Is candy profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (38/100).

How competitive is the candy niche?

11 brands and 7 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in candy?

Top complaints mined from reviews: Storage Temperature. The return rate is 0.0%.

When does demand for candy peak?

Demand peaks in Oct–Nov; the busiest month runs 4.3× the quietest.

What does it cost to enter the candy niche?

Listings span $1.67–$38.41; the average listing price is $10.54 (sweet spot $15–$100). The average incumbent carries 2,575 reviews — the moat a new listing must climb.

candy

Skip it

A small market ($5K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Good$1.67–$38.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,574.75

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.54

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$5K

$5K/yr · 39K searches

Signals Low Review Barrier

According to Flapen's Amazon Singapore niche tracking, candy is a $5K/yr Amazon Singapore market (39K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

candy market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $32K–$42K; units × avg price
Conversion rate: 1.3%
Avg BSR: #9
Page quality: 0%
Prime: 95%
Sponsored: 30%
Out of stock: 34.5%
Avg brand age: 77 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

24%

TNCC27%
Nerds13%
Jolly Rancher12%
HARIBO9%
Skittles8%
Chupa Chups7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 4.3×

Open Trend

Top candy search terms

candy21K/yr -15.3%1.3% conv.
sweets5K/yr +2.3%3.3% conv.
gummy5K/yr -25.1%1.8% conv.
halloween candy7K/yr +100.0%0.0% conv.

All search terms

Top candy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Skittles Candies Share bag 150g

Skittles$4.354.5★5 rev

The Natural Confectionery Co. Sour Chews Gummy Candy 180g

TNCC$4.115.0★8 rev

The Natural Confectionery Co. Snakes Gummy Candy 230g

TNCC$4.294.8★5 rev

Nerds Gummy Clusters Candy Very Berry Resealable 18.5 Ounce Big Bag

Nerds$14.724.8★2,330 rev

Chupa Chups Mini Bag 25 x 6g

Chupa Chups$3.054.0★4 rev

Newest

by launch date

AMOS Peelerz Exotic Fruit Peelable Gummy Candy 5 Fruit Flavors (Mango Peach Banana Pineapple Lychee) 8.47oz (240g) Individually Wrapped (1 box x Mixed flavor) (1 box x Mixed flavor)

Amos$3.37123 rev

4mo ago

Haribo Happy Monster Fruit Flavour Jelly Candy 80g

HARIBO$1.850 rev

10mo ago

JOLLY RANCHER Ropes Blue Raspberry and Cherry Flavored Candy Bag 6 oz

Jolly Rancher$9.331,852 rev

1y ago

Cones Original Wild Berry & Starburst and FaveReds Halloween Candy Mix Fun Size Individually Wrapped Candies for Trick or Treat Halloween Party and more 20 oz

Wrigley's$20.513,762 rev

1y ago

JOLLY RANCHER Assorted Fruit Flavored Candy Bulk Bag 42.01 oz

Jolly Rancher$20.74668 rev

1y ago

What buyers say about candy

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall50%

“Love this candy”

What buyers complain about

Storage Temperature50%

“I think some melted on the way”

Common questions

Is candy profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (38/100).
How competitive is the candy niche?: 11 brands and 7 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in candy?: Top complaints mined from reviews: Storage Temperature. The return rate is 0.0%.
When does demand for candy peak?: Demand peaks in Oct–Nov; the busiest month runs 4.3× the quietest.
What does it cost to enter the candy niche?: Listings span $1.67–$38.41; the average listing price is $10.54 (sweet spot $15–$100). The average incumbent carries 2,575 reviews — the moat a new listing must climb.

candy

candy market data

Competition & brand share

Demand & seasonality

Top candy search terms

Top candy products on Amazon

Top sellers

Newest

Trending

What buyers say about candy

What buyers love

What buyers complain about

Common questions

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