Chicken Thigh
FailShoppers spend an estimated $8K a year here, so Chicken Thigh is a Fail.
- Flapen Score
- 37 / 100Top 24% of 323 Grocery niches · +6 vs the category median of 3137
- Market size
- $8K/yr22K searches / yr
- 90-day growth
- -35.5%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 3 sellers
Flapen Score
Chicken Thigh against its category
The dotted line is the Grocery average. Past it, Chicken Thigh is stronger. Inside it, weaker.
Market
The Chicken Thigh market on Amazon at a glance
Shoppers on Amazon Singapore searched for Chicken Thigh 22K times last year and spent an estimated $8K. The top 5 brands take 92% of clicks. Demand peaks in Apr. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -35.5%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $8Ka year
- Peak month
- April1.9× the quietest month
- Top search term
- chicken thigh19K searches a year
02 · Price
A sale here is worth $11.23.
Listings sell for $11.23 on average, from $5.87 to $24.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.23 that is $6K to $8K a year per listing.
- Average price
- $11.23under the $15 to $100 sweet spot
- Price range
- $5.87–$24.91
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$8K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 15 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 100%
- Out of stock, average day
- 26.7%
- Average rank
- #0in Grocery
- Average rating
- 4.37 starsAmazon Singapore average 4.47 stars
- Average reviews
- 15per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Chicken Thigh products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kee Song Fresh Chicken Thighs 500g (Halal) - Chilled
- Price
- $6.54
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 6y ago

Kee Song Chicken Boneless Leg 500g (Halal) - Chilled
- Price
- $7.78
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 6y ago

Master Grocer Skinless Pre-Portion 3 Piece Chicken Thighs 500 g- Frozen
- Price
- $9.10
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 5y ago

Tegel NZ Free Range Chicken Boneless Thigh Fillet 330g - Frozen Thawed
- Price
- $10.73
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 5y ago

Hego Chicken Thigh 2 kg- Frozen
- Price
- $13.03
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 5y ago
Trending
estimated 90-day click momentum
Hego Skinless Boneless Chicken Breast 1 kg- Frozen
- Price
- $7.58
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 5y ago

Wild Farm Chicken Free Range Bone In Chicken - Thigh 450g (1 pack)
- Price
- $24.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Master Grocer Individual Chicken Whole Leg 1 kg- Frozen
- Price
- $9.99
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 5y ago

Kee Song Chicken Boneless Breast 500g (Halal)- Chilled
- Price
- $7.46
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6y ago

Tegel NZ Free Range Chicken Boneless Thigh Fillet 330g - Frozen Thawed
- Price
- $10.73
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 5y ago
Newest
by launch date
Wild Farm Chicken Free Range Boneless Chicken - Thigh Skin Off 450g (1 pack)
- Price
- $24.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Wild Farm Chicken Free Range Bone In Chicken - Thigh 450g (1 pack)
- Price
- $24.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Seara Boneless Chicken Leg Skinless - Frozen 2kg
- Price
- $11.73
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4y ago

Tegel NZ Free Range Chicken Boneless Thigh Fillet 330g - Frozen Thawed
- Price
- $10.73
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 5y ago

Hego Chicken Thigh 2 kg- Frozen
- Price
- $13.03
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
3
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
4%
- Kee Song43%
- Master Grocer21%
- Tegel11%
- Hego10%
- The Meat Club7%
- Wild Farm Chicken4%
- Open — no brand owns it (2 brands, 4%)
Demand
Chicken Thigh search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.9×
Reviews and returns
What reviews say buyers love and hate about Chicken Thigh
We read the reviews and the return reasons for every product selling here.
“Not frozen properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Thigh questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









