Skip to content

Chicken Drumsticks

Fail

Shoppers spend an estimated $2K a year here, so Chicken Drumsticks is a Fail.

Flapen Score
30
30 / 100
Ranks 174 of 323 Grocery niches · −1 vs the category median of 31
Market size
$2K/yr5K searches / yr
90-day growth
-35.4%search demand this quarter
Competition
79%top-5 click share · 8 brands · 3 sellers

Flapen Score

Chicken Drumsticks against its category

The dotted line is the Grocery average. Past it, Chicken Drumsticks is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Drumsticks market on Amazon at a glance

Shoppers on Amazon Singapore searched for Chicken Drumsticks 5K times last year and spent an estimated $2K. The top 5 brands take 88% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-35.4%
Conversion, latest week
3.7%
Market size, estimated
$2Ka year
Peak month
October2.1× the quietest month
Top search term
chicken drumstick2K searches a year

02 · Price

A sale here is worth $9.24.

Listings sell for $9.24 on average, from $2.45 to $14.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $9.24 that is $2K to $5K a year per listing.

Average price
$9.24under the $15 to $100 sweet spot
Price range
$2.45–$14.62
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 9 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
25.0%
Average rank
#0in Grocery
Average rating
4.59 starsAmazon Singapore average 4.47 stars
Average reviews
9per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Chicken Drumsticks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

$0$180$360$541$721110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 falling

Sellers

3

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

7%

  • Kee Song36%
  • Tegel20%
  • Master Grocer16%
  • Hego10%
  • Bostock Brothers5%
  • Wild Farm Chicken5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Chicken Drumsticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Chicken Drumsticks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chicken drumstick2K/yr
  • drumstick2K/yr
  • chicken drumsticks812/yr
  • drumsticks406/yr
  • chicken drum459/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Chicken Drumsticks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data