chicken drumsticks
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible9.4avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.24avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Market size
Bad$2K$2K/yr · 5K searches
Price range
Bad$2.45–$14.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, chicken drumsticks is a $2K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chicken drumsticks market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $18K–$23K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 25.0%
- Avg brand age
- 72 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
3
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
7%
- Kee Song36%
- Tegel20%
- Master Grocer16%
- Hego10%
- Bostock Brothers5%
- Wild Farm Chicken5%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -35.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Top chicken drumsticks search terms
- chicken drumstick2K/yr
- drumstick2K/yr
- chicken drumsticks812/yr
- drumsticks406/yr
- chicken drum459/yr
Top chicken drumsticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kee Song Chicken Drumstick 500g (Halal) - Chilled
Kee Song$7.164.1★29 rev
Tegel NZ Free Range Chicken Drumsticks 400g - Frozen Thawed
Tegel$8.484.8★13 rev
Hego Chicken Drumstick 2 kg- Frozen
Hego$10.794.3★9 rev
Master Grocer Chicken Jumbo Drumstick 1 kg- Frozen
Master Grocer$9.994.8★14 rev
Master Grocer Individual Chicken Drumettes 1 kg- Frozen (packaging may vary)
Master Grocer$8.984.3★11 rev
Newest
by launch date
Kee Song Frozen Sakura Chicken Drumstick 200g
Kee Song$2.450 rev
Wild Farm Chicken Free Range Bone In Chicken - Drumstick 450g (1 pack)
Wild Farm Chicken$14.620 rev
Tegel NZ Free Range Chicken Drumsticks 400g - Frozen Thawed
Tegel$8.4813 rev
Bostock Brothers Organic Free-Range Chicken Drumsticks 500g
Bostock Brothers$11.544 rev
Hego Chicken Drumstick 2 kg- Frozen
Hego$10.799 rev
Trending
90-day click momentumKee Song Frozen Sakura Chicken Drumstick 200g
Kee Song$2.450.0★
Wild Farm Chicken Free Range Bone In Chicken - Drumstick 450g (1 pack)
Wild Farm Chicken$14.620.0★
Hego Chicken Drumstick 2 kg- Frozen
Hego$10.794.3★
Bostock Brothers Organic Free-Range Chicken Drumsticks 500g
Bostock Brothers$11.544.7★
Master Grocer Individual Chicken Drumettes 1 kg- Frozen (packaging may vary)
Master Grocer$8.984.3★
Common questions
- Is chicken drumsticks profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (30/100).
- How competitive is the chicken drumsticks niche?
- 8 brands and 3 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
- When does demand for chicken drumsticks peak?
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- What does it cost to enter the chicken drumsticks niche?
- Listings span $2.45–$14.62; the average listing price is $9.24 (sweet spot $15–$100). The average incumbent carries 9 reviews — the moat a new listing must climb.