How competitive is the Burger niche on Amazon Singapore?

10 brands and 4 sellers compete in Burger on Amazon Singapore. The top 5 Burger products take 52% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in Burger?

Burger buyers on Amazon Singapore complain most about Quality-Overall, Ease Of Chewing/Swallowing, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Burger niche?

Burger sells for $8.78 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $2.05–$21.87. The average incumbent carries 6 reviews — the moat a new listing must climb.

Burger

a small market ($0/yr) — Burger doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 29% of 323 Grocery niches · +5 vs the category median of 31

This niche Category average · 323 niches

Is Burger profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Burger is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 36/100.

Burger: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -49.6% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr3K

Search volume / yr-49.6%9K

Conversion rate0.0%

Avg price$8.78

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers10 · 4

Top-5 product click share52%

Open market24%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Top Burger products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Churo Japanese Burger Patty 300 g- Frozen

Price: $5.15
Rating: 5.0/5
Reviews: 7
Age: 5y ago

Master Grocer Frozen Australia Premium Beef 5 Piece Burger Patties 500 g

Price: $8.85
Rating: 3.6/5
Reviews: 3
Age: 5y ago

The Gourmets Pack Grain Fed Beef Patties 2 Count - Chilled

Price: $9.39
Rating: 3.9/5
Reviews: 5
Age: 7y ago

Sidecar Dry Aged Aussie Beef Burgers 2 x 160g - Frozen

Price: $10.00
Rating: 3.8/5
Reviews: 12
Age: 5y ago

BEEF BURGER PATTIES 320GM FARMPRIDE HALAL

Price: $5.24
Rating: 4.6/5
Reviews: 5
Age: 3y ago

Newest

by launch date

Tegel Free Range Crunchy Chicken Burger 390g - Frozen

Price: $9.78
Rating: 4.4/5
Reviews: 4
Age: 2y ago

BEEF BURGER PATTIES 320GM FARMPRIDE HALAL

Price: $5.24
Rating: 4.6/5
Reviews: 5
Age: 3y ago

GOURMET BEEF BURGER/CHEDDAR CHEESE 420GM FARMPRIDE

Price: $6.90
Rating: 4.7/5
Reviews: 3
Age: 3y ago

Farmpride Chicken Burger Patties (Halal) 320g

Price: $4.76
Rating: 4.0/5
Reviews: 4
Age: 3y ago

Little Farms Beef - Burger Patty 170g (1 piece)

Price: $6.95
Rating: 5.0/5
Reviews: 4
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

17%

The Gourmet's Pack24%
Farmpride burger15%
Churo14%
Sidecar Handcrafted12%
Master Grocer11%
Little Farms7%
Open — no brand owns it (4 brands, 17%)

Burger demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume9KCVR0.0%Products16Brands10Top 5 Brands76%OOS Rate22.3%Rating4.4★Reviews6Avg BSR#0

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Burger search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

burger4K/yr -31.7%8.8% conv.
beef patty1K/yr -35.5%7.7% conv.
burger patty2K/yr -81.0%14.4% conv.
hamburger753/yr -28.7%15.4% conv.
patty785/yr -50.6%5.7% conv.
burgers500/yr -59.5%21.7% conv.

What reviews say buyers love and hate about Burger

What buyers mention most, as a share of all reviews.

What buyers complain about

100% of reviews

Quality-Overall50%

“Horrible quality, softbones and chewy stuff”

Ease Of Chewing/Swallowing50%

“Full of soft bone and chewy bits, couldnt eat and threw in trash”

Common Burger questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burger 36/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 16 tracked products. Search demand moved -49.6% over the last 90 days.