rev

Newest

by launch date

Wild Farm Chicken Free Range Boneless Chicken - Thigh Skin Off 450g (1 pack)

Wild Farm Chicken$24.380 rev

1y ago

Wild Farm Chicken Free Range Bone In Chicken - Thigh 450g (1 pack)

Wild Farm Chicken$24.910 rev

1y ago

Seara Boneless Chicken Leg Skinless - Frozen 2kg

Seara$11.733 rev

4y ago

Tegel NZ Free Range Chicken Boneless Thigh Fillet 330g - Frozen Thawed

Tegel$10.7317 rev

5y ago

Hego Chicken Thigh 2 kg- Frozen

Hego$13.036 rev

5y ago

What buyers say about chicken thigh

What buyers praise and complain about, mined from review topics.

What buyers love

Cooking Instructions28%

“so it was easy to pick it a part out to cook”

Storage Temperature17%

“I really liked that the chicken parts were all pre-frozen”

Baking17%

“Great when marinated & oven roasted”

Ease Of Use17%

“Easy prep”

What buyers complain about

Storage Temperature50%

“Not frozen properly”

Taste-Overall17%

“when I ate it had a not so pleasant flavour”

Smell17%

“Questionable smell and taste”

Common questions

Is chicken thigh profitable to sell on Amazon Singapore?: The niche generates $8K/yr across 18 tracked products. 90-day search growth is -35.5%. Flapen's verdict: Skip it (37/100).
How competitive is the chicken thigh niche?: 8 brands and 3 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in chicken thigh?: Top complaints mined from reviews: Storage Temperature, Taste-Overall, Smell. The return rate is 0.0%.
When does demand for chicken thigh peak?: Demand peaks in Apr; the busiest month runs 1.9× the quietest.
What does it cost to enter the chicken thigh niche?: Listings span $5.87–$24.91; the average listing price is $11.23 (sweet spot $15–$100). The average incumbent carries 15 reviews — the moat a new listing must climb.