- Flapen Score
- 38 / 100Top 20% of 323 Grocery niches · +7 vs the category median of 3138
- Market size
- $5K/yr39K searches / yr
- 90-day growth
- -14.0%search demand this quarter
- Competition
- 51%top-5 click share · 11 brands · 7 sellers
Flapen Score
Candy against its category
The dotted line is the Grocery average. Past it, Candy is stronger. Inside it, weaker.
Market
The Candy market on Amazon at a glance
Shoppers on Amazon Singapore searched for Candy 39K times last year and spent an estimated $5K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -14.0%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $5Ka year
- Peak month
- October4.3× the quietest month
- Top search term
- candy21K searches a year
02 · Price
A sale here is worth $10.54.
Listings sell for $10.54 on average, from $1.67 to $38.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.54 that is $0 to $1K a year per listing.
- Average price
- $10.54under the $15 to $100 sweet spot
- Price range
- $1.67–$38.41
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 34.5% of listings are out of stock. The average listing ranks #9 within Grocery. It carries 2,575 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 95%
- Out of stock, average day
- 34.5%
- Average rank
- #9in Grocery
- Average rating
- 4.61 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,575per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Candy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Skittles Candies Share bag 150g
- Price
- $4.35
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 7y ago

The Natural Confectionery Co. Sour Chews Gummy Candy 180g
- Price
- $4.11
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 9y ago

The Natural Confectionery Co. Snakes Gummy Candy 230g
- Price
- $4.29
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 9y ago

Nerds Gummy Clusters Candy Very Berry Resealable 18.5 Ounce Big Bag
- Price
- $14.72
- Rating
- 4.8/5
- Reviews
- 2,330
- Age
- 1y ago

Chupa Chups Mini Bag 25 x 6g
- Price
- $3.05
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 7y ago
Trending
estimated 90-day click momentum
Sour Patch Kids Candy Original 3.5-Ounce Box
- Price
- $34.04
- Rating
- 4.6/5
- Reviews
- 2,384
- Age
- 13y ago

AMOS Peelerz Exotic Fruit Peelable Gummy Candy 5 Fruit Flavors (Mango Peach Banana Pineapple Lychee) 8.47oz (240g) Individually Wrapped (1 box x Mixed flavor) (1 box x Mixed flavor)
- Price
- $3.37
- Rating
- 4.2/5
- Reviews
- 123
- Age
- 4mo ago

JOLLY RANCHER Ropes Blue Raspberry and Cherry Flavored Candy Bag 6 oz
- Price
- $9.33
- Rating
- 4.2/5
- Reviews
- 1,852
- Age
- 1y ago

Haribo Happy Monster Fruit Flavour Jelly Candy 80g
- Price
- $1.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Nerds Gummy Clusters Candy Very Berry Resealable 18.5 Ounce Big Bag
- Price
- $14.72
- Rating
- 4.8/5
- Reviews
- 2,330
- Age
- 1y ago
Newest
by launch date
AMOS Peelerz Exotic Fruit Peelable Gummy Candy 5 Fruit Flavors (Mango Peach Banana Pineapple Lychee) 8.47oz (240g) Individually Wrapped (1 box x Mixed flavor) (1 box x Mixed flavor)
- Price
- $3.37
- Rating
- 4.2/5
- Reviews
- 123
- Age
- 4mo ago

Haribo Happy Monster Fruit Flavour Jelly Candy 80g
- Price
- $1.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

JOLLY RANCHER Ropes Blue Raspberry and Cherry Flavored Candy Bag 6 oz
- Price
- $9.33
- Rating
- 4.2/5
- Reviews
- 1,852
- Age
- 1y ago

Cones Original Wild Berry & Starburst and FaveReds Halloween Candy Mix Fun Size Individually Wrapped Candies for Trick or Treat Halloween Party and more 20 oz
- Price
- $20.51
- Rating
- 4.7/5
- Reviews
- 3,762
- Age
- 1y ago

JOLLY RANCHER Assorted Fruit Flavored Candy Bulk Bag 42.01 oz
- Price
- $20.74
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
7
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 100%
Open market
24%
- TNCC27%
- Nerds13%
- Jolly Rancher12%
- HARIBO9%
- Skittles8%
- Chupa Chups7%
Demand
Candy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 4.3×
Search terms
Top Candy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- candy21K/yr
- sweets5K/yr
- gummy5K/yr
- halloween candy7K/yr
Reviews and returns
What reviews say buyers love and hate about Candy
We read the reviews and the return reasons for every product selling here.
“I think some melted on the way”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Candy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









