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Chicken Breast

Fail

Shoppers spend an estimated $11K a year here, so Chicken Breast is a Fail.

Flapen Score
41
41 / 100
Top 13% of 323 Grocery niches · +10 vs the category median of 31
Market size
$11K/yr48K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
69%top-5 click share · 11 brands · 3 sellers

Flapen Score

Chicken Breast against its category

The dotted line is the Grocery average. Past it, Chicken Breast is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Breast market on Amazon at a glance

Shoppers on Amazon Singapore searched for Chicken Breast 48K times last year and spent an estimated $11K. The top 5 brands take 80% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
2.0%
Market size, estimated
$11Ka year
Peak month
January1.7× the quietest month
Top search term
chicken breast45K searches a year

02 · Price

A sale here is worth $11.80.

Listings sell for $11.80 on average, from $4.87 to $31.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $11.80 that is $18K to $24K a year per listing.

Average price
$11.80under the $15 to $100 sweet spot
Price range
$4.87–$31.52
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$18K–$24K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 12 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
33.5%
Average rank
#0in Grocery
Average rating
4.29 starsAmazon Singapore average 4.47 stars
Average reviews
12per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Chicken Breast products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$5K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

3

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

14%

  • Kee Song37%
  • Master Grocer14%
  • Tegel12%
  • Hego10%
  • Seara7%
  • Organic Lacto6%
  • Open — no brand owns it (5 brands, 14%)

Demand

Chicken Breast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Chicken Breast search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chicken breast45K/yr
  • frozen chicken breast2K/yr
  • chicken breast frozen797/yr
  • breast756/yr
  • chicken breasts240/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Chicken Breast questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data