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Chicken

Fail

Shoppers spend an estimated $28K a year here, so Chicken is a Fail.

Flapen Score
42
42 / 100
Top 12% of 323 Grocery niches · +11 vs the category median of 31
Market size
$28K/yr97K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
52%top-5 click share · 10 brands · 3 sellers

Flapen Score

Chicken against its category

The dotted line is the Grocery average. Past it, Chicken is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken market on Amazon at a glance

Shoppers on Amazon Singapore searched for Chicken 97K times last year and spent an estimated $28K. The top 5 brands take 92% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
2.7%
Market size, estimated
$28Ka year
Peak month
April1.2× the quietest month
Top search term
chicken90K searches a year

02 · Price

A sale here is worth $10.74.

Listings sell for $10.74 on average, from $3.62 to $31.52. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $10.74 that is $11K to $13K a year per listing.

Average price
$10.74under the $15 to $100 sweet spot
Price range
$3.62–$31.52
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$13K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 14 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
100%
Out of stock, average day
30.0%
Average rank
#0in Grocery
Average rating
4.46 starsAmazon Singapore average 4.47 stars
Average reviews
14per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Chicken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

3

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

5%

  • Brand 175%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 5%)

Demand

Chicken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews and returns

What reviews say buyers love and hate about Chicken

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Freshness”
50%of negative reviews mention “Storage Temperature”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not frozen properly”
A buyer, on “Storage Temperature”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

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FAQ

Common Chicken questions

Answered from the same tracked data.