Cheddar Cheese
FailShoppers spend an estimated $16K a year here, so Cheddar Cheese is a Fail.
- Flapen Score
- 40 / 100Top 15% of 323 Grocery niches · +9 vs the category median of 3140
- Market size
- $16K/yr14K searches / yr
- 90-day growth
- -42.9%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 3 sellers
Flapen Score
Cheddar Cheese against its category
The dotted line is the Grocery average. Past it, Cheddar Cheese is stronger. Inside it, weaker.
Market
The Cheddar Cheese market on Amazon at a glance
Shoppers on Amazon Singapore searched for Cheddar Cheese 14K times last year and spent an estimated $16K. The top 5 brands take 90% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 16.0% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -42.9%
- Conversion, latest week
- 16.0%
- Market size, estimated
- $16Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- cheddar cheese9K searches a year
02 · Price
A sale here is worth $6.86.
Listings sell for $6.86 on average, from $4.05 to $16.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $6.86 that is $686 to $2K a year per listing.
- Average price
- $6.86under the $15 to $100 sweet spot
- Price range
- $4.05–$16.13
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $686–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 122 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 24.8%
- Average rank
- #0in Grocery
- Average rating
- 4.58 starsAmazon Singapore average 4.47 stars
- Average reviews
- 122per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Cheddar Cheese products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
3
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
6%
- Brand 147%
- Brand 217%
- Brand 312%
- Brand 47%
- Brand 57%
- Brand 65%
- Open — no brand owns it (3 brands, 6%)
Demand
Cheddar Cheese search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Cheddar Cheese
We read the reviews and the return reasons for every product selling here.
“which is flavourless in comparison”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheddar Cheese questions
Answered from the same tracked data.