Chicken
FailShoppers spend an estimated $28K a year here, so Chicken is a Fail.
- Flapen Score
- 42 / 100Top 12% of 323 Grocery niches · +11 vs the category median of 3142
- Market size
- $28K/yr97K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 52%top-5 click share · 10 brands · 3 sellers
Flapen Score
Chicken against its category
The dotted line is the Grocery average. Past it, Chicken is stronger. Inside it, weaker.
Market
The Chicken market on Amazon at a glance
Shoppers on Amazon Singapore searched for Chicken 97K times last year and spent an estimated $28K. The top 5 brands take 92% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $28Ka year
- Peak month
- April1.2× the quietest month
- Top search term
- chicken90K searches a year
02 · Price
A sale here is worth $10.74.
Listings sell for $10.74 on average, from $3.62 to $31.52. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $10.74 that is $11K to $13K a year per listing.
- Average price
- $10.74under the $15 to $100 sweet spot
- Price range
- $3.62–$31.52
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $11K–$13K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 14 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 100%
- Out of stock, average day
- 30.0%
- Average rank
- #0in Grocery
- Average rating
- 4.46 starsAmazon Singapore average 4.47 stars
- Average reviews
- 14per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Chicken products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kee Song Chicken Boneless Breast 500g (Halal)- Chilled
- Price
- $7.46
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6y ago

Kee Song Whole Chicken 1.4kg (Halal) - Chilled
- Price
- $12.68
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 7y ago

Kee Song Chicken Boneless Leg 500g (Halal) - Chilled
- Price
- $7.78
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 6y ago

Kee Song Fresh Chicken Thighs 500g (Halal) - Chilled
- Price
- $6.54
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 6y ago

Fresh Half Chicken Cut 6
- Price
- $5.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Trending
estimated 90-day click momentum![Kee Song Fresh Sakura Chicken 1.3kg - Non-Halal - Chilled [Organically Farmed]](https://m.media-amazon.com/images/I/51KIJp5f6OL.jpg)
Kee Song Fresh Sakura Chicken 1.3kg - Non-Halal - Chilled [Organically Farmed]
- Price
- $11.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
![Kee Song Fresh Sakura Chicken 1.3kg - Halal - Chilled [Organically Farmed]](https://m.media-amazon.com/images/I/51Tbuj4pbvL.jpg)
Kee Song Fresh Sakura Chicken 1.3kg - Halal - Chilled [Organically Farmed]
- Price
- $12.16
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Kee Song Citrus Herbs Boneless Chicken Breast - 500g - Chilled - Halal
- Price
- $5.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Bostock Brothers New Zealand Organic Fresh Chicken - Tenders 500g (1 pack)
- Price
- $21.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Wild Farm Chicken Free Range Bone In Chicken - Thigh 450g (1 pack)
- Price
- $24.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch date![Kee Song Fresh Sakura Chicken 1.3kg - Non-Halal - Chilled [Organically Farmed]](https://m.media-amazon.com/images/I/51KIJp5f6OL.jpg)
Kee Song Fresh Sakura Chicken 1.3kg - Non-Halal - Chilled [Organically Farmed]
- Price
- $11.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
![Kee Song Fresh Sakura Chicken 1.3kg - Halal - Chilled [Organically Farmed]](https://m.media-amazon.com/images/I/51Tbuj4pbvL.jpg)
Kee Song Fresh Sakura Chicken 1.3kg - Halal - Chilled [Organically Farmed]
- Price
- $12.16
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Wild Farm Chicken Free Range Boneless Chicken - Breast Skin Off 550g (1 pack)
- Price
- $31.52
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Wild Farm Chicken Free Range Bone In Chicken - Thigh 450g (1 pack)
- Price
- $24.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Fresh Half Chicken Cut 6
- Price
- $5.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
3
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 94%
Open market
5%
- Kee Song75%
- Tegel6%
- Hego4%
- Bostock Brothers4%
- Organic Lacto3%
- Wild Farm Chicken3%
- Open — no brand owns it (4 brands, 5%)
Demand
Chicken search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews and returns
What reviews say buyers love and hate about Chicken
We read the reviews and the return reasons for every product selling here.
“Not frozen properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









