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Cheerios

Fail

Shoppers spend an estimated $0 a year here, so Cheerios is a Fail.

Flapen Score
20
20 / 100
Ranks 299 of 323 Grocery niches · −11 vs the category median of 31
Market size
$0/yr6K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
79%top-5 click share · 3 brands · 7 sellers

Flapen Score

Cheerios against its category

The dotted line is the Grocery average. Past it, Cheerios is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheerios market on Amazon at a glance

Shoppers on Amazon Singapore searched for Cheerios 6K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October2.2× the quietest month
Top search term
cheerios6K searches a year

02 · Price

A sale here is worth $10.12.

Listings sell for $10.12 on average, from $4.91 to $13.77. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $10.12 that is $0 to $1K a year per listing.

Average price
$10.12under the $15 to $100 sweet spot
Price range
$4.91–$13.77
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #21 within Grocery. It carries 4,417 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#21in Grocery
Average rating
4.70 starsAmazon Singapore average 4.47 stars
Average reviews
4,417per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Cheerios products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 236%
  • Brand 33%

Demand

Cheerios search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.2×

Keep looking

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FAQ

Common Cheerios questions

Answered from the same tracked data.