Cereal
FailShoppers spend an estimated $2K a year here, so Cereal is a Fail.
- Flapen Score
- 39 / 100Top 18% of 323 Grocery niches · +8 vs the category median of 3139
- Market size
- $2K/yr43K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 39%top-5 click share · 17 brands · 10 sellers
Flapen Score
Cereal against its category
The dotted line is the Grocery average. Past it, Cereal is stronger. Inside it, weaker.
Market
The Cereal market on Amazon at a glance
Shoppers on Amazon Singapore searched for Cereal 43K times last year and spent an estimated $2K. The top 5 brands take 73% of clicks. Demand peaks in Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $2Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- cereal38K searches a year
02 · Price
A sale here is worth $7.37.
Listings sell for $7.37 on average, from $3.89 to $18.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $7.37 that is $737 to $2K a year per listing.
- Average price
- $7.37under the $15 to $100 sweet spot
- Price range
- $3.89–$18.81
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $737–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 1,704 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 100%
- Out of stock, average day
- 17.0%
- Average rank
- #22in Grocery
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,704per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Cereal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
10
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
39%
Top 20: 88%
Open market
23%
- Brand 129%
- Brand 227%
- Brand 38%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Cereal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cereal questions
Answered from the same tracked data.









