How competitive is the Cheese Slice niche on Amazon Singapore?

8 brands and 2 sellers compete in Cheese Slice on Amazon Singapore. The top 5 Cheese Slice products take 49% of clicks and its top 5 brands hold 90% of demand.

What does it cost to enter the Cheese Slice niche?

Cheese Slice sells for $5.07 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $2.34–$10.48. The average incumbent carries 15 reviews — the moat a new listing must climb.

Cheese Slice

prices mostly outside the sweet spot ($2.34–$10.48) — Cheese Slice doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 29% of 323 Grocery niches · +5 vs the category median of 31

This niche Category average · 323 niches

Is Cheese Slice profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Cheese Slice is a $3K/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 36/100.

Cheese Slice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.9% over the last 90 days and 3.5% of searches end in a purchase.

$3K

revenue / yr

Units sold / yr5K

Search volume / yr-35.9%15K

Conversion rate3.5%

Avg price$5.07

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 2

Top-5 product click share49%

Open market10%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Cheese Slice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Emborg Perfect Slices Cheese 200g X 3s

Price: $6.71
Rating: 4.6/5
Reviews: 20
Age: 5y ago

Emborg Perfect Slices Cheese 24 x 200g - Chilled

Price: $2.85
Rating: 4.2/5
Reviews: 8
Age: 5y ago

Emborg Gouda Natural Sliced Cheese

Price: $5.12
Rating: 4.8/5
Reviews: 10
Age: 9y ago

Emborg Cheddar Natural Sliced Cheese

Price: $5.10
Rating: 4.9/5
Reviews: 10
Age: 9y ago

ARLA Mozzarella Sliced Cheese 150g - Chilled

Price: $6.24
Rating: 5.0/5
Reviews: 21
Age: 6y ago

Newest

by launch date

President Processed Cheese Slices Burger Cheddar 200g - Chilled

Price: $6.17
Rating: 4.8/5
Reviews: 6
Age: 4y ago

Tradition Sliced Cheddar Cheese 125g - Chilled

Price: $4.05
Rating: 4.4/5
Reviews: 7
Age: 4y ago

Tradition Sliced Gouda Cheese 125g - Chilled

Price: $4.00
Rating: 4.6/5
Reviews: 13
Age: 4y ago

Cowhead Burger Cheese Slices 2g - Chilled

Price: $4.15
Rating: 3.7/5
Reviews: 4
Age: 5y ago

Food for Friends Cheddar Sharp Sliced Cheese 160g - Chilled

Price: $4.73
Rating: 4.3/5
Reviews: 6
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

49%

Top 20: 99%

Open market

Emborg46%
Arla18%
Cowhead12%
Tradition7%
Président7%
kerrygold6%
Open — no brand owns it (2 brands, 4%)

Cheese Slice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume15KCVR3.5%Products21Brands8Top 5 Brands90%OOS Rate15.9%Rating4.5★Reviews15Avg BSR#0

Peak months: Mar, Apr · busiest ÷ quietest = 2.3×

Common Cheese Slice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cheese Slice 36/100 on Amazon Singapore — Skip it. The niche generates $3K/yr across 21 tracked products. Search demand moved -35.9% over the last 90 days.