Chicken Drumsticks
FailShoppers spend an estimated $2K a year here, so Chicken Drumsticks is a Fail.
- Flapen Score
- 30 / 100Ranks 174 of 323 Grocery niches · −1 vs the category median of 3130
- Market size
- $2K/yr5K searches / yr
- 90-day growth
- -35.4%search demand this quarter
- Competition
- 79%top-5 click share · 8 brands · 3 sellers
Flapen Score
Chicken Drumsticks against its category
The dotted line is the Grocery average. Past it, Chicken Drumsticks is stronger. Inside it, weaker.
Market
The Chicken Drumsticks market on Amazon at a glance
Shoppers on Amazon Singapore searched for Chicken Drumsticks 5K times last year and spent an estimated $2K. The top 5 brands take 88% of clicks. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -35.4%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $2Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- chicken drumstick2K searches a year
02 · Price
A sale here is worth $9.24.
Listings sell for $9.24 on average, from $2.45 to $14.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $9.24 that is $2K to $5K a year per listing.
- Average price
- $9.24under the $15 to $100 sweet spot
- Price range
- $2.45–$14.62
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 9 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 25.0%
- Average rank
- #0in Grocery
- Average rating
- 4.59 starsAmazon Singapore average 4.47 stars
- Average reviews
- 9per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Chicken Drumsticks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kee Song Chicken Drumstick 500g (Halal) - Chilled
- Price
- $7.16
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 6y ago

Tegel NZ Free Range Chicken Drumsticks 400g - Frozen Thawed
- Price
- $8.48
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 5y ago

Hego Chicken Drumstick 2 kg- Frozen
- Price
- $10.79
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 5y ago

Master Grocer Chicken Jumbo Drumstick 1 kg- Frozen
- Price
- $9.99
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 5y ago

Master Grocer Individual Chicken Drumettes 1 kg- Frozen (packaging may vary)
- Price
- $8.98
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5y ago
Trending
estimated 90-day click momentum
Kee Song Frozen Sakura Chicken Drumstick 200g
- Price
- $2.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Wild Farm Chicken Free Range Bone In Chicken - Drumstick 450g (1 pack)
- Price
- $14.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Hego Chicken Drumstick 2 kg- Frozen
- Price
- $10.79
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 5y ago

Bostock Brothers Organic Free-Range Chicken Drumsticks 500g
- Price
- $11.54
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5y ago

Master Grocer Individual Chicken Drumettes 1 kg- Frozen (packaging may vary)
- Price
- $8.98
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5y ago
Newest
by launch date
Kee Song Frozen Sakura Chicken Drumstick 200g
- Price
- $2.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Wild Farm Chicken Free Range Bone In Chicken - Drumstick 450g (1 pack)
- Price
- $14.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Tegel NZ Free Range Chicken Drumsticks 400g - Frozen Thawed
- Price
- $8.48
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 5y ago

Bostock Brothers Organic Free-Range Chicken Drumsticks 500g
- Price
- $11.54
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5y ago

Hego Chicken Drumstick 2 kg- Frozen
- Price
- $10.79
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
3
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
7%
- Kee Song36%
- Tegel20%
- Master Grocer16%
- Hego10%
- Bostock Brothers5%
- Wild Farm Chicken5%
- Open — no brand owns it (2 brands, 7%)
Demand
Chicken Drumsticks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1×
Search terms
Top Chicken Drumsticks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chicken drumstick2K/yr
- drumstick2K/yr
- chicken drumsticks812/yr
- drumsticks406/yr
- chicken drum459/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Drumsticks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









