How competitive is the Chicken Thigh niche on Amazon Singapore?

8 brands and 3 sellers compete in Chicken Thigh on Amazon Singapore. The top 5 Chicken Thigh products take 70% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Chicken Thigh?

Chicken Thigh buyers on Amazon Singapore complain most about Storage Temperature, Taste-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chicken Thigh niche?

Chicken Thigh sells for $11.23 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $5.87–$24.91. The average incumbent carries 15 reviews — the moat a new listing must climb.

Chicken Thigh

a small market ($8K/yr) — Chicken Thigh doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 24% of 323 Grocery niches · +6 vs the category median of 31

This niche Category average · 323 niches

Is Chicken Thigh profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Chicken Thigh is a $8K/yr Amazon Singapore market (22K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr. Verdict: Skip it — 37/100.

Chicken Thigh: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.5% over the last 90 days and 3.0% of searches end in a purchase.

$8K

revenue / yr

Units sold / yr13K

Search volume / yr-35.5%22K

Conversion rate3.0%

Avg price$11.23

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 3

Top-5 product click share70%

Open market8%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Chicken Thigh products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kee Song Fresh Chicken Thighs 500g (Halal) - Chilled

Price: $6.54
Rating: 4.0/5
Reviews: 39
Age: 6y ago

Kee Song Chicken Boneless Leg 500g (Halal) - Chilled

Price: $7.78
Rating: 4.0/5
Reviews: 32
Age: 6y ago

Master Grocer Skinless Pre-Portion 3 Piece Chicken Thighs 500 g- Frozen

Price: $9.10
Rating: 4.2/5
Reviews: 17
Age: 5y ago

Tegel NZ Free Range Chicken Boneless Thigh Fillet 330g - Frozen Thawed

Price: $10.73
Rating: 4.0/5
Reviews: 17
Age: 5y ago

Hego Chicken Thigh 2 kg- Frozen

Price: $13.03
Rating: 4.7/5
Reviews: 6
Age: 5y ago

Newest

by launch date

Wild Farm Chicken Free Range Boneless Chicken - Thigh Skin Off 450g (1 pack)

Price: $24.38
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Wild Farm Chicken Free Range Bone In Chicken - Thigh 450g (1 pack)

Price: $24.91
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Seara Boneless Chicken Leg Skinless - Frozen 2kg

Price: $11.73
Rating: 4.2/5
Reviews: 3
Age: 4y ago

Tegel NZ Free Range Chicken Boneless Thigh Fillet 330g - Frozen Thawed

Price: $10.73
Rating: 4.0/5
Reviews: 17
Age: 5y ago

Hego Chicken Thigh 2 kg- Frozen

Price: $13.03
Rating: 4.7/5
Reviews: 6
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Kee Song43%
Master Grocer21%
Tegel11%
Hego10%
The Meat Club7%
Wild Farm Chicken4%
Open — no brand owns it (2 brands, 4%)

Chicken Thigh demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume22KCVR3.0%Products18Brands8Top 5 Brands92%OOS Rate26.7%Rating4.4★Reviews15Avg BSR#0

Peak months: Apr · busiest ÷ quietest = 1.9×

What reviews say buyers love and hate about Chicken Thigh

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Cooking Instructions28%

“so it was easy to pick it a part out to cook”

Storage Temperature17%

“I really liked that the chicken parts were all pre-frozen”

Baking17%

“Great when marinated & oven roasted”

Ease Of Use17%

“Easy prep”

What buyers complain about

83% of reviews

Storage Temperature50%

“Not frozen properly”

Taste-Overall17%

“when I ate it had a not so pleasant flavour”

Smell17%

“Questionable smell and taste”

Common Chicken Thigh questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chicken Thigh 37/100 on Amazon Singapore — Skip it. The niche generates $8K/yr across 18 tracked products. Search demand moved -35.5% over the last 90 days.