How competitive is the Chicken Drumsticks niche on Amazon Singapore?

8 brands and 3 sellers compete in Chicken Drumsticks on Amazon Singapore. The top 5 Chicken Drumsticks products take 79% of clicks and its top 5 brands hold 88% of demand.

What does it cost to enter the Chicken Drumsticks niche?

Chicken Drumsticks sells for $9.24 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $2.45–$14.62. The average incumbent carries 9 reviews — the moat a new listing must climb.

Chicken Drumsticks

a small market ($2K/yr) — Chicken Drumsticks doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Ranks 174 of 323 Grocery niches · −1 vs the category median of 31

This niche Category average · 323 niches

Is Chicken Drumsticks profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Chicken Drumsticks is a $2K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 30/100.

Chicken Drumsticks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.4% over the last 90 days and 3.7% of searches end in a purchase.

$2K

revenue / yr

Units sold / yr3K

Search volume / yr-35.4%5K

Conversion rate3.7%

Avg price$9.24

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers8 · 3

Top-5 product click share79%

Open market12%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Chicken Drumsticks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kee Song Chicken Drumstick 500g (Halal) - Chilled

Price: $7.16
Rating: 4.1/5
Reviews: 29
Age: 6y ago

Tegel NZ Free Range Chicken Drumsticks 400g - Frozen Thawed

Price: $8.48
Rating: 4.8/5
Reviews: 13
Age: 5y ago

Hego Chicken Drumstick 2 kg- Frozen

Price: $10.79
Rating: 4.3/5
Reviews: 9
Age: 5y ago

Master Grocer Chicken Jumbo Drumstick 1 kg- Frozen

Price: $9.99
Rating: 4.8/5
Reviews: 14
Age: 5y ago

Master Grocer Individual Chicken Drumettes 1 kg- Frozen (packaging may vary)

Price: $8.98
Rating: 4.3/5
Reviews: 11
Age: 5y ago

Newest

by launch date

Kee Song Frozen Sakura Chicken Drumstick 200g

Price: $2.45
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Wild Farm Chicken Free Range Bone In Chicken - Drumstick 450g (1 pack)

Price: $14.62
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Tegel NZ Free Range Chicken Drumsticks 400g - Frozen Thawed

Price: $8.48
Rating: 4.8/5
Reviews: 13
Age: 5y ago

Bostock Brothers Organic Free-Range Chicken Drumsticks 500g

Price: $11.54
Rating: 4.7/5
Reviews: 4
Age: 5y ago

Hego Chicken Drumstick 2 kg- Frozen

Price: $10.79
Rating: 4.3/5
Reviews: 9
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Kee Song36%
Tegel20%
Master Grocer16%
Hego10%
Bostock Brothers5%
Wild Farm Chicken5%
Open — no brand owns it (2 brands, 7%)

Chicken Drumsticks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5KCVR3.7%Products10Brands8Top 5 Brands88%OOS Rate25.0%Rating4.6★Reviews9Avg BSR#0

No pronounced peak months · busiest ÷ quietest = 2.1×

Top Chicken Drumsticks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chicken drumstick2K/yr -34.3%21.4% conv.
drumstick2K/yr -40.6%14.8% conv.
chicken drumsticks812/yr -38.3%21.8% conv.
drumsticks406/yr +11.5%6.5% conv.
chicken drum459/yr -50.0%26.5% conv.

Common Chicken Drumsticks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chicken Drumsticks 30/100 on Amazon Singapore — Skip it. The niche generates $2K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -35.4% over the last 90 days.