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Brown Sugar

Fail

Demand is soft, at -53.4% this quarter, so Brown Sugar is a Fail.

Flapen Score
24
24 / 100
Ranks 271 of 323 Grocery niches · −7 vs the category median of 31
Market size
$2K/yr9K searches / yr
90-day growth
-53.4%search demand this quarter
Competition
93%top-5 click share · 5 brands · 2 sellers

Flapen Score

Brown Sugar against its category

The dotted line is the Grocery average. Past it, Brown Sugar is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Sugar market on Amazon at a glance

Shoppers on Amazon Singapore searched for Brown Sugar 9K times last year and spent an estimated $2K. All 5 brands take every click. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-53.4%
Conversion, latest week
5.9%
Market size, estimated
$2Ka year
Peak month
September1.7× the quietest month
Top search term
brown sugar9K searches a year

02 · Price

A sale here is worth $4.19.

Listings sell for $4.19 on average, from $2.07 to $5.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $4.19 that is $1K to $2K a year per listing.

Average price
$4.19under the $15 to $100 sweet spot
Price range
$2.07–$5.93
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$1K–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 16 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
32.5%
Average rank
#0in Grocery
Average rating
4.78 starsAmazon Singapore average 4.47 stars
Average reviews
16per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

$0$224$447$671$894110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

2

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • SIS54%
  • RedMan22%
  • Pagoda17%
  • Simply Natural4%
  • Taffy3%

Demand

Brown Sugar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Brown Sugar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data