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15

brownie

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 10Conversion 0Competition 0Returns 100Price range 0Avg price 12Brand share 0Review moat 35Quality gap 13

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Okay3,041.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Avg price

Bad$4.17

avg listing price — sweet spot $15–$100

Growth

Bad-29.9%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 3K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$3.90–$4.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Singapore niche tracking, brownie is a $0/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 15/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

brownie market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$2K–$3K
units × avg price
Conversion rate
0.0%
Avg BSR
#1
Page quality
0%
Prime
100%
Sponsored
0%
Out of stock
42.6%
Avg brand age
72 months
Avg seller age
0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Betty Crocker80%
  • Duncan Hines20%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -29.9% search growth over the last 90 days.
12575Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top brownie search terms

  • brownie1K/yr
  • brownies693/yr
  • brownie mix1K/yr
All search terms

Top brownie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$040%$060%$080%$01101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Common questions

Is brownie profitable to sell on Amazon Singapore?
The niche generates $0/yr across 3 tracked products. 90-day search growth is -29.9%. Flapen's verdict: Skip it (15/100).
How competitive is the brownie niche?
2 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for brownie peak?
Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the brownie niche?
Listings span $3.90–$4.33; the average listing price is $4.17 (sweet spot $15–$100). The average incumbent carries 3,042 reviews — the moat a new listing must climb.