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Butter

Fail

Shoppers spend an estimated $10K a year here, so Butter is a Fail.

Flapen Score
37
37 / 100
Top 24% of 323 Grocery niches · +6 vs the category median of 31
Market size
$10K/yr76K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
43%top-5 click share · 13 brands · 4 sellers

Flapen Score

Butter against its category

The dotted line is the Grocery average. Past it, Butter is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butter market on Amazon at a glance

Shoppers on Amazon Singapore searched for Butter 76K times last year and spent an estimated $10K. The top 5 brands take 74% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
2.1%
Market size, estimated
$10Ka year
Peak month
October1.2× the quietest month
Top search term
butter73K searches a year

02 · Price

A sale here is worth $6.22.

Listings sell for $6.22 on average, from $2.28 to $15.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $6.22 that is $5K to $6K a year per listing.

Average price
$6.22under the $15 to $100 sweet spot
Price range
$2.28–$15.32
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$5K–$6K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 836 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
17.0%
Average rank
#0in Grocery
Average rating
4.72 starsAmazon Singapore average 4.47 stars
Average reviews
836per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Butter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

$0$400$799$1K$2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

4

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 89%

Open market

20%

  • SCS25%
  • Lurpak14%
  • kerrygold13%
  • ANCHOR12%
  • LE GALL10%
  • Emborg6%

Demand

Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews and returns

What reviews say buyers love and hate about Butter

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Best tasting salted butter”
A buyer, on “Salt Content”67% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Butter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data