Cheez It
FailThe top 5 products take 100% of clicks, so Cheez It is a Fail.
- Flapen Score
- 37 / 100Top 24% of 323 Grocery niches · +6 vs the category median of 3137
- Market size
- $6K/yr3K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 7 sellers
Flapen Score
Cheez It against its category
The dotted line is the Grocery average. Past it, Cheez It is stronger. Inside it, weaker.
Market
The Cheez It market on Amazon at a glance
Shoppers on Amazon Singapore searched for Cheez It 3K times last year and spent an estimated $6K. One brand takes every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $6Ka year
- Top search term
- cheez it2K searches a year
02 · Price
A sale here is worth $20.90.
Listings sell for $20.90 on average, from $14.78 to $40.19. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $20.90 that is $0 to $2K a year per listing.
- Average price
- $20.90inside the $15 to $100 sweet spot
- Price range
- $14.78–$40.19
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #4 within Grocery. It carries 7,860 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #4in Grocery
- Average rating
- 4.66 starsAmazon Singapore average 4.47 stars
- Average reviews
- 7,860per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 121 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 121 months
Products
Top Cheez It products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cheez-It Cheese ers Baked Snack ers Office and Kids Snacks Variety Pack 12.1oz Box (12 Packs)
- Price
- $16.21
- Rating
- 4.7/5
- Reviews
- 10,537
- Age
- 12y ago

Cheez-It Cheese Cracker Baked Snacks Lunch Snacks Family Size Extra Cheese 600ml Box (1 Box)
- Price
- $16.31
- Rating
- 4.6/5
- Reviews
- 1,608
- Age
- 1y ago

Cheez-It Baked Snack Cheese Crackers Extra Toasty 21 Ounce
- Price
- $14.78
- Rating
- 4.6/5
- Reviews
- 3,917
- Age
- 7y ago

Cheez-It Cheese Crackers Baked Snack Office and Kids Snacks Original 40oz Package (40 Pouches)
- Price
- $40.19
- Rating
- 4.8/5
- Reviews
- 21,206
- Age
- 4y ago

Cheez-It Grooves Crunchy Cheese Crackers Snack Crackers Lunch Snacks Family Size Sharp White Cheddar 17oz Box (1 Box)
- Price
- $17.04
- Rating
- 4.6/5
- Reviews
- 2,031
- Age
- 2y ago
Trending
estimated 90-day click momentum
Cheez-It Cheese Cracker Baked Snacks Lunch Snacks Family Size Extra Cheese 600ml Box (1 Box)
- Price
- $16.31
- Rating
- 4.6/5
- Reviews
- 1,608
- Age
- 1y ago

Cheez-It Baked Snack Cheese Crackers Extra Toasty 21 Ounce
- Price
- $14.78
- Rating
- 4.6/5
- Reviews
- 3,917
- Age
- 7y ago

Cheez-It Cheese ers Baked Snack ers Office and Kids Snacks Variety Pack 12.1oz Box (12 Packs)
- Price
- $16.21
- Rating
- 4.7/5
- Reviews
- 10,537
- Age
- 12y ago

Cheez-It Grooves Crunchy Cheese Crackers Snack Crackers Lunch Snacks Family Size Sharp White Cheddar 17oz Box (1 Box)
- Price
- $17.04
- Rating
- 4.6/5
- Reviews
- 2,031
- Age
- 2y ago

Cheez-It Cheese Crackers Baked Snack Office and Kids Snacks Original 40oz Package (40 Pouches)
- Price
- $40.19
- Rating
- 4.8/5
- Reviews
- 21,206
- Age
- 4y ago
Newest
by launch date
Cheez-It Cheese Cracker Baked Snacks Lunch Snacks Family Size Extra Cheese 600ml Box (1 Box)
- Price
- $16.31
- Rating
- 4.6/5
- Reviews
- 1,608
- Age
- 1y ago

Cheez-It Grooves Crunchy Cheese Crackers Snack Crackers Lunch Snacks Family Size Sharp White Cheddar 17oz Box (1 Box)
- Price
- $17.04
- Rating
- 4.6/5
- Reviews
- 2,031
- Age
- 2y ago

Cheez-It Cheese Crackers Baked Snack Office and Kids Snacks Original 40oz Package (40 Pouches)
- Price
- $40.19
- Rating
- 4.8/5
- Reviews
- 21,206
- Age
- 4y ago

Cheez-It Baked Snack Cheese Crackers Extra Toasty 21 Ounce
- Price
- $14.78
- Rating
- 4.6/5
- Reviews
- 3,917
- Age
- 7y ago

Cheez-It Cheese ers Baked Snack ers Office and Kids Snacks Variety Pack 12.1oz Box (12 Packs)
- Price
- $16.21
- Rating
- 4.7/5
- Reviews
- 10,537
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Cheez-It100%
Demand
Cheez It search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 3.0× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheez It questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









