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Cheddar Cheese

a small market ($16K/yr) — Cheddar Cheese doesn't clear our bar today.

Flapen Score

40
Skip it

Top 15% of 323 Grocery niches · +9 vs the category median of 31

Market size 4Growth 4Conversion 98Competition 51Returns 100Price range 9Avg price 19Brand share 26Review moat 94Quality gap 28
This niche Category average · 323 niches

Is Cheddar Cheese profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Cheddar Cheese is a $16K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 40/100.

Cheddar Cheese: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.9% over the last 90 days and 16.0% of searches end in a purchase.

$16K

revenue / yr

Units sold / yr5K
Search volume / yr-42.9%14K
Conversion rate16.0%
Avg price$6.86

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 3
Top-5 product click share55%
Open market10%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement33%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews122

Top Cheddar Cheese products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

$0$791$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

3

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

6%

  • Tradition47%
  • Mainland17%
  • Food for Friends12%
  • Tillamook7%
  • Emborg7%
  • kerrygold5%
  • Open — no brand owns it (3 brands, 6%)

Cheddar Cheese demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume14KCVR16.0%Products21Brands9Top 5 Brands90%OOS Rate24.8%Rating4.6★Reviews122Avg BSR#0
500300Spike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

What reviews say buyers love and hate about Cheddar Cheese

What buyers mention most, as a share of all reviews.

What buyers love

50% of reviews
Value For Money50%

well priced cheese

What buyers complain about

50% of reviews
Flavor50%

which is flavourless in comparison

Common Cheddar Cheese questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cheddar Cheese 40/100 on Amazon Singapore — Skip it. The niche generates $16K/yr across 21 tracked products. Search demand moved -42.9% over the last 90 days.
Search demand for Cheddar Cheese on Amazon Singapore is steady year-round — the busiest month runs 1.8× the quietest.