cheddar cheese
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Review moat
Great122avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Bad$6.86avg listing price — sweet spot $15–$100
Price range
Bad$4.05–$16.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$16K$16K/yr · 14K searches
Growth
Bad-42.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Singapore niche tracking, cheddar cheese is a $16K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cheddar cheese market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $27K–$34K
- units × avg price
- Conversion rate
- 16.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 24.8%
- Avg brand age
- 71 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
3
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
6%
- Tradition47%
- Mainland17%
- Food for Friends12%
- Tillamook7%
- Emborg7%
- kerrygold5%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -42.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top cheddar cheese products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tradition Shredded White Cheddar Cheese | Natural Cheese| 225g
Tradition$4.644.6★16 rev
Mainland Tasty Cheddar Cheese 250g - Chilled
Mainland$8.594.5★17 rev
Tradition Australian Natural Cheddar Cheese Block 250 g- Chilled
Tradition$7.733.7★5 rev
Food for Friends Cheddar Sharp Chunk 226g - Chilled
Food for Friends$5.604.5★9 rev
Tradition Shredded Mozzarella & Red Cheddar Cheese | Natural Cheese| 225g
Tradition$4.534.8★31 rev
Newest
by launch date
Singletons & Co Cheese - White Cheddar 200g (1 piece)
Singletons & Co$8.301 rev
Tradition Shredded Cheddar Cheese Value Pack 1kg | Natural Cheese| Tasty and Creamy (packaging may vary)
Tradition$16.1317 rev
Tradition Sliced Cheddar Cheese 125g - Chilled
Tradition$4.057 rev
Tradition Shredded White Cheddar Cheese | Natural Cheese| 225g
Tradition$4.6416 rev
Tradition Shredded Mozzarella & Red Cheddar Cheese | Natural Cheese| 225g
Tradition$4.5331 rev
Trending
90-day click momentumSingletons & Co Cheese - White Cheddar 200g (1 piece)
Singletons & Co$8.305.0★
Tradition Sliced Cheddar Cheese 125g - Chilled
Tradition$4.054.4★
Tradition Shredded Mozzarella & Red Cheddar Cheese | Natural Cheese| 225g
Tradition$4.534.8★
ARLA Cheddar Sliced Cheese 150g - Chilled
Arla$6.344.4★
Kerrygold Reserved Cheddar Block 198g - Chilled
kerrygold$6.984.4★
What buyers say about cheddar cheese
What buyers praise and complain about, mined from review topics.What buyers love
“well priced cheese”
What buyers complain about
“which is flavourless in comparison”
Common questions
- Is cheddar cheese profitable to sell on Amazon Singapore?
- The niche generates $16K/yr across 21 tracked products. 90-day search growth is -42.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the cheddar cheese niche?
- 9 brands and 3 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in cheddar cheese?
- Top complaints mined from reviews: Flavor. The return rate is 0.0%.
- When does demand for cheddar cheese peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the cheddar cheese niche?
- Listings span $4.05–$16.13; the average listing price is $6.86 (sweet spot $15–$100). The average incumbent carries 122 reviews — the moat a new listing must climb.