chicken breast
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible12.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.87–$31.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.80avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Market size
Bad$11K$11K/yr · 48K searches
According to Flapen's Amazon Singapore niche tracking, chicken breast is a $11K/yr Amazon Singapore market (48K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chicken breast market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $295K–$354K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 33.5%
- Avg brand age
- 56 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
3
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
14%
- Kee Song37%
- Master Grocer14%
- Tegel12%
- Hego10%
- Seara7%
- Organic Lacto6%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -30.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top chicken breast search terms
- chicken breast45K/yr
- frozen chicken breast2K/yr
- chicken breast frozen797/yr
- breast756/yr
- chicken breasts240/yr
Top chicken breast products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kee Song Chicken Boneless Breast 500g (Halal)- Chilled
Kee Song$7.464.6★51 rev
Master Grocer Individual Wrap Skinless 99% Fat Free Frozen Chicken Breasts 1 kg
Master Grocer$13.423.9★20 rev
Hego Skinless Boneless Chicken Breast 1 kg- Frozen
Hego$7.584.7★11 rev
Tegel Free Range Skinless Chicken Breast Fillet 380 grams - Frozen Thawed
Tegel$10.904.8★11 rev
Seara Chicken Breast 2 kg - Frozen
Seara$10.974.4★13 rev
Newest
by launch date
Kee Song Frozen Sakura Chicken Boneless Breast 350g
STAYTOP$4.870 rev
Wild Farm Chicken Free Range Boneless Chicken - Breast Skin Off 550g (1 pack)
Wild Farm Chicken$31.521 rev
Kee Song Citrus Herbs Boneless Chicken Breast - 500g - Chilled - Halal
Kee Song$5.360 rev
New Multi Steamed Chicken Breast Fillet (Healthier Choice) 1kg - Frozen
New Multi$13.371 rev
Bostock Brothers New Zealand Organic Skinless Chicken - Breast 500g (1 pack)
Bostock Brothers$20.952 rev
Trending
90-day click momentumKee Song Frozen Sakura Chicken Boneless Breast 350g
STAYTOP$4.870.0★
Lacto Premium Chicken Boneless Skinless Breast 500g - Frozen
Kee Song$11.184.0★
Kee Song Citrus Herbs Boneless Chicken Breast - 500g - Chilled - Halal
Kee Song$5.360.0★
Wild Farm Chicken Free Range Boneless Chicken - Breast Skin Off 550g (1 pack)
Wild Farm Chicken$31.525.0★
Bostock Brothers New Zealand Organic Skinless Chicken - Breast 500g (1 pack)
Bostock Brothers$20.955.0★
Common questions
- Is chicken breast profitable to sell on Amazon Singapore?
- The niche generates $11K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the chicken breast niche?
- 11 brands and 3 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.
- When does demand for chicken breast peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the chicken breast niche?
- Listings span $4.87–$31.52; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 12 reviews — the moat a new listing must climb.