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Broccolini

Fail

Shoppers spend an estimated $0 a year here, so Broccolini is a Fail.

Flapen Score
23
23 / 100
Ranks 279 of 323 Grocery niches · −8 vs the category median of 31
Market size
$0/yr5K searches / yr
90-day growth
-52.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Broccolini against its category

The dotted line is the Grocery average. Past it, Broccolini is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Broccolini market on Amazon at a glance

Shoppers on Amazon Singapore searched for Broccolini 5K times last year and spent an estimated $0. All 2 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-52.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October5.8× the quietest month
Top search term
broccolini5K searches a year

02 · Price

A sale here is worth $5.15.

Listings sell for $5.15 on average, from $4.57 to $5.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At $5.15 that is $4K to $5K a year per listing.

Average price
$5.15under the $15 to $100 sweet spot
Price range
$4.57–$5.98
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
750–1,000
Revenue per listing a year
$4K–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 17 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#0in Grocery
Average rating
4.33 starsAmazon Singapore average 4.47 stars
Average reviews
17per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Demand

Broccolini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.8×

Search terms

Top Broccolini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • broccolini5K/yr
  • brocolini209/yr
  • brocollini266/yr

Keep looking

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FAQ

Common Broccolini questions

Answered from the same tracked data.