chicken stock
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great125.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.10avg listing price — sweet spot $15–$100
Market size
Bad$0$0/yr · 13K searches
Growth
Bad-51.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$1.83–$13.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, chicken stock is a $0/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 26/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chicken stock market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $37K–$49K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 18%
- Out of stock
- 19.2%
- Avg brand age
- 86 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
3
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
16%
- SWANSON S22%
- Knorr19%
- Campbell's16%
- Heinz14%
- Pacific Foods8%
- Maggie Beer5%
- Open — no brand owns it (6 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -51.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top chicken stock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swanson Chicken Broth 1L Case Adult Solid No Preservatives 99% Fat Free
SWANSON S$3.844.7★28 rev
Campbells Real Stock Chicken 1L
Campbell's$4.404.5★37 rev
Heinz Chicken Broth 1l
Heinz$4.724.6★14 rev
Knorr Chicken No Added MSG Stock Cubes 120g
Knorr$3.384.7★38 rev
Pacific Foods Organic Free Range Chicken Broth 946ml
Pacific Foods$6.814.0★6 rev
Newest
by launch date
Swanson No Added MSG Chicken Broth 1L
Swanson$6.970 rev
The Soup Spoon Chicken Collagen Premium Soup Stock - Chilled
The Soup Spoon$10.392 rev
Maggie Beer Natural Bone Broth - Free Range Chicken 500g (1 pack)
Maggie Beer$13.310 rev
The Stock Merchant Chicken Bone Broth 300g (1 pack)
Stock Merchant$10.070 rev
Maggie Beer Chicken Stock 500ml
Maggie Beer$11.020 rev
Trending
90-day click momentumSwanson No Added MSG Chicken Broth 1L
Swanson$6.970.0★
Maggie Beer Natural Bone Broth - Free Range Chicken 500g (1 pack)
Maggie Beer$13.310.0★
Maggie Beer Chicken Stock 500ml
Maggie Beer$11.020.0★
The Stock Merchant Chicken Bone Broth 300g (1 pack)
Stock Merchant$10.070.0★
1chi-yo Superior Chicken Collagen Broth 250g - Frozen
1chi-yo$6.084.5★
What buyers say about chicken stock
What buyers praise and complain about, mined from review topics.What buyers love
“use for cooking chicken rice”
Common questions
- Is chicken stock profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -51.5%. Flapen's verdict: Skip it (26/100).
- How competitive is the chicken stock niche?
- 12 brands and 3 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 79% of demand.
- When does demand for chicken stock peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the chicken stock niche?
- Listings span $1.83–$13.31; the average listing price is $6.10 (sweet spot $15–$100). The average incumbent carries 125 reviews — the moat a new listing must climb.