butter
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good836.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.22avg listing price — sweet spot $15–$100
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 76K searches
Price range
Bad$2.28–$15.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, butter is a $10K/yr Amazon Singapore market (76K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
butter market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $156K–$187K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 10%
- Out of stock
- 17.0%
- Avg brand age
- 67 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
4
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
43%
Top 20: 89%
Open market
20%
- SCS25%
- Lurpak14%
- kerrygold13%
- ANCHOR12%
- LE GALL10%
- Emborg6%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -23.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SCS Unsalted Butter 227g
SCS$4.594.2★23 rev
SCS Salted Butter 227g -Chilled
SCS$4.644.9★15 rev
LE GALL Drum Churning Butter With Sea Salt Gueranda 250g - Chilled
LE GALL$5.345.0★19 rev
Anchor Unsalted Butter 227g - Chilled
ANCHOR$5.214.6★25 rev
Kerrygold Butter Salted 227 g - Chilled
kerrygold$6.184.7★21 rev
Newest
by launch date
Redman Butter Unsalted Lactic 250g - Chilled
RedMan$4.8223 rev
President Butter Block Salted 200g - Chilled
Président$5.7110 rev
Paysan Breton Unsalted Butter 25g - Chilled
Paysan Breton$5.6514 rev
Emborg Cook & Bake 200g - Chilled
Emborg$2.284 rev
Emborg Unsalted Butter 200g - Chilled
Emborg$4.837 rev
Trending
90-day click momentum
Savencia Elle&Vire G. Butter Salted 200 g- Chilled
Savencia$5.504.6★
LURPAK Butter Salted 200g - Chilled
Lurpak$6.054.7★
LE GALL Drum Churning Butter Unpasteurized Salted 250g - Chilled
LE GALL$5.194.5★
Emborg Salted Butter 200g - Chilled
Emborg$4.945.0★
SCS Salted Butter 227g -Chilled
SCS$4.644.9★
What buyers say about butter
What buyers praise and complain about, mined from review topics.What buyers love
“Best tasting salted butter”
“Superb tasting”
Common questions
- Is butter profitable to sell on Amazon Singapore?
- The niche generates $10K/yr across 30 tracked products. 90-day search growth is -23.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the butter niche?
- 13 brands and 4 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 74% of demand.
- When does demand for butter peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the butter niche?
- Listings span $2.28–$15.32; the average listing price is $6.22 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.