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Brownie

Fail

Shoppers spend an estimated $0 a year here, so Brownie is a Fail.

Flapen Score
15
15 / 100
Ranks 323 of 323 Grocery niches · −16 vs the category median of 31
Market size
$0/yr3K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 2 sellers

Flapen Score

Brownie against its category

The dotted line is the Grocery average. Past it, Brownie is stronger. Inside it, weaker.

15Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brownie market on Amazon at a glance

Shoppers on Amazon Singapore searched for Brownie 3K times last year and spent an estimated $0. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 15 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December1.7× the quietest month
Top search term
brownie1K searches a year

02 · Price

A sale here is worth $4.17.

Listings sell for $4.17 on average, from $3.90 to $4.33. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $4.17 that is $0 to $417 a year per listing.

Average price
$4.17under the $15 to $100 sweet spot
Price range
$3.90–$4.33
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$417
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 42.6% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 3,042 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
42.6%
Average rank
#1in Grocery
Average rating
4.80 starsAmazon Singapore average 4.47 stars
Average reviews
3,042per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Brownie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 220%

Demand

Brownie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12575Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Brownie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brownie1K/yr
  • brownies693/yr
  • brownie mix1K/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Brownie questions

Answered from the same tracked data.