Chicken Breast
FailShoppers spend an estimated $11K a year here, so Chicken Breast is a Fail.
- Flapen Score
- 41 / 100Top 13% of 323 Grocery niches · +10 vs the category median of 3141
- Market size
- $11K/yr48K searches / yr
- 90-day growth
- -30.7%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 3 sellers
Flapen Score
Chicken Breast against its category
The dotted line is the Grocery average. Past it, Chicken Breast is stronger. Inside it, weaker.
Market
The Chicken Breast market on Amazon at a glance
Shoppers on Amazon Singapore searched for Chicken Breast 48K times last year and spent an estimated $11K. The top 5 brands take 80% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -30.7%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $11Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- chicken breast45K searches a year
02 · Price
A sale here is worth $11.80.
Listings sell for $11.80 on average, from $4.87 to $31.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $11.80 that is $18K to $24K a year per listing.
- Average price
- $11.80under the $15 to $100 sweet spot
- Price range
- $4.87–$31.52
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $18K–$24K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 12 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 33.5%
- Average rank
- #0in Grocery
- Average rating
- 4.29 starsAmazon Singapore average 4.47 stars
- Average reviews
- 12per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Chicken Breast products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
3
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
14%
- Brand 137%
- Brand 214%
- Brand 312%
- Brand 410%
- Brand 57%
- Brand 66%
- Open — no brand owns it (5 brands, 14%)
Demand
Chicken Breast search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Chicken Breast search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chicken breast45K/yr
- frozen chicken breast2K/yr
- chicken breast frozen797/yr
- breast756/yr
- chicken breasts240/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Breast questions
Answered from the same tracked data.









