How competitive is the Candy niche on Amazon Singapore?

11 brands and 7 sellers compete in Candy on Amazon Singapore. The top 5 Candy products take 51% of clicks and its top 5 brands hold 70% of demand.

What do buyers complain about in Candy?

Candy buyers on Amazon Singapore complain most about Storage Temperature, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Candy niche?

Candy sells for $10.54 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $1.67–$38.41. The average incumbent carries 2,575 reviews — the moat a new listing must climb.

Candy

a small market ($5K/yr) — Candy doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Top 20% of 323 Grocery niches · +7 vs the category median of 31

This niche Category average · 323 niches

Is Candy profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Candy is a $5K/yr Amazon Singapore market (39K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.

Candy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.0% over the last 90 days and 1.3% of searches end in a purchase.

$5K

revenue / yr

Units sold / yr4K

Search volume / yr-14.0%39K

Conversion rate1.3%

Avg price$10.54

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers11 · 7

Top-5 product click share51%

Open market30%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Candy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Skittles Candies Share bag 150g

Price: $4.35
Rating: 4.5/5
Reviews: 5
Age: 7y ago

The Natural Confectionery Co. Sour Chews Gummy Candy 180g

Price: $4.11
Rating: 5.0/5
Reviews: 8
Age: 9y ago

The Natural Confectionery Co. Snakes Gummy Candy 230g

Price: $4.29
Rating: 4.8/5
Reviews: 5
Age: 9y ago

Nerds Gummy Clusters Candy Very Berry Resealable 18.5 Ounce Big Bag

Price: $14.72
Rating: 4.8/5
Reviews: 2,330
Age: 1y ago

Chupa Chups Mini Bag 25 x 6g

Price: $3.05
Rating: 4.0/5
Reviews: 4
Age: 7y ago

Newest

by launch date

AMOS Peelerz Exotic Fruit Peelable Gummy Candy 5 Fruit Flavors (Mango Peach Banana Pineapple Lychee) 8.47oz (240g) Individually Wrapped (1 box x Mixed flavor) (1 box x Mixed flavor)

Price: $3.37
Rating: 4.2/5
Reviews: 123
Age: 4mo ago

Haribo Happy Monster Fruit Flavour Jelly Candy 80g

Price: $1.85
Rating: 0.0/5
Reviews: 0
Age: 10mo ago

JOLLY RANCHER Ropes Blue Raspberry and Cherry Flavored Candy Bag 6 oz

Price: $9.33
Rating: 4.2/5
Reviews: 1,852
Age: 1y ago

Cones Original Wild Berry & Starburst and FaveReds Halloween Candy Mix Fun Size Individually Wrapped Candies for Trick or Treat Halloween Party and more 20 oz

Price: $20.51
Rating: 4.7/5
Reviews: 3,762
Age: 1y ago

JOLLY RANCHER Assorted Fruit Flavored Candy Bulk Bag 42.01 oz

Price: $20.74
Rating: 4.6/5
Reviews: 668
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

24%

TNCC27%
Nerds13%
Jolly Rancher12%
HARIBO9%
Skittles8%
Chupa Chups7%

Candy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume39KCVR1.3%Products20Brands11Top 5 Brands70%OOS Rate34.5%Rating4.6★Reviews2,575Avg BSR#9

Peak months: Oct, Nov · busiest ÷ quietest = 4.3×

Top Candy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

candy21K/yr -15.3%1.3% conv.
sweets5K/yr +2.3%3.3% conv.
gummy5K/yr -25.1%1.8% conv.
halloween candy7K/yr +100.0%0.0% conv.

What reviews say buyers love and hate about Candy

What buyers mention most, as a share of all reviews.

What buyers love

50% of reviews

Taste-Overall50%

“Love this candy”

What buyers complain about

50% of reviews

Storage Temperature50%

“I think some melted on the way”

Common Candy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Candy 38/100 on Amazon Singapore — Skip it. The niche generates $5K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -14.0% over the last 90 days.