Is chicken profitable to sell on Amazon Singapore?

The niche generates $28K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (42/100).

How competitive is the chicken niche?

10 brands and 3 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in chicken?

Top complaints mined from reviews: Storage Temperature, Taste-Overall, Smell. The return rate is 0.0%.

When does demand for chicken peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the chicken niche?

Listings span $3.62–$31.52; the average listing price is $10.74 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.

chicken

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible14.36

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.62–$31.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.74

avg listing price — sweet spot $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$28K

$28K/yr · 97K searches

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, chicken is a $28K/yr Amazon Singapore market (97K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chicken market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $322K–$430K; units × avg price
Conversion rate: 2.7%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 21%
Out of stock: 30.0%
Avg brand age: 62 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

Kee Song75%
Tegel6%
Hego4%
Bostock Brothers4%
Organic Lacto3%
Wild Farm Chicken3%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -11.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top chicken products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kee Song Chicken Boneless Breast 500g (Halal)- Chilled

Kee Song$7.464.6★51 rev

Kee Song Whole Chicken 1.4kg (Halal) - Chilled

Kee Song$12.684.4★43 rev

Kee Song Chicken Boneless Leg 500g (Halal) - Chilled

Kee Song$7.784.0★32 rev

Kee Song Fresh Chicken Thighs 500g (Halal) - Chilled

Kee Song$6.544.0★39 rev

Fresh Half Chicken Cut 6

Kee Song$5.055.0★1 rev

Newest

by launch date

Kee Song Fresh Sakura Chicken 1.3kg - Non-Halal - Chilled [Organically Farmed]

Kee Song$11.710 rev

4mo ago

Kee Song Fresh Sakura Chicken 1.3kg - Halal - Chilled [Organically Farmed]

Kee Song$12.164 rev

4mo ago

Wild Farm Chicken Free Range Boneless Chicken - Breast Skin Off 550g (1 pack)

Wild Farm Chicken$31.521 rev

1y ago

Wild Farm Chicken Free Range Bone In Chicken - Thigh 450g (1 pack)

Wild Farm Chicken$24.910 rev

1y ago

Fresh Half Chicken Cut 6

Kee Song$5.051 rev

2y ago

What buyers say about chicken

What buyers praise and complain about, mined from review topics.

What buyers love

Freshness25%

“Other than that super fresh”

Cooking Instructions21%

“so it was easy to pick it a part out to cook”

Ease Of Use13%

“Easy prep”

Storage Temperature13%

“I really liked that the chicken parts were all pre-frozen”

Baking13%

“Great when marinated & oven roasted”

What buyers complain about

Storage Temperature50%

“Not frozen properly”

Taste-Overall17%

“when I ate it had a not so pleasant flavour”

Smell17%

“Questionable smell and taste”

Common questions

Is chicken profitable to sell on Amazon Singapore?: The niche generates $28K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (42/100).
How competitive is the chicken niche?: 10 brands and 3 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in chicken?: Top complaints mined from reviews: Storage Temperature, Taste-Overall, Smell. The return rate is 0.0%.
When does demand for chicken peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the chicken niche?: Listings span $3.62–$31.52; the average listing price is $10.74 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.