Cereal
FailShoppers spend an estimated $2K a year here, so Cereal is a Fail.
- Flapen Score
- 39 / 100Top 18% of 323 Grocery niches · +8 vs the category median of 3139
- Market size
- $2K/yr43K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 39%top-5 click share · 17 brands · 10 sellers
Flapen Score
Cereal against its category
The dotted line is the Grocery average. Past it, Cereal is stronger. Inside it, weaker.
Market
The Cereal market on Amazon at a glance
Shoppers on Amazon Singapore searched for Cereal 43K times last year and spent an estimated $2K. The top 5 brands take 73% of clicks. Demand peaks in Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $2Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- cereal38K searches a year
02 · Price
A sale here is worth $7.37.
Listings sell for $7.37 on average, from $3.89 to $18.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $7.37 that is $737 to $2K a year per listing.
- Average price
- $7.37under the $15 to $100 sweet spot
- Price range
- $3.89–$18.81
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $737–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 1,704 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 100%
- Out of stock, average day
- 17.0%
- Average rank
- #22in Grocery
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,704per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Cereal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Post Selects Great Grain Blueberry Morning Cereal 382G
- Price
- $6.70
- Rating
- 4.2/5
- Reviews
- 202
- Age
- 11y ago

Nestle Breakfast Cereal Variety School Pack 6x20g/25g
- Price
- $3.89
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 7y ago

Post Selects Great Grains Crunchy Pecans Whole Grain Cereal 453G
- Price
- $6.60
- Rating
- 4.6/5
- Reviews
- 1,771
- Age
- 11y ago

Post Selects Banana Nut Crunch Whole Grain Cereal 439G
- Price
- $6.31
- Rating
- 4.5/5
- Reviews
- 949
- Age
- 11y ago

Nestle Cheerios Multi-Grain Cereal 300g
- Price
- $5.48
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 7y ago
Trending
estimated 90-day click momentum
Capn Crunch Cereal Crunch Berries 20.5oz Box
- Price
- $14.64
- Rating
- 4.8/5
- Reviews
- 2,175
- Age
- 3y ago

Nestle Kit Kat Cereal 330g
- Price
- $6.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Post Honey Bunches of Oats with real Strawberries Whole Grain Cereal
- Price
- $5.38
- Rating
- 3.9/5
- Reviews
- 97
- Age
- 13y ago

365 by Whole Foods Market Organic Honey And Nut Morning Os Cereal 346g
- Price
- $11.02
- Rating
- 4.6/5
- Reviews
- 1,865
- Age
- 10mo ago

Capn Crunch Cereal Original 22.1oz Box
- Price
- $14.69
- Rating
- 4.7/5
- Reviews
- 3,108
- Age
- 3y ago
Newest
by launch date
365 by Whole Foods Market Organic Honey And Nut Morning Os Cereal 346g
- Price
- $11.02
- Rating
- 4.6/5
- Reviews
- 1,865
- Age
- 10mo ago

Nestle Kit Kat Cereal 330g
- Price
- $6.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Capn Crunch Cereal Crunch Berries 20.5oz Box
- Price
- $14.64
- Rating
- 4.8/5
- Reviews
- 2,175
- Age
- 3y ago

Capn Crunch Cereal Original 22.1oz Box
- Price
- $14.69
- Rating
- 4.7/5
- Reviews
- 3,108
- Age
- 3y ago

Post Great Grain Red Berry Almond Crunch 368g
- Price
- $7.13
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
17 falling
Sellers
10
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 88%
Open market
23%
- Nestle29%
- Great Grains27%
- Honey Bunches of Oats8%
- Post6%
- Cap'n Crunch4%
- Kellogg's Raisin Bran4%
Demand
Cereal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cereal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









